How Does Someone become a Musical Superstar without Singing? Ask Beto Sierra
Beto Sierra doesn’t sing, but he’s super popular in regional Mexican music. How did he do it without a hit single or a viral music video? Señores y senoras, let us introduce you to the social media phenomenon that is Beto Sierra.
He has more than 1,000,000+ followers on social media.
Photo Credit: Beto Sierra / Facebook
He’s from Los Mochis, Sinaloa.
https://instagram.com/p/1PPJZijnoL/
Photo Credit: @betosierraoficial
Sierra, who is 24 years old, attended law school in Mexico. Yep, he was closer to becoming a licenciado than a musician.
So what skyrocketed this law student into Internet stardom?
https://instagram.com/p/ybLIJ1jnoi/
Photo Credit: @betosierraoficial
In a nutshell, Beto is the compadre we all wish we had.
Beto’s social media gives fans an inside look of the scene.
https://instagram.com/p/zgUQgZjnsN/
Photo Credit: @betosierraoficial
https://instagram.com/p/yVfATPjnok
Photo Credit: @betosierraoficial
If you follow his feeds, you’ll feel like you’re hangin’ with stars on the regular.
READ: How to Turn Instagram Success into Real Money
And it helps when you have some pretty famous compadres.
https://instagram.com/p/0JyqQQDnir/
Photo Credit: @betosierraoficial
He’s made cameos in more than 25 music videos.
His friendships with regional Mexican music icons, like Gerardo Ortiz, have boosted his popularity.
Whats ap men👊😁😁😂💪🇮🇹! eL ToRon GeraRdo Ortiz pic.twitter.com/kXgta41mRF
— Beto Sierra (@BetoSierra_) February 18, 2014
Con El KOMANDER AUU.. RT pic.twitter.com/cMAD4sSx
— Beto Sierra (@BetoSierra_) July 7, 2012
So the stars give him exclusive access to content for his YouTube channel.
https://instagram.com/p/0q0YWtDnuN/
Photo Credit: @betosierraoficial
Even with his newfound fame, he still values the important things in life. Like family…
https://instagram.com/p/zwCIxPDnih/
Photo Credit: @betosierraoficial
READ: Being Latino on Instagram vs. Real Life
And a good meal.
https://instagram.com/p/ztIwdujnsT/
Photo Credit: @betosierraoficial
He keeps it real and relatable on Instagram.
https://instagram.com/p/0_1gXNDnpJ/
Photo Credit: @betosierraoficial
So you can’t help but share posts like this:
https://instagram.com/p/zMBvVtDnrd/
Photo Credit: @betosierraoficial
He gets up close and personal on Twitter.
Hola Guapuras De Muchachas 😍, Y Chavalones!! Saludos ✌️ pic.twitter.com/b8Cg3gSisY
— Beto Sierra (@BetoSierra_) October 15, 2014
Hola Guapuras De Muchachas 😍, Y Chavalones!! Saludos ✌️ pic.twitter.com/b8Cg3gSisY
— Beto Sierra (@BetoSierra_) October 15, 2014
But that’s okay because he’s not bad to look at.
https://instagram.com/p/06tOC8jnr0
Photo Credit: @betosierraoficial
Try to look away from those eyes…
https://instagram.com/p/04NtEODnnZ/
Photo Credit: @betosierraoficial
READ: Hillary Clinton’s Instagram Game is Weak…So Far
What’s next for Beto?
https://instagram.com/p/0MpZp8jnjy/
Photo Credit: @betosierraoficial
He plans on reaching five million followers on his social media accounts. Can he do it? Don’t doubt it.
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