YAAAS! Lipstick Selfies As Radical Self-Love For People Of Color

It’s Sunday afternoon and I’m scrolling through my Instagram feed, seeing all these black and brown lipstick-wearing-chingonas. About seven pics in, I realize that they are all coming from one person: Yesika Salgado.

This is Yesika, a Latina poet and activist.

you slay baby, for yourself.

A photo posted by Yesika Salgado (@yesikastarr) on

She recently featured some of our black and brown hermanas wearing their favorite lipsticks. And with  great purpose.

Self love Saturday: Chingonas share their lipstick My baby @mala_munoz wearing anything by Colourpop

A photo posted by Yesika Salgado (@yesikastarr) on

 

“I focus a lot of my activism around visibility,” she said. “As a fat Latina. I never felt represented in media.”

Self love Saturday: Chingonas share their lipstick @_simonemaria_ wearing Who's Zooming Who by Too Faced melted Matte

A photo posted by Yesika Salgado (@yesikastarr) on

So she flooded her IG — and subsequently her followers’ — with beautiful faces of people of color, wearing bold lipstick shades. 

Self love Saturday: Chingonas share their lipstick My wife's wife @fatoomy00 wearing Firecracker by Mary Kay

A photo posted by Yesika Salgado (@yesikastarr) on

This feed is an act of self-love, but also a countercultural response to a cosmetic industry that doesn’t see us and does not cater to our varied skin tones.

Self love Saturday: Chingonas share their lipstick My beloved @pmbartley in Echo by Kat Von D (that hair ??)

A photo posted by Yesika Salgado (@yesikastarr) on

The project is empowering for anyone who’s seen beautiful shades of lipstick without being able to know how they’d look on those of us with brown and black skin tones.

Self love Saturday: Chingonxs share their lipstick @trentitoburrito wearing Play Date in NYX High Voltage Lipstick

A photo posted by Yesika Salgado (@yesikastarr) on

Seeing someone who looks like me wearing a lipstick that I now know would look equally magical with my skin tone: That’s the point!

Self love Saturday: Chingonas share their lipstick I just can't get over how beautiful @raquelreichard is.

A photo posted by Yesika Salgado (@yesikastarr) on

This is necessary work, especially in light of the violence, discrimination, and important activism happening around us.

 

So go ahead: Stop, smile, and look at all these black and brown hermanxs looking fab in so many varied shades of self-affirmation (and lipsticks)!


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