Things That Matter

Hillary Clinton vs. Marco Rubio: Their Social Media Report Cards

The 2008 Barack Obama campaign was the first in history to use social media to win a presidential race. With over 3 million supporters on Facebook and over 50 million views on YouTube, his social media strategy smoked the competition. How are this election’s candidates stacking up? Here’s a first look at Hillary Clinton and Marco Rubio’s social media report cards.


Hillary Clinton: B-

Marco Rubio: B+


Hillary Clinton: B

Credit: Facebook / Hillary Clinton

A few hours after making her announcement on Sunday, Clinton joined Facebook. In just 24 hours she hit 642,144 likes and over 2 million views on her kickoff video. Not bad for a newbie, right? Her feed started off as a list of her milestones, but since kicking off her road trip, Clinton’s Facebook feed is starting to include pictures of the people she’s meeting and the conversations she’s having along the way. Think she’ll check-in next time she stops at a Chipotle?

Marco Rubio: C

Credit: Facebook / Marco Rubio

On the flip side, Rubio can be called a Facebook vet with an account that dates back to 2009. However, his growth isn’t as impressive with only 753,509 likes in it’s six-year span. His anti-Obama and Rubio merchandise posts may account for most of those likes. Lets keep it classy, Rubio.


Hillary Clinton: A-

Credit: Hillary Clinton/YouTube

Clinton gave the first glimpse of her political campaign via a YouTube video that appealed to everyday working American families of all sizes and color. She used her 30 seconds on camera to highlight that she wants to be the “champion” of the everyday Americans. What got ears to perk up, however, was the subtle, yet noticeable use of Spanish to attract Latino voters. Well played Hillary, well played.

Marco Rubio: C+

Credit: Marco Rubio/YouTube

Rubio quickly contested with his own video – a mashup of previous speeches – pledging to move forward into “a new American century” where the next generation will inherit “what they deserve.” Rubio didn’t speak Spanish, but he did include a clip reminding viewers he comes from a working-class family and is the son of a former bartender and maid. This collage of clips has a feel of an assignment that was done the night before.

Instagram, Snapchat, Vine and Flipboard

Hillary Clinton: Grade In Progress…

It’s evident that Clinton is late to the social media game and she’s still absent from newer platforms like Instagram and Snapchat. Hopefully her new publicist, Kristina Schake, the woman responsible for Michelle Obama’s dance moves on Late Night With Jimmy Fallon, will get her up to speed. Oh, and she’s not the only tech-savvy woman on Clinton’s team. Google executive and former Facebook product manager, Stephanie Hannon is charged with running her technology operations. With a team like that, we’re sure she’ll be dominating the social feeds in no time.

Marco Rubio: A-

Credit:  marcorubio16/Snapchat

Rubio’s definitely ahead of the game. Back in June, his team announced they were rolling out even more social media accounts to grow engagement and allow people to “easily discover” content. Their social portfolio expanded to include Instagram, Snapchat, Vine – all which are heavily consumed by millennials. Rubio took it a step further to become the first senator to launch his official Flipboard account.

READ: Hillary Clinton Takes Stance on Immigration


Hillary Clinton: A

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Credit: Hillary Clinton

Clinton sprinkled a few Spanish words in her YouTube video and Twitter feed, but she really outdid herself unveiling an entirely Spanish site. Everything from her slogan to her bio is en español appealing to Latino voters. Don’t miss her surprisingly punny 404 page. Check it out here.

Marco Rubio: B

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Credit: Marco Rubio

Rubio’s site doesn’t have an entire Spanish version, but there is an en Español button under his biography as well as his wife’s. His page is loaded with content with everything from videos of his speeches, to thorough information about his stance in Iran and again takes more jabs at President Obama. Apparently playing with puns on 404 pages is a thing because he also gave it a shot. See his version here.

Tumblr Street Cred

Hillary Clinton: B+

Credit: Tumblr / Texts From Hillary

Clinton unknowingly upped her cool factor after Diana Walker captured her in sunglasses, checking her blackberry on a military plane to Tripoli, Libya in 2011. The picture went viral and opened the door for hundreds of memes to be created and caption imaginary conversations with pop culture icons like Lady Gaga, Jay Z and everyone in between. But the coolness factor doesn’t stop there. Adam Smith and Stacy Lambe launched Texts from Hillary for one week, posted 32 times and got 83,000 shares on Facebook and over 45,000 Tumblr followers. It also gained mention from Morning Edition and ?uest Love. It doesn’t get cooler than that.

Marco Rubio: C


An Abuelo Got A Hurtful Note From Bad Neighbors About His Decorations And Latino Twitter Came Into Comfort Him

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An Abuelo Got A Hurtful Note From Bad Neighbors About His Decorations And Latino Twitter Came Into Comfort Him

@goldenstef / Twitter

We are rarely more defensive than we are for our abuelos. The viejitos have always been there for us and seeing them treated unkindly is just heartbreaking. That is what one Twitter user experienced after her abuelo got a wretched note about his decorations outside his home.

This is the horrid letter left for @goldenstef’s abuelo by undesirable neighbors.

The letter, which is filled with misspelled words, calls the abuelo’s house an example of a “low class Mexican family.” The letter was written anonymously by neighbors and delivered to the abuelo in an attempt to shame him into changing his decorations. One of the most bizarre moments in the letter is when the angry author criticized the homeowner for having too many American flags claiming he isn’t patriotic and can’t fool the neighbors. Like, which one is it people?

The Twitter user followed up with photos of the house to show the decorations their abuelo has out front.

People flooded the Twitter post with comments supporting and sending love to the abuelo. Fellow Latinos are ready to stand with the abuelo and some just want the names of the people behind the letter so they can talk to them. Some people are stunned at how far the author was willing to go out of their way to be mean to an old man who just wants to decorate his home and front yard.

Latino Twitter wants to come together to let the abuelo know that his decorations are adorbs.

We need to come together to give her abuelo all of the wonderful decoration we love. Let’s turn his house and front yard into a showcase of all of the greatness that Latin America has to offer.

People are falling in love with this viejitos yard.

Honestly, this is a great yard. Who wouldn’t want a yard like this? This yard is original and adorable and worth all of the praise that we can muster. Thank you to people like this for making their yards something unique and worth seeing.

@goldenstef wants everyone to know just how much they appreciate the sweet messages about their abuelo’s yard.

It costs nothing to be kind. It is even better when you can be kind about something someone clearly cares so much about. Who cares if someone decorates their lawn a little too much. At least they are having fun with their lives and that is something we all need more of right now.

READ: Latinas Are Sharing Their Most Treasured Memories Of Their Abuelos And It’s Exactly What We Needed This Month

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Latina L.A. County Deputy Was Shot In The Face But Saved Her Partner’s Life After A Gunman Ambushed Them

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Latina L.A. County Deputy Was Shot In The Face But Saved Her Partner’s Life After A Gunman Ambushed Them

David McNew / Getty

A shooting that occurred over the weekend in Compton, California has sparked shock, alarm, and outrage.

The shooting occurred sometime around 7 p.m. on Saturday at MLK Transit Center in Compton. According to the Los Angeles County Sheriff’s Department, the gunman made his way toward the passenger’s side of the deputies’ car and shot two deputies with a pistol without precedent.

One of the victims is a 31-year-old mother.

On Saturday, the sheriff’s department tweeted surveillance footage of the shooting which also captured the gunman fleeing the scene.

According to reports, the gunman fired into the deputies’ car without pretext.

“This is just a somber reminder that this is a dangerous job, and actions and words have consequences. Our job does not get any easier because people do not like law enforcement,” Alex Villanueva, the 33rd Sheriff of Los Angeles County, said in a statement. “It pisses me off. It dismays me at the same time.”

According to Villanueva, both of the deputies (Claudia Apolinar a 31-year-old mother and a 24-year-old man) were sworn in just 14 months ago and are in critical condition at the hospital. According to the sheriff’s department both are “fighting for their lives” but “it looks like they’re going to be able to recover.”

Apolinar and her partner were both shot at close range. Apolinar was shot in the face and torso and her partner sustained multiple gunshot wounds Seeing that he was in need of immediate medical treatment, Apolinar managed to make a tourniquet for him before medics arrived.

According to the New York Post, Apolinar is a former librarian who graduated from the academy last year.

“We’ll see what the long-term impact is. We don’t know that yet, but they survived the worst,” Villanueva explained.

Local officials have announced a $100,000 reward for information on the gunman and his whereabouts.

Democratic presidential candidate Joe Biden spoke out against the attack and condemned it in a statement calling “Acts of lawlessness and violence directed against police officers are unacceptable, outrageous, and entirely counterproductive to the pursuit of greater peace and justice in America — as are the actions of those who cheer such attacks on.”

Speaking about the incident, Democratic US Rep. Adam Schiff called the attack “cowardly.”

“Every day, law enforcement officers put themselves at risk to protect our community,” Schiff stated in a post shared to Twitter. “I hope the perpetrator of this cowardly attack can be quickly brought to justice.”

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