Entertainment

Lowriders have Gone Global

Homies Car Club at the Machine Age Shop in Japan
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CREDIT: ESTEBAN ORIOL /THE NEW YORK TIMES

All of these countries have lowriders that look identical to the ones in East L.A. Just like the ones that emerged in the 1940s and ‘50s as a Mexican-American subculture post World War II. The lowriders have those infamous hydraulics that make the cars dance from side to side or up and down, the velvet upholstery and the all-too-famous murals of the sexy chicas or la Virgen de Guadalupe.

“People make whatever your imagination can build,” said Hanko Hernandez, a custom car painter and owner of Hankos Kustom shop. “It’s really an art form. It’s style more than anything else.”

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CREDIT: ESTEBAN ORIOL /THE NEW YORK TIMES

Brazil has perhaps the most prominent scene where people have adopted the fashion and lowrider style seamlessly. “One thing I like about it in Brazil is they look tough, but they are so nice,” said photographer Pep Williams. “Creased pants, khakis sagging — but they are hugging you. It’s pretty cool. They have red rags, blue rags, but they don’t know you’re supposed to be enemies.”

Read what other have to say about the global lowrider style here.

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A Woman Threw A Lowrider-Themed Party For Her Son’s First Birthday And It’s Just Too Much For Our Hearts

Culture

A Woman Threw A Lowrider-Themed Party For Her Son’s First Birthday And It’s Just Too Much For Our Hearts

When it comes to maintaining and seeing our Latinidad flourish, instilling a sense of pride, excitement, and curiosity in our younger generations is key. Particularly when it comes to the past. One Twitter user’s recent birthday celebrations for her son, emphasized just how much teaching the old to the new is vital.

Way back before Twitter user @whoissd’s son Silas Cash C turned 1 year old, living in Southern California crafted a car style called “lowrider” that expressed pride in their culture and presence in the states. While the brightly painted, lowriding automobiles that were outfitted with special hydraulics that made them bounce up and down saw a peak in the 1970s, they remain a big part of Chicano culture, particularly in Los Angeles.

@whoissd’s son Silas is proving that he’ll be part of a generation that will not let the culture die out recently when he celebrated his first full year with a theme that was little more unique and closer to his family’s hearts.

For her son, Silas Cash’s, first birthday, SD threw an authentic lowrider party — complete with the recognizable cruisers in attendance.

Twitter / @whoissd

On July 27, SD shared pics of the big event with her Twitter followers. The post showed baby Silas Cash cruising in his own pint-sized orange lowrider. The party came complete with several lowriders and classic cars in attendance for party-goers to check out. Since posting the adorable pics on Twitter, the message has received more than 22.5k retweets and over 138k likes.

According to SD, Silas Cash developed a fascination with lowriders because of his dad. In an email to REMEZCLA, the mom explained the connection.

“[My son’s dad] started restoring two cars to continue a bond that he had shared with his own father throughout his childhood and it’s now something that the has been introduced to our son. The lowrider culture represents family, unity, and respect to us. It really is a beautiful thing.”

The one-year old’s mini lowrider had to be specially made in Japan just for his birthday party.

Twitter / @whoissd

Silas Cash’s mom explained the decision to have the tiny lowrider made for her kiddo.

“We originally thought about getting Silas his own lowrider because of the immediate attraction he has to his dad’s Impala. With enough searching, we were able to find someone who custom makes remote-controlled pedal cars, and we were sold… Silas and his dad have matching orange ’63 Impalas with the same candy paint hardtops to match.”

Twitter was quick to react to the simply adorable party and they couldn’t stop gushing over it.

Twitter / @cali_kalypso

As this tweet points out, this party is so authentically LA. Lowrider culture started in the streets of California in the mid-to-late 1940s and the post-war ’50s. Chicano youth would lower their car’s blocks, cut spring coils and alter auto frames in order to get the lowest and slowest ride possible. Back then, this was an act of rebellion against the Anglo authorities who suppressed Mexican-American culture.

This Snoop Dog meme says it all.

Twitter / @marissaa_cruzz

We’ve seen this meme make its rounds on the internet our fair share of times but this time it 100% applies. These pics of Baby Silas Cash and his mama are some of the cutest we’ve ever seen. The added bonus of the mini Impala makes this post almost too cute to handle.

A reminder that this little man is officially the coolest kid on the block.

Twitter / @devyn_the_lame

We can just see Baby Silas Cash pulling up to the playground in this custom low rider peddle cart and being the envy of all the other rugrats. There’s no doubt that he is the most chill kiddo at daycare.

*”Lowrider” plays in the distance*

Twitter / @JGar1105

We’re getting major “The George Lopez Show” flashbacks with all this lowrider talk. Don’t you think Silas Cash needs his own theme song? Obviously, there’s only one that is cool enough for the littlest lowrider.

Other tweets pointed out that it takes a fiercely cool mom to pull off this sort of party.

Twitter / @ismokemaryjuana

We’ve got to respect SD’s mom game. She really took her vision and went for it, resulting in a fun, unique and memorable party that her guests will never forget. Great job, mom; we hope Silas Cash grows up to realize how awesome his parents are.

 

End Of An Era As Lowrider Magazine Will Cease Printing After 42 Years

Culture

End Of An Era As Lowrider Magazine Will Cease Printing After 42 Years

lowridermagazine / Instagram

After 42 years, Lowrider magazine is nearing its last ride as the publication will cease printing at the end of this year. For many Chicanos living in Southern California in the 1980s, the magazine became a cultural icon when it came to content on everything from cool cars to flashy tires. Beyond just the world of cars, Lowrider gave insight on political and cultural issues that were focused on Chicano identity. In some ways, the magazine played a role in bringing lowrider and Chicano culture to the mainstream in a way that no publication had before.

That’s why when news broke on Dec. 6 that TEN Publishing, the publisher behind multiple car enthusiast magazines, would be shutting down print operations for 19 of its 22 titles next year, including Lowrider, it marked an end of an era. As of now, it’s not yet clear if the iconic magazine will continue online or even rescued by another publication. One thing is for certain though, some readers are being left behind in the dark. 

There is no denying the influence and impact that Lowrider had on not only on car culture but Chicanos as a whole. 

Lowrider got its start in 1977 after it was founded by San Jose State students David Nuñez, Larry Gonzalez, and Sonny Madrid, who initially started the magazine as a DIY zine on lowrider culture. The trio would invest money to get roughly 1,000 copies printed and begin publication. The magazine wasn’t an instant hit from the start. Sales lagged behind expectations and it took until Lowrider began placing more women models on its covers in 1979, that things began to pick up. 

“You wanted to see what was the hottest car, who was selling what, what tires were the best, and who was doing good interior. … Back then there weren’t [smart]phones so you had to get information from magazines,” Jerry Navarro, 45, a technician who works at a car shop in East L.A., told the LA Times. 

Navarro, along with countless others, grew up on the magazine and looked forward to its monthly coverage on the latest in car and Chicano culture. Its magazine covers became just as famous as its content, from famous Latinos like Cheech and Chong to rappers Snoop Dogg and Cypress Hill’s B-Real, all gracing the front. The magazine would also see expansion into music, sponsoring car shows nationally and the creation of a merchandise division. Its influence was seen in city streets across Southern California, particularly in places like East L.A., where lowriding became a cultural fixture. 

“Lowrider inspired so many youngsters who would go on and ignore the prevalent gang lifestyle of the ’90s in lieu of working on their vehicles. The magazine was much, much more than just pin-up models and cars.” Noe Adame, a correspondent for  L.A. Taco, told the news site. 

While it’s not clear if Lowrider will continue being published online, its legacy will certainly live on. 

While it’s not clear why TEN Publishing will cease publication of Lowrider, it follows a trend in recent years where magazine sales have dipped and in return have stopped printing altogether. 

“Simply put, we need to be where our audience is,” Alex Wellen, president-general manager of the MotorTrend Group, which is licensed by TEN Publishing, said in a memo“Tens of millions of fans visit MotorTrend’s digital properties every month, with the vast majority of our consumption on mobile, and 3 out of every 4 of our visitors favoring digital content over print. We remain committed to providing our fans and advertisers quality automotive storytelling and journalism across all of our content platforms.”

While Lowrider saw sales decline over the last few years, it was once one of the most popular magazines in the country. According to the LA Times, “by 2000, it was among the bestselling newsstand automotive periodicals in the country, with an average monthly circulation of about 210,000 copies.”

“At its heart, it’s been a key tool to keeping alive Chicanismo and Chicano identity,” Denise Sandoval, a lowrider expert and professor of Chicana and Chicano Studies at Cal State Northridge, told the LA Times. “I’ve met so many people who are not Chicano, that because they’re part of the lowrider community, they learn about Chicano history through that magazine.” Lowrider also challenged negative, stereotypical perceptions of lowriders as tough thugs and gang members.

When news that Lowrider printing will cease, some took to social media to acknowledge the impact the magazine has had on their lives. 

If there was ever a testament to Lowrider’s impact, just look to social media where many longtime readers voiced their disappointment to the magazine’s end. Some reflected on growing up looking at cool cars while others showed off their massive issue collections. 

It is indeed an end of an era but don’t tell that to the countless aficionados who are still keeping lowrider culture and community going strong today. To put in the simplest car terms, this is just a mere pit-stop. 

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