Recently, the Pew reported that between 2009 and 2014, Mexicans and their Mexican-American children went back to Mexico in higher numbers than Mexicans coming into the U.S. — and they did so mostly on their own accord.
This news basically discredits your entire Mexican immigration argument. Ha!
Jesus Ruvalcaba was an artist looking for more creative freedom in his life. Even after getting a job as an art director at eBay and Hewlett-Packard in Silicon Valley, the then 36-year-old felt complacent. It was a stop at a grocery store when he went to buy his mother a birthday card that a light bulb flashed in his head.
“I looked at all these cards but couldn’t find something that resonated with my Latino culture,” Ruvalcaba said. “I felt that an entire population group was being ignored.”
That night planted the seeds of what would eventually become Paper Tacos, a greeting card business focusing on Mexican culture and traditions. From get well soon messages that read “sana sana colita de rana” ((heal, heal little frog) to birthday cards that read “sapo verde,” Ruvalcaba had tapped into a demographic that wasn’t typically represented in the greeting card business.
“I knew I wasn’t the only one who felt like this,” he said. “This was more than just about a greeting card but seeing my culture being seen.”
Ruvalcaba, the son of two Mexican immigrants, got most of his inspiration growing up in the Central Valley fields of California. He worked alongside his parents in the isolated artichoke fields where he learned to draw.
Ruvalcaba knew he wanted to be an artist at a young age and says growing up he would usually be found carrying around a sketchbook full of drawings. He didn’t grow up with much as his parents were Mexican immigrants who worked tirelessly as fieldworkers in the central California valley in cities like Castroville and later in Salinas.
“My parents didn’t really know a lick of English so my drawings did a lot of the talking for me,” he says. “We didn’t have much growing up but they would buy me art supplies and always encouraged me to keep drawing.”
Those drawings would pave the way for a career in animation as Ruvalcaba became the first in his family to graduate college obtained a degree in graphic design at California State University Monterey Bay and eventually his Master’s degree. Shortly after, he would find himself in Silicon Valley working for companies like eBay and Hewlett-Packard as an art director.
Ruvalcaba knew he could still do more with his talents. After attending a Dia de los Muertos art event in 2016, he met another artist selling Spanish prints with Mexican slogans. He was then reminded of that night at the market when he couldn’t find a Spanish greeting card for his mom.
“It hit me right there and then that if I could come up with greeting cards that have Mexican sayings like “sana sana colita de rana,” I could tap into a market that was never really acknowledged prior.” Ruvalcaba said.
After receiving encouragement from his girlfriend, Ruvalcaba put his illustration skills and graphic design experience to work as he produced his first set of 15 cards for 300 dollars. In Fall 2017, Paper Tacos became a reality.
About a year after the idea of Paper Tacos first came up, Ruvalcaba attended the same art festival from the year prior and sold his first greeting card for $5 apiece. The response to the cards was immediate and customers told Ruvalcaba about what it meant to see their culture on a product like this.
“It felt like my idea was validated in a way and seeing everyone respond so positively to Paper Tacos was just the cherry on top,” said Ruvalcaba. “From there it only got even bigger.”
In the following months of 2017, Paper Tacos made its launch and by the end of 2017, he had made $2,000 within just three months of launching his site. In 2018, he had made over $12,000 in sales and today has over 20K followers on Instagram alone. When he started the business, there were only 15 card designs which have now grown to over 100. He’s also branded outside of California and is currently selling his greeting cards at 25 stores throughout the country.
For Ruvalcaba, Paper Tacos hasn’t been just any business move or a little extra income revenue. It’s a tribute to his Mexican background and a reflection of his culture that he feels is being celebrated every time one of his cards is given.
When asked about where his inspiration for his greeting cards come from, Ruvalcaba says his parents. Those long days working along with them in the artichoke fields and holidays where all they had was each other.
“Every card is a reflection of me growing up in a Mexican household and other people have connected with that,” said Ruvalcaba. “When I brainstorm ideas I just look back to my childhood.”
That connection is something special he says. While Ruvalcaba still has a full-time job as a designer in Santa Clara, if things keep going the way they are, Paper Tacos will become his main focus.
Through Instagram, Ruvalcaba has begun working with more freelancers to keep growing Paper Tacos and get more artists opportunities. His business plan is to expand to other Latino backgrounds to work and reach out to Salvadoran and Nicaraguan artists so that they too can see representation.
“This business has shown me how powerful this product can be and every time someone tells me the impact that these cards have had on a family member or a friend, it sticks with me,” Ruvalcaba says. “It’s a special thing to know a simple greeting card can do this.”
Tuesday marked a new era of leadership in Guatemala as the Latin country swore in Alejandro Giammattei, a conservative doctor and former prison system director from the right-wing Vamos party. The 63-year-old won the presidency on his fourth attempt back in August with bold promises of changing a corrupt government and restoring the rule-of-law in city streets.
“Today, we are putting a full stop on corrupt practices so they disappear from the face of this country,” Giammattei said at his swearing-in ceremony that had a five-hour delay.
His ceremony somewhat overshadowed by delays and protests against ex-President Jimmy Morales, who for four years dodged accusations of corruption. The scene of protestors throwing eggs and voicing anger at the outgoing administration was a reminder of the displeasure against the country’s deep-seated political corruption. It’s also a key reason why many are looking to Giammattei to bring change to the struggling country.
As Giammattei takes office, there are questions on what his presidency will mean to Guatemala in the short and long term as issues over the future of an asylum deal with the United States comes into focus.
One of the biggest issues confronting Guatemala and one that Giammattei will have to address early is the Asylum Cooperation Agreement (ACA) that was signed by Morales last July with the U.S. government. The agreement, which was highly opposed in Guatemala, lets U.S. immigration officials send Honduran and Salvadoranmigrants that are requesting asylum at the U.S.-Mexican border to apply for protection here instead. There is now increasing skepticism as reports say that the U.S. wants to expand the deal to include Mexican asylum seekers as well.
Last year, there were many Guatemalans that were part of a 3,000 migrant caravan that made its way up from Latin America to the U.S. The caravan consisted of people that were looking to claim asylum and became a symbol of the growing migration crisis at the southern border. President Trump frequently attacked the caravan and eventually threatened to impose tariffs on Guatemala if it didn’t agree to the asylum deal.
According to the Guatemalan Migration Institute, “as of Friday, 128 Salvadoran and Honduran asylum seekers had been sent as part of the agreement,” with only a limited number actually applying for asylum there and others returning home. Giammattei has previously said that he’s willing to make changes to the agreement but on Tuesday said he would revisit details later.
The country, one of Latin America’s poorest nations, is a key part of President Trump’s plan to curb illegal immigration and asylum claims. mostly from those coming to the U.S. Southern border. The issue for many living in Guatemala is how to let those seeking asylum when itself has become a major source of U.S. bound migrants.
Poverty levels have only grown in the last 20 years and income inequality levels continue to be a big problem in the country.
One of the big platform issues that Giammattei ran his campaign on was helping the shorten income inequality gap and poverty levels that have only grown in the last 20 years. Fifty-nine percent of Guatemalan citizens live below the poverty line and almost 1 million children under the age of 5 are believed to live with chronic malnutrition, according to the AP.
There is also the rampant problem of street violence and cartel gangs that have had a major effect on the daily lives of many in the country. Giammattei plans to address this with reforms that include designating “street gangs as terrorist groups.”
“This is the moment to rescue Guatemala from the absurd. It is the moment to combat corruption and malnutrition,” Giammattei said on Tuesday in his first address to the country as president. “There is no peace without security, I will present a law that aims to declare street gangs for what they are – terrorist groups.”
There is hope that Giammattei will turn a new page in Guatemala that will see change come to all in the country that has faced uncertainty for years. But only time will tell if this is indeed new leadership or business as usual.
“We will bring back the peace this country so dearly needs,” Giammattei said. “We will govern with decency, with honourability, and with ethical values.”