Is This Racist Or Nah? This Dude Just Made An ‘English Only’ Rule For His Restaurant

credit: WISN

Welcome back to one of We Are mitú’s favorite games*: Three Strikes of Intolerance. When people or companies claim their practices are not prejudiced, we scrutinize what they’ve said versus what they really mean. Three strikes, and we call you out. Today’s contestant is Ron Schneider, owner of Leon’s Frozen Custard in Milwaukee, Wisc. The restaurant is facing criticism after instituting an “English only” rule at their establishment. The owner claims the practice of refusing to speak Spanish to customers is actually the best thing for everyone, i.e. people who speak English. Is Ron right, or is this custard’s last stand? Let’s find out!


Schneider told local ABC affiliate WISN that his policy is more about making as much money as possible.

Ron Schneider

Apparently Ron lives in a world where custard is so popular that accommodating Spanish language just gets in the way of commerce. But what Ron fails realize is that, according to Scientific American, Spanish is one of the fastest spoken languages. So if you really want to speed up sales, you should probably cater to the largest minority population in the state, which also happens to speak a fast language.

Strike 1, Ron.

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Credit: r/baseball/Reddit/Giphy

Schneider says: “I’m trying not to encourage [Spanish] because this is going to be a problem down the road. We can’t be the United Nations. They got translators. We don’t.”

Ron Schneider again

Here, our lovable proprietor laments that he doesn’t have any translators. Translation: He doesn’t understand that by employing people who speak Spanish, he’d have employees who could help bridge the language gap. Also, don’t compare yourself to the U.N. The Spanish word for custard is lactoso. Does that really need a translator?

Strike 2. I didn’t think anyone could give custard such a bad name. 

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Credit: PitcherGIFs/Giphy

“My wife is Hispanic. My children are Hispanic. Anyone that wants to call me racist on that basis, maybe we should settle it the old-fashioned American way in the alley.”

Ron Schneider with token wife

You don’t need a translator to know what he’s really saying: “It’s OK, I can make that joke because some of my best friends are [insert ethnicity here].” I think we all know the kinds of people who use this premise as an excuse. This guy’s a real cus-tard. Don’ t worry. I can make that joke because some of my best desserts are custards.

Swing and a miss. Strike 3.

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Credit: PitcherGIFs/Giphy

Hit the showers, Ron. You’re done.

*This is the first time we’ve actually played this, but by the time you read this, it’ll be too late for you to care.

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