Robert Unanue, the CEO of beloved Latino brand Goya Foods, is receiving relentless backlash after praising President Trump. #BoycottGoya is trending after Unanue’s comments praising President Trump for being the leader we are blessed to have.

Goya Foods CEO Robert Unanue wants you to know that you’re “blessed’ to have President Donald Trump as our leader.

BOYCOTT GOYA FOODS!

We're all truly blessed to have a leader like President Trump”
-Robert Unanue CEO @GoyaFoods

U do realize Latinos buy your products? The same people Trump has routinely shit on!

BOYCOTT @GoyaFoods #LatinosUnidos#KidVicious🇵🇷

pic.twitter.com/AOutDyv7uo

— kirk acevedo (@kirkacevedo) July 10, 2020

“We’re all truly blessed at the same time to have a leader like President Trump who is a builder,” Unanue, a Spanish-American, said at the event. “That’s what my grandfather did. He came to this country to grow and prosper. And so we have an incredible builder and we pray. We pray for our leadership, our president, and we pray for our country. That we will continue to prosper and to grow.”

People are way more than shook by the baffling comments and his refusal to apologize.

No apology from @GoyaFoods will be sufficient to erase today’s comments.

If GOYA cares about the Hispanic/Latinx community (AND REALLY WANTS TO APOLOGIZE) then they better start by sending food to asylum seekers at the border and feed EVERY SINGLE immigrant Trump has detained.

— Juan Escalante (@JuanSaaa) July 9, 2020

Goya Foods is one of the most beloved brands by Latino households. President Trump has put migrant children from Latin America in caged in detention centers. President Trump started his campaign in 2015 calling Mexican immigrants rapists and murderers.

“So, you’re allowed to talk good or to praise one president, but you’re not allowed to aid in economic and educational prosperity? And you make a positive comment and all of a sudden, it is not acceptable,” Unanue told Fox News.

Social media was flooded by people who just don’t understand what the CEO of Goya was even thinking.

.@GoyaFoods has been a staple of so many Latino households for generations.

Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU

— Julián Castro (@JulianCastro) July 9, 2020

Julián Castro, a former candidate for president, was not shy to call out the CEO. President Trump has not been a friend to the Latino community when it comes to legislation and rhetoric.

People are offering recipes and alternatives to avoid having to use Goya products.

Get yourself friends like these: this tweet wasn’t up for TWO MINUTES when my friend hit me up with the recipe. (Their note: “the ginger is controversial, but worth it”)

(For accessibility:
4 Salt, 1 paprika, 1 cumin, 1 celery powder, 2 garlic powder, .5 ginger , 1 chili powder) pic.twitter.com/5WFe9sL5jE

— Alexandria Ocasio-Cortez (@AOC) July 10, 2020

#GoyaAlternatives is filled with recipe after recipe and business after business to help you get over Goya. The boycott is getting a lot of attention on social media and people are getting excited to make their own adobo and sofrito.

Now, don’t go and just throw away your Goya products.

Please don’t throw away food. Many hungry people in our country. Donate unwanted @GoyaFoods products to a food bank. There are many alternative Latin products in the market. The CEO of Goya has every right to his opinion. Consumers have every right to theirs. It’s called freedom. https://t.co/0HVfHT980o pic.twitter.com/W56fyxfT0T

— Ana Navarro-Cárdenas (@ananavarro) July 10, 2020

There are a lot of ways to make goo duse of the Goya you have at home. If you truly wish to never see the brand again, you can donate the food to food banks or anyone else who will take them. You can also simply choose to use the product until it is done and not buy anymore.

READ: A Latina Broke Down The Ingredients Of Sazón And Apparently It Can Trigger Anxiety And Brain Damage

The Los Angeles food truck Tamales Elena y Antojitos has been serving up authentic Guerrero food for 20 years. Tamales Elena y Antojitos is a staple at E 110th St. & Wilmington Ave. in LA’s Watts neighborhood offering up banana leaf-wrapped tamales. Now, Tamales Elena y Antojitos will become a restaurant.

Tamales Elena y Antojitos is opening up LA’s first Afro-Mexican restaurant.

Tamales Elena Will Open LA’s First Afro-Mexican Restaurant in Bell Gardens. For years, Maria Elena Lorenzo (better known as "Mama") was a street vendor selling her tamales around Watts. On July 15, she'll begin selling her treasured family recipes. https://t.co/UsWhbU5UAj

— Esmeralda Bermudez (@BermudezWrites) June 30, 2020

Not even a pandemic will slow them down. The family behind the famous food truck in Watts will soon be welcoming guests (following COVID-19 guidelines) in Bell Gardens, California. The tamales, pozoles, and array of Afro-Mexican dishes will be served to everyone who has come to adore the Mexican establishment.

The restaurant will add another cuisine to the vast palate that is LA’s food scene.

This is beautiful! Go, Tamales Elena! It's also good to consider you may already know Mexican restaurants influenced by Afro-Mexicans, staffed by Afro-Mexicans, & owned by Afro-Mexicans. Much love to Pepe Delgados (Norman, OK), which is owned by a proud Black man from Marquelia. https://t.co/boRMZEWDTk

— jayson m porter (@RogueChieftan) July 1, 2020

Los Angeles is home to a diverse and inviting list of restaurants representing cultures from around the world. Some of the best Mexican food in the country can be found in Los Angeles and Tamales Elena y Antojitos is adding another level to that representation. Angelenos are celebrating the Afro-Mexican restaurant staffed and owned by Afro-Mexicans.

The restaurant has a special place in people’s lives.

Tamales Elena is so good! Wow, didn't know she was Afro-Mexican. It holds a special place for me because my mom would ask me to pick up a chicken or strawberry tamal on the way to her place in Watts. Will they still operate in Watts?

— Jenise Miller (@jenisepalante) June 30, 2020

The family has been offering up their unique food to residents of Watts for 20 years. In two weeks, Maria Elena Lorenzo will be offering up her family recipes in-store to more people as of July 15. The family has spent years in the food industry and have worked hard to make their mark on LA’s food scene.

Lorenzo’s daughters have been played a big role in getting the restaurant going.

LA's first Afro-Mexican restaurant is opening up on July 15th!

Sitting here wishing I could grab some mole rojo con tamales nejos from Tamales Elena y Antojitos right now.

Support Black Latinx businesses.https://t.co/UTLOyDJcFl

— Voto Latino (@votolatino) July 1, 2020

According to LA Eater, Lorenzo’s daughters have spent years working in various restaurants around Los Angeles. Her daughters, Maria, Heidi, Judepth, Teresa, and Nayeli spent time working front-of-house and back-of-house at restaurants including Rivera, Petty Cash Taqueria, and Guerrilla Tacos. Heidi Irra worked at Mezcalero in downtown Los Angeles. Now, the daughters are bringing their experience to the family business and helping their mother start her restaurant.

Lorenzo, lovingly known as Mama, is clearly going to have a lot of guests are her restaurant.

I've had Mama's street tamales… I can't wait for her first restaurant; "Tamales Elena Will Open LA’s First Afro-Mexican Restaurant in Bell Gardens." https://t.co/nnKvmw3GGG via @EaterLA

— Mekahlo Medina (@MekahloNBCLA) June 30, 2020

Congratulations, Mama! This is one of those stories we love to see. Nothing makes you prouder than watching Latino families come together to chase the American Dream and succeed.

READ: Guelaguetza, One Of LA’s Most Iconic Mexican Restaurants, Is Sharing Some Of Their Recipes On Instagram