Hey, Brands! This Is How You Latino-fy Your Product Without Really Trying

Marketing our culture to non-Latinos has always been a tough sell. Despite having a rich and varied heritage to pull from, advertisers prefer to take the path of least resistance and resort to the same tried-and-true formulas when introducing new products. Don’t know what I mean? Well then, let’s take a look at items on the market that draw from Latino culture, but are clearly advertised for… well, a less ethnic crowd. Also, if you have a company, and you want to market your merchandise, the following methods are great for getting rich off the backs of Latinos.

Give your product some random sounding Spanish name so people know it’s ethnic!

It's that kind of Saturday. #salazarfrogtown #losangeles #elsully #cerveza #beer

A photo posted by Charles Volkens (@cvolkens) on

Or just call it Mexican!

Enjoying this great #MexicanLogger Lager from @skabrewing. It's straight up #saas!

A photo posted by Andres Castañeda (@acastanedalife) on

It’s all about spice (and tacos).

These are also good if you like spicy #streettaco #doritos #doritosjacked #jacked #tasty #taco #spicy

A photo posted by Kim Reneé (@silverears317) on

Seriously, Latinos have to eat at least half our body weight in spicy every day or else we get sick. Not lying.

giphy (23)

Here’s an example of spice meeting Spanish. ¡Que exótico!

Chil Limo
Credit: BuzzFeed Video / YouTube

I know they won’t be as good as the chile limón chips my ancestors made in their adobe hut kitchens, but I can feel my Latino senses tingling already.

If you use the word “authentic,” you can sell anything. Try throwing in a photo of an abuelita to really move some product.

Abuelita's Authentic Hotdogs

Only try the above tip if you’re an expert though. Otherwise people might expose and factcheck you!

If you can’t think of a new product to sell, just appropriate one of our cultural icons and wait for the cash money to start rolling in.

Pinata Shirt

Fashion trends are always a great way to make a quick buck off a culture.

I know I’ve seen that shirt some place before…

Make sure you use some old-timey cliche to sell your product.

Finally, remember to mark your prices way up so that only people with money can actually afford your product!

Credit: Fidmart85/Twitter

Six dollar ice cream tacos? Sign me up!

Ellen DeGeneres Finally Addressed Those Toxic Workplace Allegations In Her Show’s Season Premiere


Ellen DeGeneres Finally Addressed Those Toxic Workplace Allegations In Her Show’s Season Premiere

TheEllenShow / Youtube

On Monday, host, and actress Ellen DeGeneres returned to her show for her first episode since her daytime talk show came under investigation for harboring a “toxic” workplace environment. Intent on restoring her sunny reputation, the comedian addressed the allegations head-on with an opening monologue that described her summer as “great” and by issuing an apology that fans have long been waiting for.

Returning to the studio for the show’s season premiere, DeGeneres apologized to those who had been negatively affected while working as part of her staff.

“As you may have heard, this summer there were allegations of a toxic work environment at our show and then there was an investigation,” DeGeneres admitted. “I learned that things happened here that never should have happened. I take that very seriously and I want to say I am so sorry to the people that were affected. I know that I am in a position of privilege and power and with that comes responsibility and I take responsibility for what happens at my show.” The Finding Doy Star went onto explain that she claims “responsibility for what happens at my show.”

Over the summer, soon after the pandemic broke, various former and current staff members of DeGeneres’ show alleged that they had endured harassment, intimidation and racism.

In a report published by BuzzFeed, former employees claimed that the 32-time Daytime Emmy Award winner’s “be kind” persona was “all for show.” After she and various other senior staffers were accused of fostering a toxic work environment, her show’s parent company WarnerMedia issued an apology. Three of the show’s top producers also made an exit.

In response to the allegations, WarnerMedia addressed concerns at the time saying “Warner Bros. and Ellen DeGeneres take the recent allegations around the show’s workplace culture very seriously.” Soon after, in July, DeGeneres issued an email apology to her team and revealed that an internal investigation had been launched.

On Monday, the host explained that after making “the necessary changes,” she and WarnerMedia “had a lot of conversations over the last few weeks about the show, the workplace and what we want for the future. We have made the necessary changes and today we are starting a new chapter.”

She went onto joke about her reputation as the “be kind” lady, and claimed that it is “a tricky position to be in.”

“Being known as the ‘be kind’ lady is a tricky position to be in,” she admitted. “So let me give you some advice out there if anybody’s thinking of changing their title or giving yourself a nickname, do not go with the ‘be kind’ lady. Don’t do it. The truth is I am that person that you see on TV.”

Notice any needed corrections? Please email us at corrections@wearemitu.com

This Man Posts A Video Highlighting Mexican ‘Avatar The Last Airbender’ Characters And It’s So Accurate


This Man Posts A Video Highlighting Mexican ‘Avatar The Last Airbender’ Characters And It’s So Accurate

@nacho_libro_ / TikTok

Who here loves “Avatar The Last Airbender”? It is one show that has been around for so long that the fanbase can only grow. The show is a fantasy ride that will take you to some of the most imaginative places. However, one fan realized something no one else did: some of the characters are Mexicans. Here’s what he found.


Credit: @nacho_libro_ / TikTok

Roku, a.k.a. “El Espiritu,” is one of the Mexicanos rocking it in the Fire Nation. Roku’s memory served as a guiding force for Aang along his long and storied journey. It is like that one compa you have who is always able to help you out of a jam. You never know how he will do it but he always does.


Credit: @nacho_libro_ / TikTok

You might know Sokka as the defacto leader of the Water Nation for a time. When he was younger, Sokka wanted to join his father in the war. He tried his best and left with all of the men to join the fight. However, he was too young to fight and was sent back but was the oldest male and became the leader of the tribe. Much like that primo we all have who is the oldest of the primos and teaches us everything. Where would we be without that primo?


Credit: @nacho_libro_ / TikTok

Zuko was born into the royal family of the Fire Nation. The prince abdicated his throne and lived in exile. For years, Zuko tried his best to catch the long-lost Avatar to get back into his kingdom. We all know that one friend that is trying to make up for something. At the end of the day, he is a good dude but he just has some things that he has to work out.

“Avatar the Last Airbender” fans are asking for more.

Credit: @nacho_libro_ / TikTok

There are so many more people that can be made into Mexican airbenders. The first three are already a success for the TikTok user with more than 234,000 views. Fans want more and it just seems like the perfect time to create more.

And it wasn’t just the setup.

Credit: @nacho_libro / TikTok

The TikTok user came through with his joke. Not only was the haircut so on point, he included a bunch of easter eggs. One of them was the América jersey that left some viewers screaming. Watch the video here and enjoy.

READ: Netflix Is Bringing Us An Anime Series Based In Fictional Mexico And We Are Here For It

Notice any needed corrections? Please email us at corrections@wearemitu.com