“Para mi, toda persona es digna de respeto.”
If you watch Mexican soccer, you’re familiar with the “Ehhhhhh p**o” chant that has become ubiquitous during Liga MX matches and Mexican national team matches. Some have criticized the chant’s homophobic roots, others says it has been blown out of proportion. After several years of criticism – and a recent fine from FIFA – the Mexican soccer federation has launched a campaign to end the chant.
Named “Abrazados Por El Fútbol” (Hugged By Fútbol), the campaign is described as a “collective effort that includes the family of Mexican soccer to boost respect towards others and to reject physical and verbal violence.”
Although the campaign materials don’t directly refer to the chant, it’s clear that the mission is to phase out the “p**” chant from games. Mexico’s soccer federation also released a video featuring several players, including Javier “Chicharito” Hernandez and Rafael Marquez, asking fans to respect each other.
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