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Romeo Santos Can Now Add CEO To His Resume

Highest-grossing Latino singer Romeo Santos, who was named Billboard’s Top Latin Artist in 2014 and 2015, can now add the CEO to his resume.

Roc Nation, owned by Jay Z himself, has asked Santos to lead the way in their new label: Roc Nation Latino. Jay Z made a gleeful statement welcoming Santos aboard. “This is a tremendous step for Roc Nation,” said Jay. “We recognize there is a huge Latin market that is a part of global culture. We’re proud and ready to enter into true partnership with an individual that intimately lives and knows that culture.”

What else can I say? 2 kings yet we still hungry…so get ready for what's coming. ????. ? @ernd0gz

A video posted by Romeo Santos (@romeosantos) on

Credit: @romeosantos / Instagram

Apparently the conversation between Santos and Z started four years ago and finally came to fruition. As Latino music takes center stage in America, big business wants to milk it for the cash cow it is, and Jay Z is no exception.

In an interview with Billboard, the “Odio” singer confessed he’s always “idolized” Jay Z“We both come from the ‘hood and he gets it.” Santos will also be co-managed by Roc Nation along with his longtime manager Johnny Marines who is president of Roc Nation Latin.

Santos is quite happy to take a greater leadership role in the Latino music industry, as he told billboard, “This is my way of giving back.”

Read more about this story here.

READ: Country Music Gaining In Popularity Among Latino Millennials

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Run Away From That Toxic Relationship with Dalex’s New Single “Feeling”

Latidomusic

Run Away From That Toxic Relationship with Dalex’s New Single “Feeling”

Puerto Rican singer Dalex is back to his Latin R&B roots with “Feeling“, which is about leaving behind that relationship that made you question everything, including changing who you are to please the other person.

Produced by Dimelo Flow, “Feeling” not only does it get deep about leaving behind what no longer serves you, but it is also packed with punchlines like “Te olvide como El Chavo, sin querer queriendo“.

In our interview for Latido Music by mitú, Dalex talked to us about the feeling he wanted to convey with the song, singing about heartbreak instead of his usual songs that tend to be more intimate.

Watch out interview below:

In “Feeling,” Dalex wants to explore other sounds and try doing a more commercial record that more people can relate to.

The colorful music video was shot in Miami, directed by Adrián Arredondo for Wildhouse Pictures. Dalex and his love interest are seen riding around dirt bikes, which we later found out in the interview was one of his Top 5 Feelings.

Watch the music video below:

Dalex has a busy 2021 ahead, and “Feeling” is the first single from his upcoming album due this year. The Rich Music singer told us that he has a collab with Reggaetón heavy hitters Wisin & Yandel and Zion & Lennox on the way, as well as an American singer which for now he can’t reveal, but we can’t wait to find out.

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READ: Bolero Meets R&B in New Girl Ultra Single and Music Video for “Rosas”

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Javiera Mena Turns Up the Melodrama in “Dos” Music Video

Latidomusic

Javiera Mena Turns Up the Melodrama in “Dos” Music Video

Chilean singer-songwriter Javiera Mena is back with her first single of 2021. She is shining in her new music video for “Dos.”

“Dos” is about getting caught up in the feelings of a love triangle.

“Dos” is the newest single from Mena’s upcoming EP. Last year, she previewed the EP with the futuristic “Flashback” and club-ready “Corazón Astral.”

With “Dos,” Mena retains her crown as the Latine queen of synth-pop. Whereas “Flashback” and “Corazón Astral” were more upbeat, she now puts her electronic touch on a heartbreaking ballad. Mena produced the song with Pablo Stipicic and co-wrote it with Marian Ruzzi. “Dos” channels the ’80s pop power ballads and Mena brings on the melodrama. She’s so in love with two and doesn’t know what to do.

“‘Dos’ is a classic ballad with an avant-garde message,” Mena said in a statement. “The song talks about a common topic, triangular relationships but from a different point of view. In this case from a person who is having feelings for two loves and that perhaps both of them fit in his/her heart.”

In the “Dos” music video, Mena sings her heart out.

Despite singing of a love triangle, Mena is all alone in the music video. She plays the piano in an abandoned warehouse. The openly queer icon sings her heart out in the stunning visual.

Mena’s new EP is due out later this spring. “[It’s] a night album with a desire as a common thread,” she adds. “A lot of mystery, sensual dance and above all, a lot of fire. This style of the album is an evolution of who I am: Electro with ballad tints.”

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Read: K-Pop Star Chung Ha Tackles Reggaeton in “Demente” Music Video with Guaynaa

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