Lily Martinez comes from a family of artists and social media masters. But at 68K followers, she is anything BUT your basic Instagram blogger.
Everything this supermom of 4 touches turns to art. From her breakfasts…
To her kids’ lavish parties…
To her costumes…
The costume parade is just getting started over at thebeautifulcircus.com 🎪! Check out our latest costume idea for this Halloween season: Romantic Clown 💖 Not all clowns have to be scary! Link to all the deets on my bio! p/c 📸 @mucio323 #romanticClown #clownmakeup #lilylovescostumes #clowningaround w/@selibeliloves 👧🏻 #selinlily
mitú caught up with Lily to talk about where she gets her inspiration from and how her entire family is so damn creative. Here’s what she told us…
“My brother is a fine artist, my sister is a designer, and I do a little bit of everything,” she told mitú. “I think my parents are not so much artistic, but very supportive. They were always encouraging us to do what makes us happy.”
“My dad is a tailor, he works in Beverly Hills, so he always has a really good sense of style and he always knew what was trending. And then my mom, she has a little thrift shop so she’s always been into fashion. She knew about brands and what looked good. So in that sense I think it’s been in our family, just to take pride in how you look, how you’re wearing your clothes and expressing yourself.”
Like most of her family, she’s gotten quite good at expressing herself through her clothes and costumes. But as many of us will be able to relate, her family learned how to find creative ways to be resourceful out of necessity.
“We couldn’t afford costumes so it was out of necessity,” she told mitú. “My mom would make them and my dad is a tailor so some of the parts of the costumes he would make. So organically it just grew into a passion.” This passion later proved to be something she’d carry.
Lily’s creative passion took her from intern to creative director for Mattel. You know, that company that probably made 90% of the toys you played with when you were little. #BossLady
“That is such an awesome job and such a unique position to be in and I was so proud to be there because there aren’t many Latinas in that type of position. I really loved it and I got to do so many things and had so many great opportunities working at Mattel, like travel the world and be really influenced by so many cultures,” she told mitú.
But she was ready to join her husband, a stay-at-home dad, and work on her blog to be able to spend more time with her family.
“We definitely had a modern family. He was a stay-at-home dad and I was working full time at Mattel. But my dream was always, aside from having a career and all that, my ultimate dream, my goal… I wanted to be a mother,” she told mitú. “I wanted to have kids and I wanted to be the one to raise them.”
“So it got to the point where I had climbed up the ladder at Mattel to be creative director and it was just so demanding and it just kept being more demanding. I’m a very creative person and being at Mattel I was only focused on toys and in that brand and I really wanted to explore personal growth. I believed in the brand and in the power that it has on kids and their imagination. But I felt like I wanted to influence my kids one on one.”
With this newfound free time, she unleashed her imagination and started going all out with her costumes.
“Once I started working at Mattel I learned a lot: how to come up with a toy, different techniques, glittering, glueing,” she told mitú. “You come across all of these materials you didn’t know that you could do so then I would apply that to some of my costumes. And it just got a little bit crazy. Everybody would wait for me at the office like, ‘What is Lily going to wear?’” Same, Lily, same.
So what’s her favorite costume of all time? This little beauty…
Same, Lily, same.
“I think it’s the flower one. I didn’t think I was going to be able to pull it off, like how am I going to get that freaking flower around my face?” She told mitú. So how did she even get into the car with it? “I didn’t. I had to take off the headpiece, I didn’t fit in there. And then I put it on once I got out of the car. But that was my ultimate favorite. I really felt transformed.”
But her creativity doesn’t stop at costumes. Lily’s ready to take over the world with her own designs.
“I just keep growing. At some point, I would like to have some apparel, some of my artwork for sale. When I do it I want to do it right,” she told mitú. Lily, we’re ready to take three of everything.
Aren’t you obsessed? Share the story of this creative boss lady with your friends by clicking the share button below!