While the rest of society is tapping into how nature is a significant signaler to our emotional and spiritual needs, Latinos grew up finding meaning in every change in the wind, and every dream. We’re superstitious AF, but we’re also highly in tune with nature.
We’re also chugging soda and eating Goya beans from a can because it’s 2019 and we have full-time jobs and three other gigs to get to. Whatever you have on your plate today, these zodiac-aligned sodas are destined to be more effective for you, hijo de las estrellas.
Aries (March 21 – April 19)
Credit: steph_joachim / Instagram
Honey, the arrangement of the stars this summer is signaling you to stay off the ‘gram. Get away from social media and get out of your head. There’s nothing like a sweet, tropical Jupiña to take with you to the beach or mountains.
Taurus (April 20 – May 20)
Credit: titan_doom / Instagram
Taurus’s are often misunderstood as lazy, but the fact is that you are more in touch with your self and your needs than any other sign. You’re free from the shame of indulging as an act of self-love. So when you have a Malta, you definitely add condensed milk to it to maximize the effects of every self-treat. Plus, it reminds you of drinking Malta as a niño and feeling like you could kick your feet up with the beer-drinking adults.
Gemini (May 21 – June 20)
Credit: ztiworoh / Twitter
You’re represented by celestial twins–signifying a range of meanings, primarily to represent your many interests. The story goes that the goddess had so many passions, she doubled herself to get it all done. Cuba’s Iron Beer hasn’t decided whether it’s root beer or cream soda, and that’s because, like you, it can be both.
Cancer (June 21 – July 22)
Credit: jarritos / Instagram
This summer, your space is yours. Whether you’re staying home to reflect and refuel your tank or burning up that gasolina on the dance floor, Jarritos stay with you. Nourishing both your home realm and your social side will be important for you. Pro tip: spiked Jarritos is even better.
Leo (July 23 – August 22)
Credit: @coastward / Twitter
Leo, your allure could be spotted from a mile away. Inca Kola’s neon yellow bubble gum flavors will make you glow in the dark. Don’t play like that doesn’t sound like your dream.
Virgo (August 23 – September 22)
Credit: topochicousa / Instagram
The energies of the lunar eclipse in Capricorn is still inspiring productivity like never before in you, hermit. Topo Chico is not a soda, per se, but it is a bubbly drink that you can enjoy anytime. Whether you’re drinking it straight from the bottle at your desk or adding your favorite fruits, Topo Chico is the only bubbly you need to keep you in the zone.
Libra (September 23 – October 22)
Credit: lovelovegoose / Instagram
Ooh, Libra, your summer is set to look very physically (read: so much sex) active. You always have many people vying for your attention, but as you work on building trust with your chosen partner, you’re going to need to hydrate. Materva is brewed with mate leaves, giving you a bit of caffeine (alongside 40 grams of sugar, but who’s counting) to fuel your love life.
Scorpio (October 23 – November 21)
Credit: CityandStateUS / Instagram
Like Mexican Coke, you, scorpion, have a cult following. But this month isn’t about what other people think of you. No matter the expectations of you, it’s time to turn inward and go back to old wounds that cause all the classic drama in your life. Don’t worry, when you let it go, you’ll still be a classic inside and out.
Sagittarius (November 22 – December 21)
Credit: squirrelseatnuts / Instagram
Travels are in your future, Sagittarius. There’s nothing more germane to its country of origin than Colombiana soda. Its bubble gum scented cream soda flavors will always remind you of the importance of honoring the place you visit.
Capricorn (December 22 – January 19)
Credit: sidralmundet / Instagram
Fellow sea goats–it has been un mes tan pesado. No te preocupes–instead of trying to find out where you fit, it’s time to realize you belong everywhere in this world. You’re not just a Mundet, you’re an elusive green apple cider. Embrace your individuality. It will set you free.
Aquarius (January 20 – February 18)
Credit: sylver907 / Instagram
You, Aquarius, are in a humanitarian activist mode. With Puerto Rico’s police force firing tear gas and rubber bullets at protesters, PR’s favorite soda, Kola Champagne, will be fuel for your fire.
Pisces (February 19 – March 20)
Credit: coco_ricooficial / Instagram
Our favorite water-lovers can take their game to the next level this summer with Coco Rico. This soda is here for you when you want to drink out of a coconut on the beach, but with more sugar and carbonation. It’s next-level water, básicamente.
Latinx representation in media is limited but leaders like Kay Lopez,a 34-year-old social strategist and content developer, are working to change that. For her latest project she developed 100 gifs to better represent Latinas beyond those normally attached to brands or stereotypes.
“I wasn’t finding any gifs that really spoke to how I felt Latinas should be describing their power and self. The few gifs that I did come across were tied to alcohol brands and soccer teams. It was hard to understand why these gifs didn’t already exist,” she told FIERCE by mitú.
Her background is in social strategy and content development, and she used her skills in graphic design to create the gifs “that spoke to the Latina community.”
She also tapped into the community she developed through the Instagram account, Latinas Poderosas which has more than 30k followers.
The ethos behind the online community is to uplift Latinas and claim space in the digital world while promoting positivity.
“Empowering our community is the foundation of Latinas Poderosas. My goal has always been to empower Latinas by showcasing both past and present Latinas who have created positive impact. Women who have not settled, women who have pushed boundaries and who have made their dreams possible despite obstacles.” she said.
This was the same intention she brought to the project so she reached out to the members of this community to find out what it was they wanted, opening up her DMs to suggestions and requests.
She initially drafted several empowering terms that spoke to Latinx in a positive way.
Eventually, her efforts evolved into working to ensure she represented the diversity within the Latinx community.
She asks for two to three words max per phrase and is continuously looking for popular colloquial adjectives throughout Latin America to “truly capture the diversity of our community.”
“I wanted terms that were not focused on one country, I wanted to pull and showcase the diversity in our phrases and the diversity of the Spanish language. Today you’ll find gifs that read ‘cachimbona’ a phrase used in El Salvador, ‘La Llorona’ which ties to Mexican [folklore], ‘Ya Tu Sabes’ used in the Dominican Republic, and, one of my favorites, ‘Blaxican’ created by special request. The more terms we have the more impact we have!”
Since launching earlier this month the gifs have already generated more than 20 million views and counting and so far the most popular terms are “Prima Hermana,” “Mija,” and “Bebecita.”
Lopez, who is a first-generation Mexican-American Houston transplant living in Los Angeles, is constantly working to make the gifs more inclusive and representative.
“I want to refrain from Latinx stereotypes as much as possible, words like ‘caliente,’ ‘chancla’ ‘tacos’ – with the exception of ‘tacos before vatos’ which was a request from a fan – and I definitely want to stay away from words that insult our community or other communities. I want the gifs to showcase the diversity of our language, our culture, and the vibrancy of our roots.”
Her efforts are undoubtedly making the social sphere all the more colorful.
This addition to the digital landscape means that when someone searches “Latina,” “latinas poderosa” or “latinx” in the gif section on Instagram or Snapchat, they’ll be flooded with colorful words including “reina,” “poderosa,” and “diosa.”
Switching up the narrative is ultimately the goal, it’s empowerment at people’s fingertips when the terminology associated with the Latinx community, specifically women, goes from sexual or provocative (the common associations with Latinas) to diverse and uplifting.
“I want Latinas to know that they matter, that they’re seen and heard. I want to encourage our community to create. If you find our narrative missing don’t just shrug it off, do something and create it because no one else will create it for us.”
Share this story with all of your friends by tapping our little share buttons below!