Marketing our culture to non-Latinos has always been a tough sell. Despite having a rich and varied heritage to pull from, advertisers prefer to take the path of least resistance and resort to the same tried-and-true formulas when introducing new products. Don’t know what I mean? Well then, let’s take a look at items on the market that draw from Latino culture, but are clearly advertised for… well, a less ethnic crowd. Also, if you have a company, and you want to market your merchandise, the following methods are great for getting rich off the backs of Latinos.
Give your product some random sounding Spanish name so people know it’s ethnic!
It's that kind of Saturday. #salazarfrogtown #losangeles #elsully #cerveza #beer
A photo posted by Charles Volkens (@cvolkens) on
Credit: CVOLKENS / INSTAGRAM
Named after a gringo (Shaun O’Sullivan) from California, El Sully really knows how to pour on the Mexican charm. If you’re curious, El Sully translates to “Piss Shivers,” which is what you’ll feel if you have too many of these!
Or just call it Mexican!
Enjoying this great #MexicanLogger Lager from @skabrewing. It's straight up #saas!
A photo posted by Andres Castañeda (@acastanedalife) on
Credit: ACastanedaLife / Instagram
It’s all about spice (and tacos).
A photo posted by Kim Reneé (@silverears317) on
Credit: Silverears317 / Instagram
Seriously, Latinos have to eat at least half our body weight in spicy every day or else we get sick. Not lying.
Credit: Giphy
This is me if I don’t get enough spicy.
Here’s an example of spice meeting Spanish. ¡Que exótico!
Credit: BuzzFeed Video / YouTube
I know they won’t be as good as the chile limón chips my ancestors made in their adobe hut kitchens, but I can feel my Latino senses tingling already.
If you use the word “authentic,” you can sell anything. Try throwing in a photo of an abuelita to really move some product.
Credit: Sasoliano / Instagram
Abuelita wouldn’t lie to you. Her kosher hot dogs are el real deal.
Only try the above tip if you’re an expert though. Otherwise people might expose and factcheck you!
@HillaryClinton #NotMyAbuela stop #Hispandering – young Latino voters aren't stupid. pic.twitter.com/SkP18v3R4g
— Andrew Saturn (@andsat) January 29, 2016
If you can’t think of a new product to sell, just appropriate one of our cultural icons and wait for the cash money to start rolling in.
Credit: Mental Floss
Not going to lie, I already ordered three of these.
Fashion trends are always a great way to make a quick buck off a culture.
A photo posted by Barabas_Men (@barabas_men) on
Credit: Barabas_Men / Instagram
I know I’ve seen that shirt some place before…
El Chapo speaks: Sean Penn recounts his secret visit with the most wanted man in the world https://t.co/F4x6x8ANBd pic.twitter.com/8wDb2I6Xkt
— Rolling Stone (@RollingStone) January 10, 2016
Credit: @Rolling Stone / Twitter
Make sure you use some old-timey cliche to sell your product.
Why burn any incense stick when you can burn one that will make you a Latin Lover? https://t.co/fi1lCreYFh pic.twitter.com/ahlsXmX5io
— Laura Martínez ® (@miblogestublog) July 12, 2016
Credit: MiBlogEsTuBlog / Twitter
I’m not sure if I want to smell a Latin Lover in action.
Finally, remember to mark your prices way up so that only people with money can actually afford your product!
What kind of fuckery is this @WholeFoods? pic.twitter.com/6p4qoR3zJ6
— Kanye Asada (@fidmart85) July 13, 2016
Credit: Fidmart85/Twitter
Six dollar ice cream tacos? Sign me up!
A photo posted by Alex Stupak (@alexstupak) on
Credit: Alex Stupak / Instagram
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