There are 50,000 Latinos in the state of Iowa and Joe Henry is getting in touch with every single one of them. He’s leading the effort to organize the Latino community into a voting block for the Iowa caucus.
“It is important the Latino community participate in the presidential caucuses,” the robocall says. “If we don’t participate in the Iowa caucuses, then everyone else gets to decide for us what issues are important and which candidates will address those issues.”
Henry is a real estate agent, a political activist and a board member of League of United Latin American Citizens (LULAC). These robocalls are his answer to get the Latino community get involved in the caucus.
Now, if you sense a bit of guilt-tripping in the robocall, that’s because there is. “There’s a little bit of guilt instilled into that,” Henry says. “Many of us have that Catholic upbringing — guilt definitely works in many Latino families to get people engaged in the process.”
If this guilt trip works, 10,000 to 20,000 Latinos — who are mostly under the age of 35 — will vote. And if that happen’s, it’s speculated that this will make Bernie Sanders the most popular democratic candidate in Iowa.
“We have young people coming of age every year now, turning 18, getting registered to vote,” he says. “We are reaching a significant point in time where we have enough registered voters where we can participate in the caucuses in a significant way. Never before have we been able to do this.”
So if all goes as planned, Latinos in Iowa might make history.
Read more about Latinos and the Iowa caucus at Mother Jones here.