How Does Someone become a Musical Superstar without Singing? Ask Beto Sierra

Beto Sierra doesn’t sing, but he’s super popular in regional Mexican music. How did he do it without a hit single or a viral music video? Señores y senoras, let us introduce you to the social media phenomenon that is Beto Sierra.

He has more than 1,000,000+ followers on social media.

Photo Credit: Beto Sierra / Facebook

He’s from Los Mochis, Sinaloa.

En el Cerro De La Memoria… ??! #LosMochis #BetoSierra

A photo posted by Beto Sierra (@betosierraoficial) on

Sierra, who is 24 years old, attended law school in Mexico. Yep, he was closer to becoming a licenciado than a musician.

So what skyrocketed this law student into Internet stardom?

"La vida es corta, sonríele a quien llora, ignora al que critique y sé feliz con quien te importa".

A photo posted by Beto Sierra (@betosierraoficial) on

In a nutshell, Beto is the compadre we all wish we had.

Beto’s social media gives fans an inside look of the scene.

Felicidades Toron por su 1er video ? @joss_favela #megustavertearrepentida #Proximamente @miguereyesmr @alexgarzaarpa

A photo posted by Beto Sierra (@betosierraoficial) on

If you follow his feeds, you’ll feel like you’re hangin’ with stars on the regular.

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And it helps when you have some pretty famous compadres.

Auuuu @enigmanorteno ya están listos los chavalones ???????!!

A photo posted by Beto Sierra (@betosierraoficial) on

He’s made cameos in more than 25 music videos.

His friendships with regional Mexican music icons, like Gerardo Ortiz, have boosted his popularity.

So the stars give him exclusive access to content for his YouTube channel.

VIDEO ESTRENO: @contrastesierreno – El Oficio ?! En mi canal… Entras directv y sin escalas en mi perfil ✔️

A video posted by Beto Sierra (@betosierraoficial) on

Even with his newfound fame, he still values the important things in life. Like family…

Les Comparto Esta Foto De Mi Sobrina ?❤️!!!

A photo posted by Beto Sierra (@betosierraoficial) on

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And a good meal.

He keeps it real and relatable on Instagram.

Con mi abuela ❤️la que me cuido toda mi niñez ??!

A photo posted by Beto Sierra (@betosierraoficial) on

So you can’t help but share posts like this:

Auuu así nomas ALV ????!!!

A photo posted by Beto Sierra (@betosierraoficial) on

He gets up close and personal on Twitter.

But that’s okay because he’s not bad to look at.

Se Viene Semana Santa?☀️?! Que hay Que Hacer ? ??!

A photo posted by Beto Sierra (@betosierraoficial) on

Try to look away from those eyes…

Bien Mamalon ??! Jaja ?

A photo posted by Beto Sierra (@betosierraoficial) on

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What’s next for Beto?

He plans on reaching five million followers on his social media accounts. Can he do it? Don’t doubt it.

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