It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Combining Miami vibes with Balmain’s parisian heritage, the #BALMAINxMALUMA limited-edition collection is available now on https://t.co/rMzlnxhJlq pic.twitter.com/uru24SqTKl

— Balmain (@Balmain) April 12, 2021

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

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A post shared by OLIVIER R. (@olivier_rousteing)

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

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Grooming habits should be a matter of personal choice, but thanks to generations of the patriarchy telling women how they should look, what they should wear, and how they should take care of their bodies, that isn’t always the case. Thankfully, more and more brave women are embracing their natural beauty and that includes their own body hair.

Lourdes Leon showing off her natural arm pit hair is the normalization of body hair we all need.

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A post shared by Madonna (@madonna)

Whether it’s on the red carpet or in a photo with her mom, Madonna, Lourdes Leon has a relationship with her body hair we can all admire. For instance, he two posed for a rare selfie on April 10, and Leon’s natural look moved us another step closer to normalizing visible body hair.

The sweet image is captioned: “Like Pieces of your Heart Walking around outside of you #lola.”

‘Lola’ is the nickname of Madonna’s eldest child, whom she shares with Cuban personal trainer-actor Carlos Leon.

The fashion icon’s post has received more than 440,000 ‘likes’ with many fans praising her daughter’s decision to embrace her natural body hair – with comments including “two beautiful, strong women” and “beautiful mother with her gorgeous daughter.”

Leon has never been shy about embracing her natural beauty.

Lourdes Leon's Latest Fashion Campaign Is Visual Proof That Body Hair Is Nothing to Be Ashamed Of https://t.co/um6vOAawT6 pic.twitter.com/DCuBZXmVGS

— Teen Vogue (@TeenVogue) May 22, 2018

Her mother has pushed beauty boundaries for decades, so it makes sense the 24-year-old model would choose to do the same. In November 2018, Lourdes generated headlines when she showed off her unshaved armpits and legs on the red carpet at the CFDA/Vogue Fashion Fund Gala, just weeks after she turned heads for the same reason on the catwalk at New York Fashion Week.

Earlier this year, in February, she also showed off a glimpse of armpit hair in a new fashion campaign for Marc Jacobs. 

It seems that Lourdes may even have been inspired by her famous mom when it comes to ditching the razor. Speaking to Harper’s Bazaar in 2010, the singer said: “Going to high school, I saw how popular girls had to behave to get the boys. I knew I couldn’t fit into that.

“So I decided to do the opposite. I refused to wear makeup, to have a hairstyle. I refused to shave. I had hairy armpits.”

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