#mitúWORLD

Hey, Brands! This Is How You Latino-fy Your Product Without Really Trying

By July 14, 2016 at 2:23 pm

Marketing our culture to non-Latinos has always been a tough sell. Despite having a rich and varied heritage to pull from, advertisers prefer to take the path of least resistance and resort to the same tried-and-true formulas when introducing new products. Don’t know what I mean? Well then, let’s take a look at items on the market that draw from Latino culture, but are clearly advertised for… well, a less ethnic crowd. Also, if you have a company, and you want to market your merchandise, the following methods are great for getting rich off the backs of Latinos.

Give your product some random sounding Spanish name so people know it’s ethnic!

It's that kind of Saturday. #salazarfrogtown #losangeles #elsully #cerveza #beer

A photo posted by Charles Volkens (@cvolkens) on

Or just call it Mexican!

Enjoying this great #MexicanLogger Lager from @skabrewing. It's straight up #saas!

A photo posted by Andres Castañeda (@acastanedalife) on

It’s all about spice (and tacos).

These are also good if you like spicy #streettaco #doritos #doritosjacked #jacked #tasty #taco #spicy

A photo posted by Kim Reneé (@silverears317) on

Seriously, Latinos have to eat at least half our body weight in spicy every day or else we get sick. Not lying.

Here’s an example of spice meeting Spanish. ¡Que exótico!

Credit: BuzzFeed Video / YouTube

I know they won’t be as good as the chile limón chips my ancestors made in their adobe hut kitchens, but I can feel my Latino senses tingling already.

If you use the word “authentic,” you can sell anything. Try throwing in a photo of an abuelita to really move some product.

Only try the above tip if you’re an expert though. Otherwise people might expose and factcheck you!

If you can’t think of a new product to sell, just appropriate one of our cultural icons and wait for the cash money to start rolling in.

Fashion trends are always a great way to make a quick buck off a culture.

I know I’ve seen that shirt some place before…

Make sure you use some old-timey cliche to sell your product.

Finally, remember to mark your prices way up so that only people with money can actually afford your product!

Credit: Fidmart85/Twitter

Six dollar ice cream tacos? Sign me up!

Tags:

Jenny Solares Is One IG Creator Everyone Needs To Follow

Culture

Jenny Solares Is One IG Creator Everyone Needs To Follow

By March 23, 2021 at 12:10 pm
BY  | March 23, 2021 AT 12:10 pm

A year in quarantine has led so many of us to doom scroll and get lost in social media. As a result, some people are getting more recognition and one person who should be getting your attention is Jenny Solares, or @es_jenny_solares on Instagram.

Jenny Solares is here with the relatable content we all want.

The Guatemalan content creator knows what the people want to see. How many times have you heard someone say that they like a woman who can eat? Well, as Jenny urges, prove it, y’all. Take your lady out and get her all of the food that she wants. Let’s go!

Now, that’s how you add salsa to someone’s food. If you didn’t already think this way when adding salsa to your tacos, you definitely will now. It’s just impossible not to.

We also love seeing her collaborating with Estefania Saavedra, a fellow Latina creator. A rising tide lifts all boats so we appreciate seeing these Latinas working together.

Solares is even creating brand new identities.

Cholas will forever have a place in our hearts. We know cholas. We love cholas. We are related to cholas. Solares’ creation of the glola is truly a work of art. Just because you’re a chola doesn’t mean you can’t love glitter and colors.

She’s even got some of the Covid humor in check.

There are going to be so many school assignments about this year in the coming years. Kids will be learning about the time the world stood still as we battled an out-of-control virus. It is going to be us having to tell the little ones about that time and it’s going to be rough. Get ready to reliving everything we have been dealing with for the last year.

On top of all of the comedy, Solares is ready to show her fans some real love for their support.

“Thank you all for letting me be me. Thank you for appreciating my silliness, my craziness, my songs, my dances, my imperfections,” Solares tells her fans in a year-end video. “Thank you for letting me be myself. This year was full of so much sadness, uncertainty, frustration, and, for a lot of people, loneliness. Thank you all for not letting me feel that loneliness.”

Thank you, Jenny. Your comedy has been a bright spot for so many during an incredibly hard and sad year.

READ: Instagram Fitness Gurus To Follow For Your 2021 Goals

Notice any needed corrections? Please email us at corrections@wearemitu.com

Tags:
CholaComedyGuatemalaInstagramJenny Solares

Get Your Jajas From These Netflix Specials To Ease Your Holiday Blues

Entertainment

Get Your Jajas From These Netflix Specials To Ease Your Holiday Blues

By December 3, 2020 at 11:38 am
BY  | December 3, 2020 AT 11:38 am

Nothing makes life a little better than some hearty jajajas. Whether you are alone with your fur baby or in the living room with your quaranteam, it’s good to laugh. Netflix is ready with some hilarious stand-up specials from Latino comedians.

Gabriel “Fluffy” Iglesias: “One Show Fits All”

Gabriel “Fluffy” Iglesias is back to keep us all rolling with laughter in his Netflix stand-up special. The comedian who has kept us laughing for years does not disappoint in “One Show Fits All.” The set is filled with celebrity impressions and jokes about the family and some at his own expense. His show will give you the nostalgic feels you didn’t know you needed will leaving you in stitches.

Tom Segura: “Ball Hog”

Tom Segura came to play in his Netflix stand-up special “Ball Hog.” Get ready for an uncomfortable ride through jokes about moms, dads, follow dreams, and everything in between. If you’re a parent, you’ll get his brutally honest take on parenting and protecting yoour children from anything bad by all means necessary.

Franco Escamilla: “Bienvenido al mundo”

Franco Escamilla is bringing observational humor to everyone willing to listen. If the trailer is an indicator for how funny the set is, you are in for a treat. There is something so relatable about Escamilla’s view of the world that is littered with funny moments in the most mundane tasks, like learning someone’s name.

George Lopez: “We’ll Do It For Half”

Love him or hate him, George Lopez really understands the Latino community. He knows how our families work. Not only are we a loving and united group when it comes to the outside world, we are savage with each other. Lopez’s “We’ll Do It For Half” takes you through the most incredible and wild understandings of latino families. Like, your non-Latino friends won’t understand this stand-up as deeply as your own family.

Tiffany Haddish: “They Ready”

Tiffany Haddish promised several women comics that she would help them if she made it, and she did. “They Ready” brings together a group of hilarious women comedians and gives them a chance to be seen by the Netflix audience. One of the women welcomed to the stage is Aida Rodriguez and she slays the audience. Her stories of her wild life are so funny that you will be left breathless. These women are hilarious so bundle up and get ready to laugh till it hurts.

Liss Pereira: “Reteniendo líquidos”

Liss Pereira is a Colombian comedian everyone should know about. Her take on relationships cuts deep and will educate all of you clueless men out there. Her biggest bit of wisdom is about how men and women approach relationships different. Men like to think they are the ones who are making the decision and weighing the option. That’s cute. Everyone knows that it is the woman who decides if a relationship is worth pursuing and she is not getting into one if she does not see a real future with you.

“Lugar de Mulher”

“Lugar De Mulher” is a giving Brazilian women comedians a chance to let their humor be shared with the world. You might have to turn on the subtitles to understand the Portuguese but it will be worth it. These mulheres cover all aspects of being a women in the kind of comedy that only Latin American women can.

“Zona Rosa”

Gey. Gay. Gay. “Zona Rosa” gives four LGBTQ+ comedians in Mexico their time to shine in the limelight as they tackle what is means to be queer in Mexico. The first season had four episodes and fans are waiting for the second season to drop. The comedians discuss everything from sex to drugs to learning about their own sexuality later in life. It is a wild roller coaster so buckle in and enjoy the ride.

READ: Here Are Some Latino Comedians To Brighten Up Your Instagram Feed With Some Good Jajas

Notice any needed corrections? Please email us at corrections@wearemitu.com

Tags:
ComedyNetflixStand-Up