Take a fun and magical ride with a young girl as she is pulled to the world of the dead to learn what Día de los Muertos is all about. This vibrant and fast-paced animated short, created by students at the Ringling College of Art & Design, shows you some of the customs and the importance of the Mexican holiday.
Forget Halloween. Each year more and more brands are tapping into the Mexican celebration of the dead, Día de Los Muertos, to target Latinos with their calavera-inspired designs. The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones, and each year it’s gaining more and more traction in the U.S.
Celebrated in the U.S. from Oct. 31 to Nov. 2, the holiday tradition calls for the creation of altars to deceased loved ones, decorated with photos, meaningful objects, and their favorite foods said to attract their souls. Petals of bright yellow-orange cempasúchil flowers are used to guide them from the cemetery, according to tradition. This year Nike took up the opportunity to celebrate, with a brand new collection dropping later this month, inspired by “traditional Mexican skeleton graphics.” This isn’t the first time the brand celebrates the Mexican holiday though, a few years back the Swoosh brand released another pair of Cortez’s to pay tribute to the dead on Día de Muertos.
This latest ‘Día de Muertos’ collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.
credit Twitter @Solecollector
This latest assortment will include the Air Force 1 Low, the Cortez, and the Air Max 95 which are all getting dressed up for the occasion. Each pair will reference the holiday ever-so-slightly with traditional Mexican skeleton graphics featured throughout the design on the upper parts of the shoe as well as on the insoles.
The Cortez turns black and orange for Day of The Dead
Credit Twitter @sneaker_arian
The Cortez, is a Nike style Mexican-Americans love to wear, and the sports company picked the iconic design to be part of the Day of the Dead collection. It’s not the first time the Swoosh gets the Mexican-inspired treatment though. As we mentioned earlier, back in 2015 a ‘Day of The Dead’ Nike Cortez was released in honor of the holiday, and the design was a lot more thematic than this year’s minimalist iteration.
Featuring a ‘papel picado’-inspired design on the inside, the stitching of the iconic Swoosh on the upper side of the shoe as well as on the soles, turns bright orange, reminiscent of cempasúchil and candle-lit ofrendas. The shoe is dressed in a nylon and suede floral print and has distinct embroidery on the heel.
The Day of The Dead Air Force 1s Glow in The Dark With Papel Picado-Inspired designs.
credit Twitter @unrtd
The iconic performance shoes were re-imagined to celebrate the Mexican holiday in the most subtle way. The classic silhouette has an all-white upper body, contrasted by piping in yellow, green, blue, pink and black, and also sports a black heel tab and stitching across the midsole. The best part though is that once the shoe’s in the dark, it reveals a glow-in-the-dark skull papel picado-inspired pattern that is fully reflective throughout the entire upper. It’s to die for!
The Nike Air Max 95 was reimagined for the occasion in muted colors and subtle touches of huichol-style graphics.
credit Twitter @RyoRyo719
Joining the AF1s and the Cortez, the Nike Air Max 95 will also be a part of the 2019 Day of The Dead Collection. The festive colorway of the Air Max 95 takes on a white mesh upper with the signature layered side panels taking on a textured/crackled leather appearance. The leather side panels are emblazoned with muted ‘Huichol’ or papel picado-inspired graphics to go along with the Mexican theme. The limited-edition shoe also features black leather mudguards, black Swoosh branding, speckled laces, and a black midsole that adds to the look, along with teal detailing on the skull graphic insoles, papel picado-style tongue branding, and translucent outsole.
There are 57 million Hispanics in the U.S. only, and they represent 18% of the country’s spending power— no wonder brands like Nike want to tap into Latino traditions.
credit Twitter @thesolesupplier
Over the past few years, companies and retailers have made it easier to get into the spirit of the holiday, offering themed apparel, home decor and containers in which to tote goodies. With 57 million Hispanics in the U.S. alone, this demographic represents almost 18 percent of the country’s population and significant spending power, according to Nielsen. In fact, the data analytics company expects its buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. And that dollar strength isn’t lost on retailers.
‘Dia De Los Muertos’ celebrations run from November 1st through November 2, and the Nike Air Force 1 will drop at retailers like Sneakersnstuff and nike.com on October 15. Priced at $100 USD, the festive sneakers are the ultimate day-to-day shoe to add to your rotation. The rest of this latest Nike Día de Muertos collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.
We’re beyond thrilled that our favorite holiday is right around the corner, and we’re not talking about Halloween, but Día de los Muertos. We’re starting to plan our altars and decorate the house with papel picado. Aside from decorating and watching “Coco”for the billionth time, we wish there was more we could do to commemorate this Mexican tradition. Now there is, but before you get excited about the possibility of honoring the dead in a very new way, check out the details first and you may be too scared (or too broke) to participate.
A travel company is offering a 9-day trip to celebrate Día de los Muertos in Mexico.
Flashback, a “Boutique group adventures for solo travelers in their 30s and 40s,” just launched a vacation package that has various stops throughout Mexico and is specially themed to honor Día de los Muertos.
The package offers, “a unique take on ancient traditions, the Día de los Muertos (as it’s called in Spanish) sees Mexicans gather to pay respects to the deceased. But there’s nothing somber about this occasion. What follows is a vibrant chaos of color, calaveras, and marigolds; beautifully-decorated altars and intricately-painted faces; music, dancing and a celebration of life. With only one departure running a year, this is your chance to experience Mexico on a truly special occasion, alongside all the classic cultural experiences.”
The trip entails a stop in Mexico City and partaking in La Catrina parade.
Thousands of people gather in Mexico City dressed in the best Día de los Muertos costumes including many who go as La Catrina. On Day 2, the group (you and your new travel buddies) will go to the Zocalo Square in Mexico City to view the many ofrendas (altars).
“Your guide will talk you through the traditions surrounding this sacred practice, with the chance to taste pan de muerto – a sweet bread recipe made especially for this occasion – and traditional Mexican chocolate,” Flashback states. “You’ll have the option to channel La Catrina and have your face painted in the traditional calavera style.”
On Day 3, the tour will include a boat ride to la Isla de las Muñecas, the Island of the Dolls.
Hold up. Now, we do love Día de los Muertos, but la Isla de las Muñecas is scary AF. “Shrouded in local folklore, the island is widely believed to be haunted by the ghost of a drowned girl. True to its name, you’ll find a plethora of creepy dolls hanging from the trees of this deserted island, some without heads or limbs. Your guide will talk you through the sad backstory of the island, before taking you back to the city center for an afternoon at leisure.” We’re not sure how much leisure we’ll be feeling after this spooky boat ride.
The rest of the trip includes stops in Puebla, Oaxaca, hiking the Sierra Norte mountains and swimming in la Hierve el Agua.
The tour includes visiting la Calle de los Dulces (the Street of Sweets) in Oaxaca, “where you’ll find rows of stores selling traditional Mexican treats. Dinner tonight will be enjoyed at a traditional restaurant, with dishes served in Poblano pottery,” and also experience how Oaxacans celebrate this historic holiday. One of the coolest parts of the Oxacacan stop is that the tour includes a visit to San Miguel Pantheon cemetery.
This whole trip will cost you $3309, and that does not include airfare.
That hefty price tag includes accommodation, equipment gear, a local guide, transportation, food that is on the tour, and airport pickup. There’s also limited space for 14 travelers, which does give way to an intimate experience.
Is this something that sounds interesting to you? If so, you should probably book ASAP because we’re sure people (with money to burn) will want to explore an authentic experience to Día de los Muertos in Mexico. The trip begins on Oct. 26 and ends on Nov. 3.
If you can’t afford this trip, we have a better suggestion. Book a cheap flight to Mexico City, and stay an inexpensive AirBnB. You can also take very reasonable bus rides to Oaxaca and Puebla because honestly, it shouldn’t be that pricey to visit Mexico. But, as we said, if you have money to burn and want to take in Day of the Dead in an Instagramable way with other likeminded travels, then this trip is definitely for you. Either way, enjoy Día de los Muertos!