Whether it’s birthdays or Fridays, tequila is the perfect drink for all occasions.
So it should come as no surprise that a drink as well-liked as is quickly becoming one of China’s most favorite liquors, and in fact their rapid consumption of the booze is on pace to rival that of the U.S. by 2020. This comes after China’s recent relaxation of its import laws involving tequila. This turn of events came as an act of diplomacy between the Chinese President Xi Jinping and Mexican President Enrique Pena Nieto. These days, tequila is pretty much everywhere in China, but before the deal was signed by both presidents, tequila was hard to find.
Because of the high levels of methanol in Tequila, the drink wasn’t able to get past China’s custom’s laws. While small amounts were available in the country, it was only available to a privileged few, and it probably wasn’t even real tequila?. Officially, authentic tequila can only be manufactured in the small region of Mexico named, oddly enough, Tequila. Thanks to efforts of the presidents, people in China can now drink the stuff whenever the urge hits them. While China might one day become the biggest consumer of tequila, I’ll be doing my part to keep the U.S. in that race for first place.
A women-led company has made Satryna a new premium tequila inspired by Día de Muertos. The brand which boasts a 60-year-old family recipe passed down three generations have made the tequila with The Day of the Dead in mind. Using luxurious and premium ingredients, Satryna is only available in small batches and will cost you a pretty penny.
Owner Nitzan Marrun, an heir to the legendary Tequilera Newton and Maestra Tequilera Mireida Cortes from Tequilera Newton have joined forces to launch Satryna Blanco, a triple distilled version and Satryna Cristalino, an Añejo Claro versio.
During Día de Muertos, a Mexican celebration of remembering and honoring the dead, it is not uncommon to use a bottle or shot of tequila as an ofrenda. Enter: Satryna.
A tequila inspired by the owner’s Mexican heritage.
The handcrafted glass bottle makes an intricate display of Mexican iconography. The focal image is a modern mockup of La Catrina. Mostcommonly depicted as a female skeleton in European style clothing to symbolize she is ashamed of her indigenous ancestry. La Catrina is an icon of Día de Muertos thanks to Jose Guadalupe’s Posada’s original satirical illustration in the early 1900s.
“[Día de Muertos]is not only a very powerful and mystic celebration that brings together all Mexicans, but also great care is taken with every aspect of the celebration to honor our ancestors,” Marrun told Forbes. “Likewise my Satryna tequila is mystic, powerful and great care has been taken into every aspect in order to honor my ancestors and their legacy.”
Each bottle is handcrafted and etched with ancient Aztec sketching, the metal topper is a sugar school, but more than that Marrun believes is a key part of Día de Muertos celebrations.
“Tequila is part of the ofrenda,” says Marrun. “It’s an offering to the dead, which is an essential part of this day’s celebration…It is a way of honoring our family and friends who have past away with the food and drinks that they liked the most when they were alive. When we set an offering for my ancestors, we always place our favorite drink, Satryna tequila.”
A 60-year-old family secret finally comes to light in Satryna.
A descendant of the Newton family Tequilera, Marrun says she spent years honing her craft and learning the family’s traditional methods. It took time but she was able to convince her family to release the 60-year-old family recipe that has been tweaked with Marrun’s learnings.
“Growing up in Mexico, Nitzan developed a passion for tequila and spent considerable time honing the craft and dreamt one day her tequila would be admired and sold all over the world,” the company website reads. “After many years of convincing her family, they have now decided to release this legendary tequila so that true aficionados around the world can savor this special gift of Mexico.”
The process of making Satryna is pretty intense.
Satryna is made from 100 percent blue weber agave curated from the “Tequila Valley of Mexico” in Jalisco. The agave is derived from the rich volcanic soil in the area and grown for eight to 12 years. When it is perfect, the agave liquid is extracted, then fermented and distilled three times. Lastly, it’s aged in oak barrels from California and Cognac.
“The semi-arid and semi-humid soil in the rich agricultural lands of the Trans-Mexican Volcanic Belt is ideal for the harvest of our sweet agave plants. Each hand-selected and harvested is ripened to perfection only after being nurtured for eight to 12 long years,” according to the website.
Satryna claims their Maestro Tequilero utilizes a tequila making process that is centuries old combined with a modern distillation process to ensure purity and smoothness.
Each bottle of the spirit is numbered and signed by Carlos Newton, one of Tequilera Newton founder Enrique Newton’s descendants. Satryna Blanco pricing starts at $90 and Satryna Cristalino starts at $169. It is quite the investment but the laborious process and the owner’s attention to detail explain the costly price tag. Moreover, the stunning bottle, with it’s intricate and historical artwork, wouldn’t make a bad centerpiece a once the contents are gone.
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Summer 2019 is officially the summer carbonation took over the hearts and minds of the adult beverage industry. Natty Light, PBR, Four Loko, the internet favorite, White Claw, and practically any alcohol company with a pulse who can make and bottle boozy seltzer jumped on a train that continues to bubble out of control.
The next phase of the sparkling beverage boom: sparkling tequila.
LA-based Pure Azul just announced that it will be rolling out Azulana sparkling tequila this week in California, producing the first and only beverage on the market made with 100% blue agave tequila and sparkling soda.
Crafted in Jalisco, Mexico, it comes canned in three flavors: Original (tequila-flavored sparkling soda), Lime, and Pineapple Rosemary. Azulana sparkling tequila will be released in 12-oz. cans, containing 4.3% ABV with 145 calories.
In other words, the legit perfect drink for summer. You just may want to break out some sal y limón to fully enjoy it.
The three flavors are each unique and, not gonna lie, sound straight up tasty.
According to the company’s website, the “Original” flavor goes down smooth with a “lightly sweet” and “slightly tart” taste.
The “Pineapple Rosemary,” meanwhile, boasts a fruity, herbal flavor somewhat reminiscent of flowers, while the “Lime” option is zesty and tropical.
Sparkling tequila is the latest in a total takeover of the alcoholic beverage industry by sparkly, bubbly bebidas.
Clearly, Azulana looks to capitalize on two glaring beverage industry trends: the proliferation of sparkling hard seltzer and the continued success of tequila, which Azulana notes “continues to thrive.” In 2017, for example, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council.
In a press release, Katie Pittman, Head of Sales and Marketing at Pure Azul notes, “Our goal is to help others understand that tequila isn’t just enjoyed during a wild night out – with Azulana, it can truly be enjoyed during all occasions – anywhere, anytime.”
It’s also good timing — tequila sales are up, up, up, across the US.
It may not seem like it to those of us who regularly order the Patron or Cuervo when having a party, but it’s true. Tequila sales are booming in the US. In 2017, for example, tequila sales were up 8.5% from the year before.
So if there was ever a time to enter the tequila business, it would be now. Make them coins.
The grand unveiling was August 22nd at the Rose Bowl in Pasadena, Calif.
And, of course, it made its debut at a Rolling Stones concert. Because I guess tequila and Stones go together like…sal y limón?
But don’t worry if you didn’t make it to that concert. You won’t have to wait long. The sparking tequila beverage will be available at Bristol Farms supermarkets in Southern California from August 28th before expanding to other markets and regions from then.
While some seem to at least be open to the idea…
I mean, it all really depends on your feelings toward sparkling drinks to begin with. If you’re already a fan, then sparkling tequila isn’t too much of a stretch.
Mexicans are openly skeptical.
But let’s note, many on Latino Twitter basically said they were simultaneously fascinated and disgusted by the idea of sparkling tequila.
And a few people pointed out that summer is nearly over.
But if you have sparking tequila at your house…is summer ever really over?
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