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It seems like every new product rollout, Apple gets stingier and stingier with what they include with each purchase. And while Brazil has recently been in the headlines for controversial news, this time, they have the public opinion on their side. Standing up for consumers, Brazil is fining Apple for alleged “false advertising”.
On Friday, a consumer watchdog agency announced that Brazil is fining Apple for $2 million. The reason? Not including a charger with the iPhone 12.
According to Procon, the São Paulo-based consumer protection agency, Apple’s decision not to include a charger with the iPhone 12 amounts to “false advertising”. Procon also accused Apple of selling “defective products”, creating unfair contracts for consumers, and failing to repair products that are still under warranty.
Per Brazilian media, Procon contacted Apple last year to ask them why they were now excluding chargers and earbuds. However, the company “never offered a convincing explanation” to the Brazilian agency.
“Apple needs to understand that in Brazil there are solid laws and institutions for consumer protection,” said Procon executive Fernando Capez, explaining why Brazil is fining Apple. “It needs to respect these laws and these institutions.”
In October of 2020, Apple announced that it would no longer include chargers or earbuds in their iPhone boxes. The company cited “environmental concerns”.
But savvy consumers couldn’t help but be skeptical of Apple’s explanation. Some people thought that Apple’s “environmental decision” was simply a pretense. In reality, they thought it might be a gimmick to take more money from customers under the pretense of environmentalism.
For one, we fail to see how including chargers and earbuds in an iPhone package would help the environment. Wouldn’t individual boxes for each product simply contribute to more waste? We digress….
In general, consumers across the globe can’t help but…agree with Procon.
Anyone who is an Apple devotee (read: prisoner) knows that you can end up feeling trapped as a customer. You become roped into an endless cycle of buying products that seem to be diminishing in quality every year. Not only that, but every year, the iPhone becomes more expensive while customers get less bang for their buck.
But at some point, you feel like you have to buy Apple products. Because of how Apple designs their products, all of the technology you own (laptops, tablets, chargers, etc.) only works with Apple products.
Starting to buy a different brand would be akin to throwing away hundreds (if not thousands) of dollars you’ve already invested in Apple tech. To be an Apple customer is to be stuck in a vicious cycle.
Hopefully, other governments will follow suit. After all, big tech has been taking advantage of consumers for too long.
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