Latinos just might be THE most fashionable population on the planet. Brands love our style so much, they’re literally copying it and selling it to hipsters for double triple, sometimes four times the price. Here’s TOMS’ attempt at banking off our huaraches.
If you’re in the market for some new huaraches, TOMS hopes you will give theirs a chance.
Whats Up with toms selling huaraches for 129 like no mames i went to the swapmeet nd got some for 25 de piel y todo pic.twitter.com/Os1Z5YvCoA
— lety. (@paisalety) July 1, 2015
Credit: @paisalety / Twitter
Seriously, TOMS, the company who started with slip-on shoes has now gone further than their little wedges experiment.
But before you rush out to buy these, take a moment to consider that their huaraches will set you back more than $100.
Credit: @rubyma325 / Instagram
Anywhere between $89 and $150 to be exact.
And that makes us feel a certain way…
I didn't know TOMS sells huaraches for 129.00 ????? I have feels about this
— Laura Luna (@laura_luna) February 23, 2016
Credit: @laura_luna / Twitter
And the online shade was…
https://twitter.com/fb_vz/status/713035405579268096
Credit: @fb_vz / Twitter
Too. Real! ?
Why tf is TOMS selling huaraches for $150 when I could go to Tijuana and get a pair for $25?
— matt (@eees_matt) November 3, 2015
Credit: @eees_matt / Twitter
Because paying $120 for huaraches when you’re Latino is such a joke.
Jajaja mis amigos creen que cuando dicen "ir vestido Mexicano" es llevar sus huaraches "toms" que ?
— Salatiel (@UnicornSalatiel) September 15, 2015
Credit: @UnicornSalatiel / Twitter
But street fashion vigilantes have already started documenting the TOMS huaraches/hipster epidemic spreading.
Credit: @marsrios / Instagram
Nothing says, “I love and understand Mexico” like wearing huaraches with your school khakis. Amiright?
Thanks to these shoes, people are now being forced to chose a side: #TeamToms or #TeamJuans.
These are straight up huaraches lmao RT "@LatinoKidProbs: I have TOMS… pic.twitter.com/xhmWmgGr"
— Brianna Estrada (@BriiannaBananna) December 12, 2012
Credit: So Mexican / @BriiannaBananna / Twitter
So, are you #TeamToms or #TeamJuans?
READ: French Fashion Designer Gets Called Out for Copying Indigenous Oaxacan Clothing Design
