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Hey, Brands! This Is How You Latino-fy Your Product Without Really Trying

By July 14, 2016 at 2:23 pm

Marketing our culture to non-Latinos has always been a tough sell. Despite having a rich and varied heritage to pull from, advertisers prefer to take the path of least resistance and resort to the same tried-and-true formulas when introducing new products. Don’t know what I mean? Well then, let’s take a look at items on the market that draw from Latino culture, but are clearly advertised for… well, a less ethnic crowd. Also, if you have a company, and you want to market your merchandise, the following methods are great for getting rich off the backs of Latinos.

Give your product some random sounding Spanish name so people know it’s ethnic!

It's that kind of Saturday. #salazarfrogtown #losangeles #elsully #cerveza #beer

A photo posted by Charles Volkens (@cvolkens) on

Named after a gringo (Shaun O’Sullivan) from California, El Sully really knows how to pour on the Mexican charm. If you’re curious, El Sully translates to “Piss Shivers,” which is what you’ll feel if you have too many of these!

Or just call it Mexican!

Enjoying this great #MexicanLogger Lager from @skabrewing. It's straight up #saas!

A photo posted by Andres Castañeda (@acastanedalife) on

It’s all about spice (and tacos).

These are also good if you like spicy #streettaco #doritos #doritosjacked #jacked #tasty #taco #spicy

A photo posted by Kim Reneé (@silverears317) on

Seriously, Latinos have to eat at least half our body weight in spicy every day or else we get sick. Not lying.

giphy (23)

This is me if I don’t get enough spicy.

Here’s an example of spice meeting Spanish. ¡Que exótico!

Chil Limo
Credit: BuzzFeed Video / YouTube

I know they won’t be as good as the chile limón chips my ancestors made in their adobe hut kitchens, but I can feel my Latino senses tingling already.

If you use the word “authentic,” you can sell anything. Try throwing in a photo of an abuelita to really move some product.

Abuelita's Authentic Hotdogs

Abuelita wouldn’t lie to you. Her kosher hot dogs are el real deal.

Only try the above tip if you’re an expert though. Otherwise people might expose and factcheck you!

If you can’t think of a new product to sell, just appropriate one of our cultural icons and wait for the cash money to start rolling in.

Pinata Shirt

Not going to lie, I already ordered three of these.

Fashion trends are always a great way to make a quick buck off a culture.

I know I’ve seen that shirt some place before…

Make sure you use some old-timey cliche to sell your product.

I’m not sure if I want to smell a Latin Lover in action.

Finally, remember to mark your prices way up so that only people with money can actually afford your product!

Credit: Fidmart85/Twitter

Six dollar ice cream tacos? Sign me up!


READ: Trump Supporters Are Basically Out-Of-Shape Crossfitters. Here’s Why.

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