Everyone knows Chicago’s deep dish game is on point. But Gino’s East, one of the originators of the Windy City cuisine, is looking to improve on perfection by bringing Mexican flavors into the mix.
A photo posted by Jorge (@jorgeriquez) on
CREDIT: JORGE RIQUEZ / INSTAGRAM
In 2015, Gino’s East opened a location in Mexico City, where they began incorporating traditional Mexican ingredients, like roasted poblano peppers and chorizo, into their menu.
A photo posted by César Fajardo (@cesarfajardo) on
CREDIT: CESAR FAJARDO / INSTAGRAM
Their gamble was a success. Within the first year, the Mexico City location was making a profit.
Taking a cue from the success of their Mexico City location, Gino’s East in Chicago began playing with their own menu. Their shop in Pilsen, a predominantly Latino neighborhood, features Mexican inspired pizzas.
CREDIT: GINO’S EAST
The ingredients are solid, but the prices look a little, how do you say, “gentrified.” Also, note that these Mexican-style pizzas are listed as “specialty” pizzas.
While adding ingredients like Oaxacan cheese, al pastor, cactus and carnitas, the deep dish pizza sounds amazing in theory, the execution is what really matters.
A photo posted by Gino's East (@ginoseast) on
CREDIT: GINO’S EAST / INSTAGRAM
Chicago has one of the largest populations of Latinos in the U.S., and Gino’s is located in Pilsen, a predominantly Mexican neighborhood. Gino’s is really going to have to step up their game to compete with the local fare.
CREDIT: escaparate! Tv / YOUTUBE
So far, Yelpers haven’t shied away from praising the company’s attempt at fusion.
CREDIT: JOSH G / YELP
CREDIT: LAUREN M.
CREDIT: GLENN B / YELP
However, it’s Yelp, so there’s also those who are less than enthused with their dining experience.
CREDIT: MARIA Z. / YELP
It’s cool to see companies incorporating Mexican food into their menus, but I can’t help but feel a little cynical about the growing acceptance from the mainstream. AHEM.
It’s no secret that Latinos bring a lot of money to the economy, and when a company starts offering up items that border on pandering, it feels like we’re being viewed as dollar signs rather than people…
Oh, pizza. I can’t stay mad at you.
If you’re in the Chicago area, check out the pizza at Gino’s and let us know your thoughts.