#mitúWORLD

How Does Someone become a Musical Superstar without Singing? Ask Beto Sierra

Beto Sierra doesn’t sing, but he’s super popular in regional Mexican music. How did he do it without a hit single or a viral music video? Señores y senoras, let us introduce you to the social media phenomenon that is Beto Sierra.

He has more than 1,000,000+ followers on social media.

Photo Credit: Beto Sierra / Facebook

He’s from Los Mochis, Sinaloa.

https://instagram.com/p/1PPJZijnoL/

So what skyrocketed this law student into Internet stardom?

https://instagram.com/p/ybLIJ1jnoi/

Beto’s social media gives fans an inside look of the scene.

https://instagram.com/p/zgUQgZjnsN/

And it helps when you have some pretty famous compadres.

https://instagram.com/p/0JyqQQDnir/

His friendships with regional Mexican music icons, like Gerardo Ortiz, have boosted his popularity.

So the stars give him exclusive access to content for his YouTube channel.

https://instagram.com/p/0q0YWtDnuN/

Even with his newfound fame, he still values the important things in life. Like family…

https://instagram.com/p/zwCIxPDnih/

And a good meal.

https://instagram.com/p/ztIwdujnsT/

He keeps it real and relatable on Instagram.

https://instagram.com/p/0_1gXNDnpJ/

So you can’t help but share posts like this:

https://instagram.com/p/zMBvVtDnrd/

He gets up close and personal on Twitter.

But that’s okay because he’s not bad to look at.

https://instagram.com/p/06tOC8jnr0

Try to look away from those eyes…

https://instagram.com/p/04NtEODnnZ/

What’s next for Beto?

https://instagram.com/p/0MpZp8jnjy/