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This Sunglass Company Is Recognizing They F-d Up After Their Offensive Tweet About Mexicans

Earlier this month, Mexican Formula One racer Sergio Pérez dropped his sponsor, Hawkers, after they tweeted a message that he, and many others, found offensive…

The tweet, which was sent out in the wake of the Presidential Election, was not well received by their Mexican audience.

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CREDIT: HAWKERS MX / TWITTER

In English, the tweet translates to: “Mexicans, put on these sunglasses so people don’t notice your puffy eyes while they build the wall tomorrow.” Hawkers quickly deleted the tweet, and has been in apology mode since, releasing several tweets acknowledging their mistake. Customers were still not impressed.

This week, however, Hawkers has gone all-in on their remorse, pledging to donate $500,000 pesos – or $24,000 USD – to a children’s charity on behalf of Sergio “Checo” Pérez.

CREDIT: PUBLIMETROMX / TWITTER

Hawkers also released the statement through Mexican newspaper El Universal, extending a heartfelt acknowledgment of what they did wrong, and a pledge to never let it happen again. In their words:

Dear Sergio, sometimes we have accidents. You, more than anybody else, knows this. Although we don’t expect this accident to be forgotten, we will do everything possible to make sure that it doesn’t happen again.

And:

We will continue to be with you, with the people of Mexico and with all those who oppose discrimination and racism in the world.

Hawkers named the charity the Dear Sergio x Hawkers Foundation, dedicated to defending human rights and helping at-risk children.

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CREDIT: CARLA HR / INSTAGRAM

The press release was signed by Hawkers’ CEO Alex Moreno and its co-founder, David Moreno. As part of their pledge, the company will donate the same amount of money every year.

And social media has responded to Hawkers’ display of humility and respect.

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CREDIT: LIZSTAR333 / TWITTER
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CREDIT: EIFITO / TWITTER
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CREDIT: AIBO40 / TWITTER

As of today, “Checo” Pérez has not made a statement regarding Hawkers’ efforts to mend fences.

CREDIT: SCHECOPEREZ / INSTAGRAM

After Hawkers’ tweet incident, Pérez was quick to respond, saying, “I will never allow anyone to make fun of my country.” He promptly dropped the sponsor, leaving them with thousand of unsold custom glasses. Even with Hawkers’ attempts at apologies, the Formula One racer hasn’t released a statement via Twitter. Whether or not he chooses to forgive them remains to be seen, but it’s nice to see something good come out of this.


READ: This Tweet Was Meant To Be Funny, But Mexico Isn’t In A Laughing Mood These Days

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Mexicans And Americans Are Blowing Up The Internet With #TrumpsComingChallenge

#mitúWORLD

Mexicans And Americans Are Blowing Up The Internet With #TrumpsComingChallenge

@realdDonaldTrump / Twitter / @Erickkcruzv / Twitter

Social media is blowing up right now with a new challenge: #TrumpsComingChallenge. You can probably already guess what it’s about.

#TrumpsComingChallenge is sweeping high school classrooms across the country.

https://twitter.com/Erickkcruzv/status/797294978569531392


It is basically the new #MannequinChallenge.

The rules are simple. Yell, “Trump’s coming!” then run like hell.


TBH, we all know we’d run in real life.

The challenge is rather new with videos popping up on Twitter and Instagram this week.

https://twitter.com/rudygarzareyna/status/797126503226114048


It’s like a less controlled fire-drill.


Hopefully, we won’t need to turn the drill into a real thing.

Even the little ones know what’s up.

https://www.instagram.com/p/BM75QCPBs-n/


Run, girl! Run!

This clever Latino seems to already have a plan for the real thing.

https://www.instagram.com/p/BMnH00rjuYH/


Not the green card! ???

Seriously, this challenge is quickly becoming America’s next favorite past time.


#DEAD

https://twitter.com/armanibankss/status/796759016001126400

It’s already making its way to Mexican colleges.

https://www.instagram.com/p/BM9uos4jaUg/


¡Viva México!


READ: Undocumented Immigrants Are Sending A Clear Message To Donald Trump That They’re Here To Stay

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