This New Poll Should Terrify Univision And Telemundo
Here’s something you probably already knew but might come as a shock to a lot of people (we’re looking at you, advertisers!): Latinos prefer to get their news in English instead of Spanish.
Sorry to break it it to you, Soraya, but it’s true. According to a new Fox News Latino poll, 79 percent of Latinos consume news from English-language sources. Why is that number so high? Because the audience that Univision and Telemundo caters to is being outnumbered by their own kids. This information is also consistent with data provided by the Pew Hispanic Research Center, which found that younger Latinos — those born in the United States — are speaking English at a significantly higher rate than older generations.
“I’m not incredibly surprised,” National Hispanic Media Coalition executive vice president Jessica J. Gonzalez said to Fox News Latino. “It reflects a demographic shift as second-, third- and even fourth-generation Latinos who identify with their culture but English is their dominant language.
The fact that Latinos have adopted the usage of smart phones at a faster pace than other groups probably doesn’t hurt, either.
Unfortunately, just because Latinos consume news in English more and more doesn’t mean that they are getting their news from Latino journalists. Despite the fact that Latinos currently make up about 17 percent of the total U.S. population, there are very few Latinos in newsrooms across the country. For example, National Public Radio’s editorial/content staff is 4 percent Latino. It’s not just traditional media who’s not representing Latinos. Companies like Gawker and Buzzfeed have both acknowledged that their numbers are less than satisfying.
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