Latinos will do anything to start the year off right, including sweeping away bad energy with a broom and eating 12 grapes at the stroke of midnight. Your date might think it’s a little weird, but who cares — you wouldn’t want to let a little thing like kissing get in the way of a lucky year?!
Family is very important to the Latinidad. It isn’t just our immediate blood connections that hold powerful meaning to us, it’s also our family that has become close to us through shared experiences. Besides friends and found family, our primas can definitely be put into this group. Whether they’re related by blood or just by proximity, our primas mean so much to us. Our co-conspiritors, our best friends and the women who will always have our backs, the bond we have with our primas makes us stronger. It’s worth celebrating that.
We asked our FIERCE readers to tell us what their primas mean to them and what we got was a comments section full of a whole lot of love and heart emojis. Combined with some of our favorite internet posts, these comments remind us just how precious that bond with our primas our. This is sure to make you want to send a text to the family group chat to tell your primas how much you love them.
1. Primas equal sisterhood
Instagram / @coisasdemaaria
“In Mexico we call primas Primas-Hermanas (sister-cousin) to the ones who’s parents are siblings with our parents . In a sense an extension of sisterhood. We grew up closer than most.” — @killacarm
2. That one person who will always have your back.
Instagram / @luz_altamirano_18
“My primas were my sisters growing up and still are. We may not see each other every day or see eye to eye on everything but we have each others’ backs. ❤️” — @its__peaches
3. The one you can always vent to.
Instagram / @carlamariacarreiro
“Our at home therapy session. I miss those.” — @lizvaldillez
4. Primas eventually become tias.
Instagram / @priscila_henriique
“I’m an only child…not by choice. My parents were hit by a drunk driver while my mom was pregnant with my brother. My parents were saved but had complications. Like you, I am so blessed to have many cousins and Tias who added me to the pack of kids. Now as a mom myself ( 2 children) we still reach out to one another. My primas have kids in college and they are at out place all the time.Im officially mom when mom is miles away. I know they would they too would be there for my kids! The love and support continue. ❤️❤️” — @ryonmichelle
5. Your prosperity is their prosperity.
Twitter / @mayasouhaid
“My prima always helped me get jobs when I needed money to get stuff for my daughter. ❤️❤️❤️ ” — @nerdalous.13
6. They’re there for the good times and the bad.
Instagram / @babyqueilane
“Some of my cousins have been my best friends for sure! They were ride or die!” — @pryz
7. Your personal secret keeper.
Instagram / @stedejesus
“Over the years it was like having that one sis you can confide in.” — @la.dayysii
8. The ultimate Squad Goals.
Twitter / @Jufroees
Before Squad goals was a thing, our first clique was our primas. They’re always be live-long members of the crew.
9. Our permanent dance partner.
Instagram / @latinaapproved
It’s not a party without our primas. Whether it’s a quince or just a family BBQ, the party doesn’t start until we are reunited with these girls.
10. The only one who can joke with us like this.
Instagram / @wearemitu
Coming from anyone else, these would be fighting words but our primas know us that way so it’s all good.
Ultimately, our primas are everything to us.
Instagram / @biancafoliveiral
“My prima is my fuckin’ everything. Mi hermana, my best friend, my advisor, my shoulder to cry on…TODO.” — @oriettareadmai
Even then, a new study by the USC Annenberg Inclusion Initiative that was published this week, shows that Latinx representation in film is significantly lagging.
There’s something inherently wrong when the Latinx community, who represents 18% of the total U.S. population and 24% of frequent moviegoers, is nearly shut out from the big screen.
In partnership with the National Association of Latino Independent Producers (NALIP) and Wise Entertainment, USC’s Annenberg Inclusion Initiative released the report, titled Latinos in Film: Erasure on Screen & Behind the Camera Across 1,200 Popular Movies. The report looked at the 1,200 top titles at the box office from 2007 to 2018 as well as about 47,268 Spanish speaking or named characters.
One of the report’s biggest findings, however, was that within that time frame, only two Latina lead roles were played by an actor over 45. Both were the multi-hyphenate Jennifer Lopez, and with her upcoming role in Hustlers, she’ll be breaking her own record.
The study found that in the 12 year research period, 4.5% of all speaking or named characters were Latino, but only 3% were leads or co-leads. More findings included that in the films that were studied, 4% had a Latino director and most of those filmmakers (71% to be exact) were from outside of the U.S. And that’s not the shocking part. Out of 1,335 directors, only one of those was a Latina woman. Among producers, only 3% were Latino.
Latinx filmmakers, creators, and actors took to Twitter to express their frustrations over the findings of the study.
One Day At A Time co-showrunner Gloria Calderón Kellett called upon Hollywood to increase the inclusion of the Latinx community by “demanding a 20% increase in representation both in front and behind the camera.”
A Twitter user replied to the One Day at A Time co-showrunner and shared how joyous she feels when she sees Latinx folks credited in the acting and also production roles.
The Twitter user also added that we need more stories from more than one Latinx point of view as well and that “casting needs to diversify as well, since we come in all shades, hair textures, etc.”
Actor, producer, and director Eva Longoria also took to her Instagram to comment on the story, she said: “Only 1 Latina directed a top film over 12 years & 1,200 movies. Studios, why are you erasing Latinas?”
In her caption, she also noted that Latinas are leading as grassroots organizations in many different fields but even then, Hollywood fails to notice their talent and potential.
Latinx Actress Dani Fernandez brought up another important point that we fail to outwardly discuss and that’s agents and acting coaches allegedly telling white actors to change their last name to a Latinx sounding one.
Twitter user Benita Robledo replied to Fernandez’s tweet and recalled a time when someone she knew told her they’d been thinking of changing their name because being “Latina is so so big rn.”
Film critic Alonso Duralde further drove the point home about Latinx people playing a huge part of the moviegoing demo, yet still continued to be overlooked by Hollywood.
“But studios insist on leaving this particular money on the table,” he added.
Superstore actor America Ferrera also took to Instagram to express her thoughts on the study and its findings.
“It’s easier to accept the mistreatment and dehumanization of Latinx people when they are invisible in our culture,” Ferrera wrote in her caption. Like Longoria, Ferrera demand that Hollywood take responsibility for the “stories you reinforce & perpetuate.”
We hope this report shakes things up and causes Hollywood to really look closely at how it not only portrays but also casts Latinx actors, directors, and producers in the future.