Starbucks Wants to Talk Race, Twitter Says “No Mames”

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Starbucks Wants to Talk Race, Twitter Says “No Mames”

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Starbucks recently announced “Race Together,” a new campaign intended to open up conversations about race relations between baristas and customers.

starbucks_racetogether
Photo Credit: Starbucks

In a video message to Starbucks partners, Starbucks CEO Howard Schultz encouraged employees to discuss race with customers. Schultz asks, “What if we were to write ‘Race Together’ on every Starbucks cup, and that facilitated a conversation between you and our customers?”

Twitter, for the most part, replied: “How about NO.”

Some Didn’t Like It

Some Laughed It Off

I go to Chipotle for the literature and Starbucks for the real talk about race

READ: Yes, Someone Actually Complained about Diversity on TV

Some Hated It

Some Thought it wasn’t a Bad Idea

Others Ran with the Hashtag #NewStarbucksDrinks

Starbucks, which has also pledged to hire more young people of color, responded to AdAge about the backlash: “We knew this wouldn’t be easy, but we feel it is worth the discomfort.”

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