CREDIT: GOP / YOUTUBE
This Wednesday, the Republican Party began airing its first Spanish-language television ad aimed at Latino voters. The 30-second spot — currently airing on Telemundo and Univision — reminds Latinos that the GOP is working on issues that “give a voice to all Americans.” These issues include lowering taxes to help small businesses — a very important concern for Latino business owners. Between 2007 and 2012, Latinos represented around 86 percent of the small business growth in the U.S., almost single handedly responsible for growth during one of the worst economic crashes in the U.S. The GOP’s advertisement also addressed national security and school choice, a program that would allocate money for alternative educations, like charter schools, aimed at lower income families. The people targeted by “school choice” are definitely in need of help, but the program has many flaws.
No mention of Donald Trump, though.
CREDIT: PBS NEWS HOUR
The ad was created by the GOP to remind voters of the important issues rather than their candidate, Donald Trump, who hasn’t exactly been kind to Latinos. During his run for office, Trump’s team has failed to generate any political advertisements for Spanish-language channels, which highlights one of his biggest problems — the failure to see Latino voters as demographic that’s worth reaching. Hector Barreto, president of the Hispanic Business Roundtable Institute, chided Trump’s failure by saying, “He either doesn’t care or believes he can win without Hispanic support.”
That said, several Super PACs have created ads aimed at Latino voters, on behalf of Mr. Trump.
The #GreatAmericaPAC, which supports #Trump, has bought Spanish Language TV advertising: pic.twitter.com/65VOfYoWCz
— CMAG (@CMAGAdFacts) October 24, 2016
CREDIT: CMAGADFACTS / TWITTER
This is what donor money can buy.
In the wake of the GOP’s advertisement, team Hillary tweeted out a response, reminding Latino voters of Trump’s history… of being Donald Trump.
Trump has built his campaign on demonizing Latinos and immigrants.
Latino voters have the power to stop him. Vote: https://t.co/3TKJ4HnJC7 pic.twitter.com/N2InyT8tyy
— Hillary Clinton (@HillaryClinton) November 3, 2016
CREDIT: HILLARY CLINTON / TWITTER
The minute-long ad highlights the numerous times Trump has thrown Latinos under the bus to further his political agenda.
After watching these kinds of political advertisements, the question shouldn’t be what can politicians do for Latinos, it should be, what can Latinos do for politicians? They’ll find out on Tuesday, November 8.
