Earlier this month, Mexican Formula One racer Sergio Pérez dropped his sponsor, Hawkers, after they tweeted a message that he, and many others, found offensive…
The tweet, which was sent out in the wake of the Presidential Election, was not well received by their Mexican audience.
CREDIT: HAWKERS MX / TWITTER
In English, the tweet translates to: “Mexicans, put on these sunglasses so people don’t notice your puffy eyes while they build the wall tomorrow.” Hawkers quickly deleted the tweet, and has been in apology mode since, releasing several tweets acknowledging their mistake. Customers were still not impressed.
This week, however, Hawkers has gone all-in on their remorse, pledging to donate $500,000 pesos – or $24,000 USD – to a children’s charity on behalf of Sergio “Checo” Pérez.
— Publimetro MX (@PublimetroMX) November 17, 2016
CREDIT: PUBLIMETROMX / TWITTER
Dear Sergio, sometimes we have accidents. You, more than anybody else, knows this. Although we don’t expect this accident to be forgotten, we will do everything possible to make sure that it doesn’t happen again.
We will continue to be with you, with the people of Mexico and with all those who oppose discrimination and racism in the world.
Hawkers named the charity the Dear Sergio x Hawkers Foundation, dedicated to defending human rights and helping at-risk children.
CREDIT: CARLA HR / INSTAGRAM
The press release was signed by Hawkers’ CEO Alex Moreno and its co-founder, David Moreno. As part of their pledge, the company will donate the same amount of money every year.
And social media has responded to Hawkers’ display of humility and respect.
CREDIT: LIZSTAR333 / TWITTER
CREDIT: EIFITO / TWITTER
CREDIT: AIBO40 / TWITTER
As of today, “Checo” Pérez has not made a statement regarding Hawkers’ efforts to mend fences.
CREDIT: SCHECOPEREZ / INSTAGRAM
After Hawkers’ tweet incident, Pérez was quick to respond, saying, “I will never allow anyone to make fun of my country.” He promptly dropped the sponsor, leaving them with thousand of unsold custom glasses. Even with Hawkers’ attempts at apologies, the Formula One racer hasn’t released a statement via Twitter. Whether or not he chooses to forgive them remains to be seen, but it’s nice to see something good come out of this.