When it comes to buying products we all have a responsibility to know where our dollars go.

And while in the world of beauty it might seem a bit tricky to be conscientious of animal rights and our planet… it’s so essential. Fortunately, Sephora agrees and their latest announcement confirms it!

Recently, Sephora announced that it would no longer sell mink-based lashes online or in-store in an effort to combat animal cruelty.

Speaking to Allure this week, the big-box beauty store announced that they had started 2020 with efforts to phase mink lashes out of its stock. This week, after animal rights activist organization PETA launched a campaign demanding that the brand do so, the retailer confirmed that when it comes to false eyelashes they are going completely mink-free.

“Following a PETA campaign and emails from more than 280,000 concerned shoppers, Sephora has confirmed that it has banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward,” PETA shared in a statement about the decision.

In a graphic video about the trading and selling of mink fur which is often used for coats and fake eyelashes, the organization urged Sephora to stop selling the beauty product.

*Warning this video is graphic*

The organization lambasted fur farms in its statement saying “As PETA pointed out in its letters to Sephora, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many languish from infections or broken or malformed limbs. Some minks even self-mutilate as a result of the intensive confinement, chewing into their own limbs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken.”

Confirming their decision to take mink off of its shelves, Sephora wrote in a statement that they “have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously.”

The brand went on to say that they shared with PETA “earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”

It’s Pride Month, mi gente which means that if you’ve been slacking on your support of the LGBTQ+ community its time to whip out your wallets and support! This year, we searched for beauty brands that are supporting beauty brands, not just with pretty packaging but actual action.

To celebrate Pride, check out brands that are using your buys to support Pride Month.

Marc Jacobs Beauty

Marc Jacobs Beauty Enamored (with Pride) line includes six new shades of its bestselling Enamored Lip Lacquer. The new line includes fun shades like Coming Out, Dancing Sheen, Hips Don’t Lie, Pink-Kiki, and Wet Your Lips.

Each gloss is available in Marc Jacob’s limited-edition rainbow packaging. For each purchase made, proceeds will be donated to the LGBTQ organization SAGE which works to support older members of the LGBT community

Check it out here.

Glamnetic Power Lash

Glamnetic is dedicating 30% of all proceeds from its new Power Lash set donated to the Los Angeles LGBT Center. The rainbow lashes are made for easy wear and feature a magnetic band that attaches to the brand’s magnetic liner.

Check it out here.

Vaseline

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Superdrug, had pared up with Vaseline’s parent company Unilever to produce Pride versions of their beloved iconic products including your lips’ beloved Vaseline!

Check it out here.

Algenist Genius Liquid Collagen Lip

This vegan favorite comes packaged with a rainbow-decorated box to celebrate Pride. What’s more, Alegenist has pledged to support Pride by donating to organizations like The Marsha P. Johnson Institute and LGBTQ+ Freedom Fund.

Check it out here.

Bliss Makeup Melt Wipes

Stay glam while wiping off your makeup with Blizz wipes that are loaded with amazing skin products like chamomile, cucumber, and aloe. The brand is donating 100% of the proceeds of their melt wipes to The Trevor Project.

Check it out here.

Bouclème

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For every one of Bouclème’s Curl Defining Gel bottle bought, the brand is donating 10% the money to AKT, an organization that works with young people who are having to endure hostile homes.

Check it out here.