How a Bunch of Regular Dudes Made Suavecito Pomade a Big Success

How did a bunch of self-described “working stiffs” from Orange County, California turn homemade hair wax into an international DIY success story? With the help of friends and lots of ganas. ?

Brothers Pete and Tony Adame, along with their buddy J-Bird, went from giving away homemade batches of their Suavecito hair pomade to building a business that stands FIRME.

It started because they liked the good stuff, but it was too expensive. So they made their own.

Eventually, Suavecito hair pomade was born.

Wanna see how it’s made?

Give it away, give it away, give it away…

Their friends loved it because it wasn’t sticky. And barbers around Southern California started to notice.


The intent was never to become a business.

Believe it or not, the Great Recession was kind of great.

They had built up quite the underground following…then sh*t got serious.

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Suavecito Inc. grew and they brought in more employees.

They now have fans and customers all over the world. Including baseball superstar Bryce Harper

Credit: Patrick Smith / Getty

As well as Mexican soccer stars Carlos Vela, Miguel Layún and Giovani Dos Santos.

The ladies wanted to be smooth and firme, too. So the Suavecito guys hooked them up.

It’s now more than pomade.

They will never forget their humble beginnings.

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