Beto Sierra doesn’t sing, but he’s super popular in regional Mexican music. How did he do it without a hit single or a viral music video? Señores y senoras, let us introduce you to the social media phenomenon that is Beto Sierra.
He has more than 1,000,000+ followers on social media.
Photo Credit: Beto Sierra / Facebook
He’s from Los Mochis, Sinaloa.
En el Cerro De La Memoria… ??! #LosMochis #BetoSierra
A photo posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
Sierra, who is 24 years old, attended law school in Mexico. Yep, he was closer to becoming a licenciado than a musician.
So what skyrocketed this law student into Internet stardom?
"La vida es corta, sonríele a quien llora, ignora al que critique y sé feliz con quien te importa".
A photo posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
In a nutshell, Beto is the compadre we all wish we had.
Beto’s social media gives fans an inside look of the scene.
A photo posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
A photo posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
If you follow his feeds, you’ll feel like you’re hangin’ with stars on the regular.
READ: How to Turn Instagram Success into Real Money
And it helps when you have some pretty famous compadres.
Auuuu @enigmanorteno ya están listos los chavalones ???????!!
A photo posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
He’s made cameos in more than 25 music videos.
His friendships with regional Mexican music icons, like Gerardo Ortiz, have boosted his popularity.
Whats ap men???????! eL ToRon GeraRdo Ortiz pic.twitter.com/kXgta41mRF
— Beto Sierra (@BetoSierra_) February 18, 2014
Con El KOMANDER AUU.. RT pic.twitter.com/cMAD4sSx
— Beto Sierra (@BetoSierra_) July 7, 2012
So the stars give him exclusive access to content for his YouTube channel.
A video posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
Even with his newfound fame, he still values the important things in life. Like family…
Photo Credit: @betosierraoficial
READ: Being Latino on Instagram vs. Real Life
And a good meal.
A photo posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
He keeps it real and relatable on Instagram.
Con mi abuela ❤️la que me cuido toda mi niñez ??!
A photo posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
So you can’t help but share posts like this:
Photo Credit: @betosierraoficial
He gets up close and personal on Twitter.
Hola Guapuras De Muchachas ?, Y Chavalones!! Saludos ✌️ pic.twitter.com/b8Cg3gSisY
— Beto Sierra (@BetoSierra_) October 15, 2014
But that’s okay because he’s not bad to look at.
Se Viene Semana Santa?☀️?! Que hay Que Hacer ? ??!
A photo posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
Try to look away from those eyes…
Photo Credit: @betosierraoficial
READ: Hillary Clinton’s Instagram Game is Weak…So Far
What’s next for Beto?
A photo posted by Beto Sierra (@betosierraoficial) on
Photo Credit: @betosierraoficial
He plans on reaching five million followers on his social media accounts. Can he do it? Don’t doubt it.
