The 84 Lumber Company Owner Told The New York Times She Voted For Trump
Every year, companies spend millions on Super Bowl commercial spots to advertise to the masses that watch the game. For years, companies have tried to outdo each other with wacky, comedic commercials. This year, several commercials showcased political messages — some more subtle than others.
One commercial getting a lot of attention post-Super Bowl is 84 Lumber Company’s commercial that depicts a mother and daughter making the dangerous trip from Mexico to the U.S by foot and by truck, only to be greeted at the border by a depiction of President Trump’s border wall. 84 Lumber Company didn’t skimp on their digital depiction of the wall and even included a “big beautiful door.”
The Pennsylvania-based lumber company faced some pushback from FOX when they submitted their commercial for airing and they were forced to rework the project without showing the border wall.
“I still can’t even understand why it was censored,” Maggie Magerko, the owner of 84 Lumber, told the New York Times. “In fact, I’m flabbergasted by that in today’s day and age. It’s not pornographic, it’s not immoral, it’s not racist.”
Some people thought the commercial was criticism about Trump’s wall and immigration policies.
Corporate America stepping up with US 84 Lumber ad: We resist. pic.twitter.com/EWifxRjvSK
— RogelioGarcia Lawyer (@LawyerRogelio) February 6, 2017
Others were unhappy about a company promoting illegal immigration.
Just watched the 84 Lumber commercial in its entirety. What a sad waste of time and money! It was nothing but pandering! #84lumber
— Hispanics for Trump (@HispanicsTrump) February 6, 2017
Of course, #Boycott84Lumber is already a hashtag.
The owner of 84 Lumber, who voted for Trump, has come forward to say that the company is not supporting undocumented immigrants nor illegal immigration.
“We do not condone illegal immigration. The journey of the mother and daughter symbolizes grit, dedication, and sacrifices. Characteristics that we look for in our people at 84 Lumber,” the official 84 Lumber Facebook page said in response to comments. “President Trump has previously said there should be a ‘big beautiful door in the wall so that people can come into this country legally.’ We couldn’t agree more.”
Some people seem to have understood the message of the commercial from the start.
“I am all about those people who are willing to fight and go that extra yard to make a difference and then if they have to, you know, climb higher, go under, do whatever it takes to become a citizen. I am all for that 110 percent,” Magerko, told the New York Times after telling the newspaper that she supported Trump. “But do I want cartels? Hell, no.”
Instead, 84 Lumber Company says the journey the mother and daughter took was a “symbolic journey toward becoming legal American citizens.”
Our complete Super Bowl story. See a mother & daughter’s symbolic journey toward becoming legal American citizens. https://t.co/AiI3MLrVd5
— 84 Lumber Company (@84LumberNews) February 6, 2017
But that didn’t quell some angry people who thought the commercial and description diminish the danger immigrants face.
What do you think about the 84 Lumber Company commercial and their response to criticism?