After months of delays and waiting, Disney has announced that Mulan fans will no longer have to wait for a major theatrical release to see the live-action version of the animated classic. On Tuesday the Walt Disney Company revealed that the film will no longer seek a major theatrical release and that the blockbuster’s debut will take place on the subscription streaming service, Disney+.
To see the movie, customers will need to pay an additional $29.99 on top of the cost of the monthly subscription for Disney+
“In order to meet the needs of consumers during this unpredictable period, we thought it was important to find alternative ways to bring this exceptional family-friendly film to them in a timely manner,” Disney CEO Bob Chapek explained in a statement according to Variety. “We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters.”
The company has said that it plans to release Mulan in theaters in areas where Disney+ is not available to audiences.
According to Variety, “The decision to put Mulan on premium video-on-demand further emphasizes the studio’s increased reliance on Disney Plus at a time when most of their business — from theme parks and cruises to movie theaters and retail stores — have been crippled by the pandemic. Research, Chapek says, suggests that bringing a high-profile release like Mulan to homes “will act as a fairly large stimulus to sign up for Disney Plus.”
Mulan had been originally scheduled for a theatrical debut on March 27 and was meant to be Disney’s biggest theatrical release for the year.
Disney shelled out a $200 million budget and in early March the studio set up a lavish red carpet premiere at the Dolby Theater in Los Angeles. Days later, the COVID-19 pandemic forced Disney to postpone the movie’s release. The movie’s debut was then pushed back several times before Disney announced last week that they would indefinitely remove it from the release calendar. Fortunately, they’ve changed their mind and Mulan will debut on the streamer’s new platform on September 4, 2020.
Disney’s latest version of Mulan stars actress Yifei Liu as the titular character based on the legend of a female Chinese warrior who disguises herself and takes her father’s place as a soldier.
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