After Seeing Hat Prices, This Mexican Milliner Wanted To Make Them Affordable
You might not know Gladys Tamez… but you’ve definitely seen her hats. The Mexican-born, L.A.-based hat designer has fitted the heads of several big names in the entertainment industry.
Gladys Tamez is the milliner (hat maker) to the stars.
You’ve seen her hats on Jennifer Lopez…
… Alicia Keys…
… Kylie Jenner…
… Kate Del Castillo…
…and, most famously, Lady Gaga.
Proud to announce @ladygaga on the Cover of her new album JOANNE in her custom "Marianne" hat. Thank you @vmagazine for the write up. And thank you @ladygaga for all your inspiration. You have true talent.available on the site (link in bio??) http://vmagazine.com/article/lady-gaga-joanne-release-date/?utm_source=Facebook&utm_medium=Social+ #GladysTamezMillinery #LadyGaga #Bespoke #FashionIconsCollection
“Gaga told me she loves pink,” Tamez told PeopleStyle. “I brought several samples, several designs and we agreed to have one, and then two and then more and more.”
Like, Lady Gaga might be obsessed with Tamez’s hats.
The L.A.-based fashion powerhouse is a proud Mexicana.
Tamez was born and raised in Reynosa, Tamaulipas, Mexico and her home country still holds a very special place in her heart.
“I grew up in and around the ‘fiesta brava’ in Mexico, and that pageantry, drama and regalia had a huge influence on me,” Tamez told Divine Living. “I’m very proud to have just started selling my hats at the boutique LOL Tulum and for all the recognition I’ve gotten in Mexico. Mexico is magic, tragic and yet full of hope and positivity. My homeland and its diverse cultures continue to inspire and inform my designs.”
Tamez has incorporated her love of mysticism in one of her most successful collections: Zodiac.
"Zodiac Collection" This Collection was inspired by the Zodiac. The 12 Zodiac symbols are derived from the suns travels through the constellations. Each hats design is derived by the characteristics represented by each Zodiac and how astrological and cosmological complexity is matched only by the inner life of sentient life on earth. The 12 designs are symbols of our primal nature and the universal desires of health, fortune and love. The Zodiac speaks to all our loves, hopes, dreams as well as our flaws, quirks and habits both good and bad. With the Zodiac all of us are drawn to and fro like tides by the power of the universe and the inescapable physics of this life on earth. #TheZodiacCollection #GladysTamezMillinery We will be displaying the 12 signs over the next 12 days. There will be 1 winner who follows all 12 days that will win their sign or a sign for a friend at the end. Stay tuned!
“I’m a mystic; I believe in signs. For two years I’ve been thinking about how to incorporate the zodiac sign in a collection,” Tamez told Racked LA about her Zodiac collection. “Each hat features the lines of a different zodiac sign. I used the zodiac colors, too, but styles also come in black. The collection is doing very well. I’m so happy about that.”
For Tamez, a hat is more than just the latest must-have accessory, it is a physical manifestation of one’s inner being.
“A hat can say everything,” Tamez told Los Angeles Magazine. “A hat can say if you’re fun, if you’re risky, if you are mysterious. If you have questions about someone, their hat will tell you [the answers].”
But the person wearing the hat also has the power to transform how the hat is perceived.
“I also love to see how people transform and represent a hat,” Tamez told Los Angeles Magazine. “Sometimes, when I create a hat I have a vision of how it should look on a person, but then someone will wear it and transform the hat so beautifully, in ways I wouldn’t have thought of.”
But, most importantly, Tamez wanted to make a hat line that people afford which is evident in her pricing.
“After seeing Saint Laurent’s extra-wide brim hat going for $1,400, we wanted to create an iconic collection at a price point that people could afford,” Tamez, who has hats available for less that $300, told Racked LA. “Of course, some of our hats do go up to $3,000, but you’re paying for quality.”
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