People Are Not Having It With This Woman “Discovering” Chopped Cheese Sandwiches

A chopped cheese: $3.50 at the bodega; $8 at Whole Foods.

At the place where the sandwich was born, there are words of caution for imitators to keep the price down. http://via.pix11.com/EtOyu

Posted by PIX 11 on Wednesday, December 21, 2016

People in NYC are outraged by the “Columbus-ing” of the chopped cheese sandwich.

What was most likely intended to be a little video about cheap eats in NYC has taken on a different life after people in Harlem discovered that a neighborhood staple had recently been “discovered” by a journalist.

In a video by Business Insider, reporter Sarah Schmalbruch ventured to Harlem to give viewers the lowdown on what she called “New York City’s answer to the Philly cheesesteak.” Schmalbruch said it’s a sandwich “most New Yorkers don’t even know exist,” which seriously annoyed New Yorkers who grew up eating chopped cheeses their whole lives.

YouTuber Jeffrey Almonte posted a reaction video in which he called out the host for being completely ignorant about what goes on in his ‘hood. It has more than 180,000 views on YouTube. *Warning: Contains strong language.*


Alomonte pointed out why he has a problem with Schmalbruch calling the $4 sandwich a “steal.”

“‘For four dollars it’s a steal,'” Almonte wrote on INSIDER’s Facebook post about the sandwich. “Top of the line gentrification language right there. Now they’ll raise the price knowing all the becky’s [sic] and yuppies think it’s too cheap smfh.”

And, to add fuel to the fire, Whole Foods started selling a version of the chopped cheese sandwich out of a Columbus-themed cart.


This is just one of the things you cannot make up.

People have responded to the tweet with dismay…


…and utter disbelief.


After Goldstein’s tweet made the rounds, the Whole Foods location that was selling chopped cheeses announced it is no longer serving them.


READ: When a White Girl Realizes Huaraches Weren’t Invented by TOMS

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