We’ve seen our fair share of weird brand collabs in the past, but this is truly one we didn’t see coming.
On Thursday, Chipotle and e.l.f. Cosmetics announced that they were teaming up for a collaboration.
Both makeup-lovers and Chipotle-lovers can have fun with the team-up. According to the press release, e.l.f will be selling Chipotle-themed makeup and Chipotle will be selling makeup-themed food. Confused? Keep reading.
On March 9th, e.l.f. cosmetics is launching their e.l.f. x Chipotle makeup collection, a range of products that includes a Chipotle-themed eyeshadow palette, a tinted lip-gloss, an avocado-shaped beauty sponge, and a makeup bag that looks exactly like Chipotle’s famous to-go bags.
The eyeshadow palette is made up of 12 shades, each of which are named after one of Chipotle’s signature ingredients. For example, the leaf-green shade is called “Lettuce”, the buttery gold shade is called “Corn Salsa”…you get the picture. The “Make It Hot” lip gloss is a sheer, hot-pink shade that is formulated with Vitamin E and coconut oil.
And as an added bonus, when you purchase the Chipotle eyeshadow palette, you’ll be emailed a voucher for free Chipotle chips and guac.
But makeup isn’t the only aspect of the promotion. Chipotle, too, will be offering a limited-time option. The fast-casual restaurant will be selling an entrée called “Eyes. Chips. Face. Bowl.” And in honor of e.l.f. Cosmetics’ vegan and cruelty free products, the menu item will be vegan.
The bowl will consist of white rice, pinto beans, hot salsa, corn salsa, guac, lettuce, and a side of chips. But it won’t be available forever! You’ll only be able to find it in the “Featured” section of Chipotle’s website or app from March 10 through March 17.
If you’re surprised by this collab, you’re not the only one. After all, “Mexican food” isn’t the first thing that comes to mind when you think of makeup.
But e.l.f. and Chipotle seem to think that they’re a match made in heaven. After all, this is the second time the two popular brands have joined forces.
“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” said Chipotle’s VP of digital marketing, Tressie Lieberman.
And e.l.f.’s CMO was equally effusive. “There is nothing tastier or prettier than the combination of burritos and makeup!” said Kory Marchisotto, in a statement. “We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
e.l.f.s Chipotle collection launches on March 9th, and the line’s prices range from $8 to $18. Get notified on the launch by going over to e.l.f.’s site. Head to Chipotle’s app or website after March 10th to order their exclusive “Eyes. Chips. Face. Bowl.” entrée.
We’re in the final weeks of 2019, the decade is coming to an end and many things that used to, don’t make sense anymore. Like Kanye West’s concert being covered from start to finish by the Christian Broadcasting Network —of all networks. If someone had told us at the beginning of the decade that this would be happening, we’d definitely brushed it off. Not only is wildly talented musician’s Christian conversion a surprise, for a lot of attendees to his Sunday Service concert in Baton Rouge last week the food served was more than a disappointing surprise.
Kanye knows how to maintain the world guessing, re-emerging with amazing music.
Each of Kanye’s albums has a distinct personality —a mirror pointed toward all the rumors and tabloids and scrutiny. Everything he does is an event; no other artist uses their platform more effectively. From his early days of throwing out confrontational vibes on “Late Registration,” to that incident at the VMAs with Taylor Swift, to disappearing into Hawaii and returning with “My Beautiful Dark Twisted Fantasy,” to the guerilla marketing of “Yeezus” and Paul McCartney collaborations and the sloppy but one-of-a-kind release of “The Life of Pablo,” he’s maintained an awesome cult of personality throughout his career.
Now thousands of die-hard fans are choosing to follow Jesus Christ as a result of Kanye West’s new outreach concerts called “Sunday Service.”
Kanye stunned the world with his new album called “Jesus is King,” saying his life is now devoted to sharing the message of God’s love and salvation. The hip-hop icon took his ‘Sunday Service’ on the road, making an appearance at the Bethany Church in Baton Rouge, Louisiana, to perform songs from his latest release, Jesus is King.
Reportedly, Kanye West won’t be profiting from the Baton Rouge event.
According to The Blast, West wasn’t paid for the concert and he had nothing to do with the food. However, the catering provided to attendees for $55 riled up a few attendees and sparked outrage and hilarious reactions on the internet.
Patrons paid $55.00 for the ‘Brunchella’ event which accompanied the Sunday Service event.
Like it happens in all of Kanye’s recent Sunday gatherings, fans attend to praise the born-again rapper and the performances of both himself and his accompanying gospel choir. Many guests are not happy with the price of attending and food provided at the event held at Baton Rouge.
One attendee’s post about the questionable, Fyre Fest-esque food went viral.
One attendee posted a picture of what she’d been served—a pair of pancakes, two sad strips of bacon, and a sausage patty on a styrofoam plate—and said she wanted a refund. “Can y’all cover a story on this because I want my coins back,” concert attendee Kimberly Kinchen asked, tagging a local news station. “This is the wonderful & COLD brunch BUFFET we are being served.”
The shade over the “food” kept rolling in as more and more people learned about it.
Credit: @Shun662 / Twitter Louisiana is one of the most wonderful states in the U.S. for food. The Cajun food culture in the southern state is one of the most celebrated and loved food in the country. How did they not plan better food for the event?
Some social media users called out the attendees for falling for the scam.
Not saying the attendees are to blame, but it is almost like no one learned from the Fure Fest fiasco.
The church allegedly holds a yearly ‘Brunchella’ to raise funds, but they denied the claim.
A source close to the situation reported to The Blast, that Bethany Church in Baton Rouge holds an annual event called “Brunchella” each year to raise money. Kanye and his Sunday Service did perform at the event at 8 p.m. that night. The church, however, denies it is an annual event and claims the church was simply used as venue for the event. The food was provided by a promoter for ‘Brunchella.’
Once a Twitter post showing the measly breakfast hit social media, it gained viral status real quick.
The internet was quick to make connections to the infamous Fyre Festival and its famous promise of “gourmet celebrity chef meals” that turned out to be the viral and awful-looking cheese sandwiches. “What’s going on at Fyre Fest South aka #Brunchella?” one fan wrote.
In a press release, the event coordinator clarified that the brunch was provided for ticket holders before Kanye’s performance.
“On Friday, November 1, Lauryn’s Fine Catering provided brunch to Baton Rouge Sunday Service to attendees. Sunday service has no affiliation with the ‘Brunchella’ catering service. Attendees were to be provided with a hot brunch while waiting on Kanye West to perform. The catering company did not provide adequate food for ONE attendee and a social media post went viral,” they said. The press release continued, “Kanye West and the Sunday Service collective has no responsibility for any food complaints reported and should be disassociated with such claims.” As one person pointed out on Twitter, “Kayne not responsible for this.. The promoter is who put the brunch together..”
The catering service addressed the controversy on Facebook.
In a Facebook post, Lauryn’s Fine Catering addressed the controversy, saying that the event’s organizers were the ones who set that $55 brunch price and that they weren’t even asked to participate in the 2,000-person VIP event until “28 hours” before it took place. “While we typically do not fulfill large, full-service orders with less than a month’s notice, we chose to assist the organizers whom we believed to be affiliated with Kanye’s team at an incredibly reduced rate,” the caterer wrote. “Our company additionally provided staffing, tables, and linens at little or no cost.”
For what it’s worth, that “Duck Dynasty” chick had a great time.
“Straight up night of praise and worship with joy, humility, thankfulness, bold faith and power,” wrote Korie Robertson, the wife of Willie Robertson of Duck Dynasty, on Instagram. “His name was lifted high in this place. Yes, God, more of this.” Nothing makes sense this year, we tell you, but next time, maybe better breakfast, God?