food and drink

People Are Not Having It With This Woman “Discovering” Chopped Cheese Sandwiches

A chopped cheese: $3.50 at the bodega; $8 at Whole Foods.

At the place where the sandwich was born, there are words of caution for imitators to keep the price down.

Posted by PIX 11 on Wednesday, December 21, 2016

People in NYC are outraged by the “Columbus-ing” of the chopped cheese sandwich.

What was most likely intended to be a little video about cheap eats in NYC has taken on a different life after people in Harlem discovered that a neighborhood staple had recently been “discovered” by a journalist.

In a video by Business Insider, reporter Sarah Schmalbruch ventured to Harlem to give viewers the lowdown on what she called “New York City’s answer to the Philly cheesesteak.” Schmalbruch said it’s a sandwich “most New Yorkers don’t even know exist,” which seriously annoyed New Yorkers who grew up eating chopped cheeses their whole lives.

YouTuber Jeffrey Almonte posted a reaction video in which he called out the host for being completely ignorant about what goes on in his ‘hood. It has more than 180,000 views on YouTube. *Warning: Contains strong language.*

Alomonte pointed out why he has a problem with Schmalbruch calling the $4 sandwich a “steal.”

“‘For four dollars it’s a steal,'” Almonte wrote on INSIDER’s Facebook post about the sandwich. “Top of the line gentrification language right there. Now they’ll raise the price knowing all the becky’s [sic] and yuppies think it’s too cheap smfh.”

And, to add fuel to the fire, Whole Foods started selling a version of the chopped cheese sandwich out of a Columbus-themed cart.

This is just one of the things you cannot make up.

People have responded to the tweet with dismay…

…and utter disbelief.

After Goldstein’s tweet made the rounds, the Whole Foods location that was selling chopped cheeses announced it is no longer serving them.

READ: When a White Girl Realizes Huaraches Weren’t Invented by TOMS

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These #ElNovioSeason Tweets Show We're All In This Together


These #ElNovioSeason Tweets Show We’re All In This Together

The “y tu novio?” season is here, but it’s always nice to know other people understand your struggle.

Some people have been prepping since October.

And some are actively seeking support from friends, family, neighbors, desconocidos, ANYBODY.

Why not?

A few are coming up with creative ways to avoid this recurring problem.

I like this idea.

Your face when the questions start rolling in:

Because this glorious season begins in Thanksgiving and carries over through mid-January.

And the conversation always ends like this:


In what world does an abuelita care more about you not having a boyfriend than about all the slayage you’re doing in every area of your life?!

Only in a Latino world. ?

This is really what nightmares are made of.

The only thing worse than mom waking you up TO CLEAN is mom asking you about your bf first thing in the morning.

So be smart like these wise guys and prepare with some handy clapbacks.

Do your homework!

Because you don’t want to end up losing it like him.

You’re going to want to make sure Abuelita is sitting down.

Here’s one way to cope with it all…

Honestly, the only way to do it.

In the end, we’re all going to be just fine.

Boop! Now go treat yourself with some extra tamales…you deserve it.

READ: 9 Things That Happen When You Do Thanksgiving With Latinos

Are you single during novio season? What’s your favorite holiday meme?