food & drink

Mezcal Demand Is Putting Mexican Farmers In Jeopardy

CREDIT: DENVER AND LIELY / INSTAGRAM

Once upon a time, it seemed like mezcal was doomed to forever live in the shadow of tequila’s popularity. Mainstream consumers saw mezcal as a drink for the poor, working class farmers who occupied some of the more remote regions of Mexico. But trends are changing, Slate reports, and mezcal is slowly becoming the “it” drink for high end consumers; bottles for mezcal can easily top $100US or more.

As prices for high quality mezcal skyrocket, entrepreneurs are tapping Oaxacan farmers for a quick profit.

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CREDIT: DENVER AND LIELY / INSTAGRAM

Unfortunately, as Slate reports, mezcal’s production leans heavily on a limited number of farmers who have dedicated their lives to perfecting the distillation process, using techniques that have been handed down from generation to generation. But as the popularity of mezcal increases, companies in search of massive profits will be forced to take production out of the hands of farmers. We saw this happen with tequila production many years ago, and unless business practices change, mezcal may face the same fate. Read the whole story at Slate.

[H/T] Mezcal Could Be the Next Tequila


READ: 11 Reasons Why We Have A Love / Hate Relationship With Tequila

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Kacey Musgraves ‘Princess Of Selena Dedications’ Takes A Shot Of Tequila In A Glass Slipper Onstage Making Fans Lose It

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Kacey Musgraves ‘Princess Of Selena Dedications’ Takes A Shot Of Tequila In A Glass Slipper Onstage Making Fans Lose It

One of our favorite Selena tributes has to be the one that came from country singer Kacey Musgraves. Ever since then we’ve been following her antics on Instagram and Twitter. We also know she’s currently on a massive world tour. From Coachella to concerts across the pond, the girl is getting around and we’re so here for it.

We especially love the bizarre and wildly funny things are taking place on stage. This week was no different.

While playing some concerts in Australia, Kacey Musgraves was pressured to do a “shoey” on stage. First, let me explain what it is.

In Australia (with origin dates unknown), it’s a tradition to drink alcohol out of your shoe. That’s why they called it a “shoey” get it? Earlier this week, audiences kept yelling “shoey” while Musgraves was on stage and she flat out told them no. Who can blame her? It’s kind of gross.

She initially said, “I’m not f–king drinking out of your shoe!”

Some people praised her for not giving into peer pressure. “I’m so proud of Kacey for not doing the shoey,” one local fan said. “She stuck it out. We stan an anti shoey queen,” another said.

She still got some negative press for not taking part in this Australian tradition, and last night she finally had a change of heart. She said she wasn’t in the mood.

During her concert in Melbourne, Musgraves celebrated her last show in Australia by finally doing a shoey, but she did it her way — with a glass slipper, just like the one Cinderella wore.

The shoey tradition is for a performer to drink out of their own shoe, but because that’s nasty, Musgraves — like the star she is — chose a much more stylish way of taking the shot.

She downed tequila of course. What else would you expect from this lady? Check it out below.

We can’t wait to see her perform back in the states!

READ: Watch Kacey Musgraves Sing In Spanish Covering Selena’s ‘Como La Flor’ In Texas

Elon Musk’s ‘Teslaquila’ Drink Faces Legal Trouble From Mexican Tequila Industry

Culture

Elon Musk’s ‘Teslaquila’ Drink Faces Legal Trouble From Mexican Tequila Industry

@elonmusk / Twitter

Elon Musk is one of the most well known entrepreneurs in the world, most notably as the co-founder and CEO of Tesla cars. Now, Musk is about to set his sights on his newest venture as he has trademarked an alcoholic drink dubbed “Teslaquila.” However, Musk is already facing opposition from Mexico’s Tequila Regulatory Council (CRT), which presides over what can legally be considered tequila in the U.S. and Mexico.

“Teslaquila” started as an April Fools joke with Elon Musk but it didn’t take long for him to make that joke a reality.

In October, Tesla trademarked the name “Teslaquila” as a “distilled agave liquor” and “distilled blue agave liquor.” Shortly after Musk tweeted a photo of the bottle, saying it was “coming soon.” The idea might be on hold as the CRT is prepared to take on Musk in a legal battle of who gets to use the word tequila in their product.

Musk has already filed an application with the US Patent and Trademark Office in October to trademark the word “Teslaquila.” The CRT recently released a statement challenging the product on intellectual and geographic grounds.

“If it wants to make Teslaquila viable as a tequila it would have to associate itself with an authorized tequila producer, comply with certain standards and request authorization from Mexico’s Industrial Property Institute,” said the CRT in a statement to Reuters. “Otherwise it would be making unauthorized use of the denomination of origin for tequila.”

What legal standing does the CRT have when it comes to tequila? Turns out, a lot.

The CRT main purpose is to keep regulations and tabs on tequila producers to assure they follow strict production rules. This means the drink must be made in the Mexican states of Guanajuato, Jalisco, Michoacan, Nayarit or Tamaulipas. The main concern is that the proposed name, “Teslaquila,” might confuse and trick people into thinking it’s true tequila. Technically, it wouldn’t be tequila without approval from the CRT. The organization has the right to govern the designation of tequila in both Mexico and the U.S.

If Teslaquila, which has yet to be approved by the U.S. patent office, were to go forward without approval the company could find itself in legal trouble. Both the CRT and the Mexican government could bring up legal issues hindering the company and brand. Manufacturing products in the tequila business is notoriously difficult because the main ingredient agave, is in dangerously short supply.

In his latest Tweet, Musk said “We will fight Big Tequila” which might indicate this is far from over.

Musk isn’t the first high profile name to get into the crowded tequila business. Justin Timberlake, P. Diddy and George Clooney have all gotten into the business. If Tesla goes ahead with its tequila plans without the Mexican authorities’ approval, then it may have to change it’s name to distance itself from tequila.

READ: Cafe Tacvba Greets Refugee Caravan In Mexico City With Support And Music

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