A chopped cheese: $3.50 at the bodega; $8 at Whole Foods.
At the place where the sandwich was born, there are words of caution for imitators to keep the price down. http://via.pix11.com/EtOyu
Posted by PIX 11 on Wednesday, December 21, 2016
People in NYC are outraged by the “Columbus-ing” of the chopped cheese sandwich.
What was most likely intended to be a little video about cheap eats in NYC has taken on a different life after people in Harlem discovered that a neighborhood staple had recently been “discovered” by a journalist.
In a video by Business Insider, reporter Sarah Schmalbruch ventured to Harlem to give viewers the lowdown on what she called “New York City’s answer to the Philly cheesesteak.” Schmalbruch said it’s a sandwich “most New Yorkers don’t even know exist,” which seriously annoyed New Yorkers who grew up eating chopped cheeses their whole lives.
YouTuber Jeffrey Almonte posted a reaction video in which he called out the host for being completely ignorant about what goes on in his ‘hood. It has more than 180,000 views on YouTube. *Warning: Contains strong language.*
Alomonte pointed out why he has a problem with Schmalbruch calling the $4 sandwich a “steal.”
“‘For four dollars it’s a steal,'” Almonte wrote on INSIDER’s Facebook post about the sandwich. “Top of the line gentrification language right there. Now they’ll raise the price knowing all the becky’s [sic] and yuppies think it’s too cheap smfh.”
And, to add fuel to the fire, Whole Foods started selling a version of the chopped cheese sandwich out of a Columbus-themed cart.
Holy shit they're selling chopped cheeses at Whole Foods. pic.twitter.com/pvdpA3HyZi
— Mitch Goldstein (@mgoldstein) December 19, 2016
This is just one of the things you cannot make up.
People have responded to the tweet with dismay…
— Killawatt (@_naiduk) December 19, 2016
…and utter disbelief.
@mgoldstein the irony of the sign on the cart though. Can't make this shit up.
— ➍ (@irenaissancex) December 19, 2016
After Goldstein’s tweet made the rounds, the Whole Foods location that was selling chopped cheeses announced it is no longer serving them.