As the Coronavirus pandemic has brought to a halt economies and countries around the world, it’s also helped shutter the businesses of artists who rely on galleries and street markets to sell their creations.
Mexico is one of the world’s hardest hit countries and artists in the country have had to get creative to find new clients and customers amid a global pandemic.
However, with the rising popularity of bespoke sneaker collections, one Oaxacan artist seems to have found the winning formula.
A Oaxacan artist has made sneakers her canvas and she’s highlighting her culture in this new medium.
Mexico has been one of the world’s hardest hit countries by the Covid-19 pandemic. Coronavirus-related restrictions have indefinitely closed millions of businesses across the country as tourists stopped coming to the country.
As these restrictions have impacted the livelihoods of millions of Mexicans, many have been forced to get creative. For one artist from Oaxaca, Doris Arellano Manzo, the choice was clear: a canvas is a canvas — it could be stretched over a wooden frame or stretched over a pair of athletic shoes.
Like other artists worldwide who are succeeding at beating the pandemic’s economic challenges to their careers, Arellano is learning to adapt — to be less conventional and to think quite literally a bit smaller: she now paints her art on sneakers.
Thanks to the pandemic, Arellano felt she needed to reinvent herself and her craft.
It all started in July when Arellano and her daughter Frida – a communications and social media professional, realized that Arellano needed to think outside the traditional. It was obvious that museums and galleries would likely remain closed for sometime, so how else could they bring her art to her clients?
“Since I love to paint, I can paint for you on a large canvas just as well as I can on a small one,” she recently told the newspaper Milenio. “As far as I’m concerned, while you have me here with my paints and paintbrushes, I’m thrilled.”
Each pair of shoes is unique, she said, “because it’s all done by hand, not by machine.” She describes her style as “traditionalist contemporary,” and says she is drawn to evoking the rites and customs of Oaxacan traditional culture.
Her Día de Muertos collection is garnering international attention.
Arellano’s latest collection features shoes with colorful abstract designs in bright cempasúchil orange, with lush floral wreaths and, of course, featuring the iconic Día de Muertos Catrina.
The collection was timed perfectly since so many are looking for non-traditional art amidst a very non-traditional year.
Her latest collection of work, all painted on athletic footwear, is entitled after the celebration she’s commemorating, Día de Muertos.
She says her collections are an homage to traditional Oaxacan festivities that couldn’t take place in 2020.
In addition to her recently released Día de Muertos collection which has been very popular, Arellano has created art with other Oaxacan themes.
In fact, when she first began her art-themed sneaker collection in July, at Friday’s suggestion, her sneaker art was based on the enormous festival of Guelaguetza. The Guelaguetza is a traditional Oaxaca cultural festival that had to be canceled this year due to the pandemic.
In some ways, she said, the enforced isolation of the pandemic has been a huge challenge for artists like herself, but in other ways, it’s actually been familiar.
“The work of an artist is a bit enclosed,” she admitted. “We go out when there are exhibits, when we have to go introduce ourselves in public or do interviews.”
Still, she said, the pandemic caught the art community flatfooted.
“Artists don’t have a way to show their work during the pandemic,” she said. “It’s all been halted, and we have to go back and look for new formats for the public to see what we are doing.”
It seems like 2020 has been the year of handcrafted sneaker lines.
Although Arellano is working hard to infuse her own culture into her art and her new sneaker line, she isn’t the first to do so. Just this year Nike released its take on the traditional holiday with a Día de Muertos-themed sneaker collection that had fans of both the holiday and the sneaker company excited for.
Then we got news that Bad Bunny was releasing a custom Crocs line – which flew off the shelves and are now selling for more than four times the original retail price. Plus, recent rumors say that Bad Bunny will also be launching an Adidas collaboration at some point in early 2021.
People have long been obsessed with bespoke sneaker collections, but thanks to the pandemic people are looking for new ways to support artists and satisfy their shopping cravings. We can’t think of a better way than by supporting local Indigenous artists like Arellano.
Just about everyone who loves makeup has heard the infamous adage about a cat-eye: “Never ask a woman with a cat-eye why she’s late.”
The thing is that it’s true. For most of us anyway, learning how to apply the perfectly drawn cat-eye takes years and years of practice. And even then we don’t always get it right the first time! To get the best secrets about applying the best cat-eye we asked our FIERCE readers for the best advice on how to apply a good cat-eye and boy did they deliver!
Check out the answers below!
“Approach with confidence. Winged liner can smell your fear.”- hichewlove
“Kat Von D Tattoo liner CHANGED MY LIFE.”- zimmyloo
“My secret is a brow brush! It has the best shape and gets really precise tips.” –lianakayarr
“You will need any eye liner, a q-tip and a pack of makeup remover wipes Draw the wing, doesn’t matter if it looks neat or even matches at first. Take the q-tip and press the cotton into the makeup remover pack. You now have a eyeliner corrector without using a whole sheet or concealer 💥 💥💥. Erase away the part of the wing you don’t want and shape to your liking. Re-dip if you need more. I use this every time I want a smaller wing.”- n.a.t.t.y_b
“I start by outlining the wing and then fill it in.”- jesstaco_food
“I use Milani’s Eye Tech Extreme Liquid Eyeliner (it’s kind of like a fine, felt tip marker) to outline on the lid then go in and outline the wings and fill in everything with Milani’s Stay Put Matte Eyeliner (which is a liquid).”- la_savanita
“Use eyeshadow to trace and then go in with your favorite eyeliner.” –artsyannaart
“I’ve been putting liquid liner since I was 15. Kat Von D tattoo liner is the best hands down!!! I see a lot of people start from the wing 🚫 don’t do that. If you want that perfect swish at the end. You gotta start from the inner corner of your eye. Start thin and gradually apply pressure to thicken the line. Once you get to the end of the eye, stop and continue your swish. I always follow the crease of my eye for where to position my angle. Always make sure to go back and get that bottom outer corner for the full swish effect. ✨ In fewer words, as said by Hermione Granger, ‘swish and flick!’”- primalys
“Put concealer around it it give you that sharp nice looking effect.”- jetsemanytamayo
“Rest the end of your hand against the side of your eye by your cheekbone and dont stop until you made the full line.”- bori_bomba
“Practice and a steady hand! Acceptance that one eye ALWAYS looks better than the other and it must be a brush tip! My top two are @kvdveganbeauty tattoo liner is a game changer 🙌🏼 @nyxcosmetics Epic Ink Eyeliner does not budge and if you’re on a budget this is a great option!” –just_caro66
“Follow the waterline and set with eyeshadow.”- ainhoanegro
“One little bottom line on one eye. Then another line on the other eye. Make sure theyre even and then fill it in starting from the lash line. If the lines arent even then its a lot easier to just erase the line instead of the whole wing you just did.”- mariela_romero_
“Lots of practice and a slow strokes if you have a shaky hand like me.” –xtina_ace