Mexican Designer Ricardo Seco Is Harnessing The Power Of The Sarape To Give Fashion New Life

Credit: Ricardo Seco / Punlimetro

This is what happens when Mexican culture, American politics and fashion collide. Prepare yourself, you will have plenty of thoughts about it.

Fashion designer Ricardo Seco is giving the sarape a new place in fashion: New York Men’s Fashion Week.

feliz y agadecido por esta gran noche !! #sarapetime #NYFWM #SecoTime #yosoynewyork #yosoymexico …thanks @cfda

A photo posted by Ricardo Seco (@secoricardo) on

Seco, who is self-taught, is a highly regarded fashion designer in Mexico and he’s been making a splash in the U.S.

llegando ala GALA @aidforaids #myherogala2015 venga a compartir y apoyar !! #yosoynexico

A photo posted by Ricardo Seco (@secoricardo) on

His creativity and the love of his native cultural has produced several colorful works of wearable art.

You might remember Seco from his Huichol-inspired line of New Balance sneakers.


A photo posted by TIFFANY MARTINEZ (@trukullaz) on

And now he’s re-interpreting the traditional sarape.

Seco says he wants to bring traditional Mexican styles and colors to a broader audience.

…is my time ,is #sarapetime #NYFWM #CFDA #fashion #yosoymexico

A photo posted by Ricardo Seco (@secoricardo) on

“I think that it is time that the people of New York recognizes my work and it’s time to share more about my country,” Seco told Latin Post.

READ: French Fashion Designer Gets Called Out for Copying Indigenous Oaxacan Clothing Design

To give his “Time” collection a unique feel, Seco decided to give sarapes a modern update.

MORNING NY … ready for share more of #sarapetime .#NYFWM #CFDA #yosoynewyork #yosoymexico

A photo posted by Ricardo Seco (@secoricardo) on

He takes the vibrant colors and patterns of sarapes and pairs it with black clothes to give it an extra pop.

Adapting and showing his culture is central to Seco’s designs.

“It is one of the most important aspects of my brand,” Seco told Latin Post about using Mexican culture in his designs. “I talk about tradition with innovation. The tradition is the sarape and I made it new.”

This line has more than just sarapes to showcase Mexican culture. Seco also used Speedy Gonzales in his apparel.

…… Good Morning . yesterday one of the best night #sarapetime … happy and thankful. #speedygonzales rocks

A photo posted by Ricardo Seco (@secoricardo) on

You know, this dude.

Credit: Warner Bros. / Speedy Gonzales / jpoxxed / Tumblr

Seco’s idea to use Speedy Gonzales will definitely turn heads, as the cartoon mouse has been criticized by some in the U.S. for being a negative stereotype of Mexicans.

READ: Move Over Kendall and Cara, These Latinas are Taking Your Modeling Gigs

And it isn’t a political, Mexican-inspired fashion line without Donald Trump making an appearance.

I am MEXICO who is Trump? #yosoymexico #sarapetime

A photo posted by Ricardo Seco (@secoricardo) on

Credit: @secoricardo / Instagram

One of the T-shirts displayed features a caricature of Donald Trump with the caption, “I’m México. Who is Trump?”

Check out his line below:

THANKS #yosoyfeliz #sarapetime #NYFWM #yosoymexico

A video posted by Ricardo Seco (@secoricardo) on

How do you feel about Ricardo Seco’s new line? Share this story with your friends by tapping that share button below!

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