It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards

Eminem’s new album has been getting a lot of backlash —granted, there’s no surprise there. But there’s one song in particular that has Ariana Grande fans fuming. It looks like the real Slim Shady referenced the 2017 bombing that took place during an Ariana Grande concert in one of his songs, and Arianators are not having it. 

Eminem’s new album, which dropped Friday, includes the track “Unaccommodating.”

The song contains the lyrics: “But I’m contemplating yelling ‘bombs away’ on the game/Like I’m outside of an Ariana Grande concert waiting.” Fans are steaming mad over the lyrics, which they say, make light of the Manchester Arena bombing. The 2017 terror attack killed 23 people, and happened during one of the “thank u, next” singer’s concerts.

To make things worse, the song samples an explosion sound effect, which many are calling disrespectful.

The 47-year-old raps the line against a backdrop of an explosion sound effect, and Twitter users were quick to express their disapproval. “Eminem really mocked the Manchester bombing on his new album? Does he not realize that kids and teenagers lost their lives that night?,” wrote one user. 

Others think he should stop making music altogether…

Real talk, Eminem is such a piece of trash for making a punchline out of the 22 people who died in the Manchester attack,” one person wrote on Twitter. 

The BBC reports that Manchester Mayor Andy Burnham is among those who are unhappy with Eminem’s lyrics.

In a statement, the mayor further explained: “This is unnecessarily hurtful and deeply disrespectful to the families and all those affected.”

Figen Murray, whose son Martyn Hett died in the attack, also voiced her disapproval.

“Feels like he is piggybacking on the fame of Ariana Grande and Justin Bieber and says distasteful things about other celebrities,” she wrote on Twitter after being informed of the two songs on Friday, “Not clever. Totally pointless. And before all Eminem fans pounce on me, I am not interested and will not engage.”

Murray has campaigned for the introduction of Martyn’s Law, which would require venues to introduce more stringent security checks. She later deleted the tweet after receiving backlash.

“Unaccommodating” is a song off of Eminem’s new album, Music To Be Murdered by. 

Fans of the rapper have taken to social media to defend him, with some pointing out that the entirety of his album is actually about gun violence and mental health. Others reminded Eminem’s critics that the rapper helped raise money at the time of the Manchester attack in order to support the victims and their families.

Eminem previously pledged his support to victims of the bombing in 2017.

The rapper urged fans to donate money to families who had been affected.

This is not the first time the 47-year-old has referenced the attack in song.

In a 2018 freestyle, he rapped about a brainwashed suicide bomber “seeing Ariana Grande sing her last song of the evening/And as the audience from the damn concert is leaving/Detonates the device strapped to his abdominal region.”

In a contrast to the Manchester Arena lyric, the album’s lead single, Darkness, advocates tighter gun control laws in the US.

The song and video reference the 2017 Route 91 Harvest music festival shooting in Las Vegas, in which 58 people died, with Eminem playing the role of an isolated, mentally-disturbed character who plots a murderous rampage to gain notoriety. The video ends with a montage of news reports from recent mass shootings, captioned: “When will it end? When enough people care.”

Eminem then urges fans to register to vote in the upcoming US elections, writing: “Make your voice heard and help change gun laws in America”.

The video also links to a website with information and links to various anti-gun violence organisations including Everytown For Gun Safety, March For Our Lives and Sandy Hook Promise. It’s not the first time the rapper has addressed the issue. Performing at last year’s iHeartRadio music awards, he delivered a verse attacking the National Rifle Association’s hold over politicians, rapping: “They love their guns more than our children.”