Forget Halloween. Each year more and more brands are tapping into the Mexican celebration of the dead, Día de Los Muertos, to target Latinos with their calavera-inspired designs. The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones, and each year it’s gaining more and more traction in the U.S.
Celebrated in the U.S. from Oct. 31 to Nov. 2, the holiday tradition calls for the creation of altars to deceased loved ones, decorated with photos, meaningful objects, and their favorite foods said to attract their souls. Petals of bright yellow-orange cempasúchil flowers are used to guide them from the cemetery, according to tradition. This year Nike took up the opportunity to celebrate, with a brand new collection dropping later this month, inspired by “traditional Mexican skeleton graphics.” This isn’t the first time the brand celebrates the Mexican holiday though, a few years back the Swoosh brand released another pair of Cortez’s to pay tribute to the dead on Día de Muertos.
This latest ‘Día de Muertos’ collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.
credit Twitter @Solecollector
This latest assortment will include the Air Force 1 Low, the Cortez, and the Air Max 95 which are all getting dressed up for the occasion. Each pair will reference the holiday ever-so-slightly with traditional Mexican skeleton graphics featured throughout the design on the upper parts of the shoe as well as on the insoles.
The Cortez turns black and orange for Day of The Dead
Credit Twitter @sneaker_arian
The Cortez, is a Nike style Mexican-Americans love to wear, and the sports company picked the iconic design to be part of the Day of the Dead collection. It’s not the first time the Swoosh gets the Mexican-inspired treatment though. As we mentioned earlier, back in 2015 a ‘Day of The Dead’ Nike Cortez was released in honor of the holiday, and the design was a lot more thematic than this year’s minimalist iteration.
Featuring a ‘papel picado’-inspired design on the inside, the stitching of the iconic Swoosh on the upper side of the shoe as well as on the soles, turns bright orange, reminiscent of cempasúchil and candle-lit ofrendas. The shoe is dressed in a nylon and suede floral print and has distinct embroidery on the heel.
The Day of The Dead Air Force 1s Glow in The Dark With Papel Picado-Inspired designs.
credit Twitter @unrtd
The iconic performance shoes were re-imagined to celebrate the Mexican holiday in the most subtle way. The classic silhouette has an all-white upper body, contrasted by piping in yellow, green, blue, pink and black, and also sports a black heel tab and stitching across the midsole. The best part though is that once the shoe’s in the dark, it reveals a glow-in-the-dark skull papel picado-inspired pattern that is fully reflective throughout the entire upper. It’s to die for!
The Nike Air Max 95 was reimagined for the occasion in muted colors and subtle touches of huichol-style graphics.
credit Twitter @RyoRyo719
Joining the AF1s and the Cortez, the Nike Air Max 95 will also be a part of the 2019 Day of The Dead Collection. The festive colorway of the Air Max 95 takes on a white mesh upper with the signature layered side panels taking on a textured/crackled leather appearance. The leather side panels are emblazoned with muted ‘Huichol’ or papel picado-inspired graphics to go along with the Mexican theme. The limited-edition shoe also features black leather mudguards, black Swoosh branding, speckled laces, and a black midsole that adds to the look, along with teal detailing on the skull graphic insoles, papel picado-style tongue branding, and translucent outsole.
There are 57 million Hispanics in the U.S. only, and they represent 18% of the country’s spending power— no wonder brands like Nike want to tap into Latino traditions.
credit Twitter @thesolesupplier
Over the past few years, companies and retailers have made it easier to get into the spirit of the holiday, offering themed apparel, home decor and containers in which to tote goodies. With 57 million Hispanics in the U.S. alone, this demographic represents almost 18 percent of the country’s population and significant spending power, according to Nielsen. In fact, the data analytics company expects its buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. And that dollar strength isn’t lost on retailers.
‘Dia De Los Muertos’ celebrations run from November 1st through November 2, and the Nike Air Force 1 will drop at retailers like Sneakersnstuff and nike.com on October 15. Priced at $100 USD, the festive sneakers are the ultimate day-to-day shoe to add to your rotation. The rest of this latest Nike Día de Muertos collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.
For the second time in his career, and second year in a row, Colombian reggaeton star, Maluma performed in New York’s Madison Square Garden. The reggaetonero surprised fans at his sold-out show by inviting the diva from the Bronx, Jennifer Lopez to join him on stage.
Jennifer Lopez joined Maluma on stage at his sold-out show, but not for the reasons you’re thinking…
credit Instagram @jlover.__
It feels like it’s J.Lo’s world and we’re all just living in it. 2019 has been Jenny from the Block’s year, and she’s not slowing down anytime soon. The Boricua’s still promoting her hit film Hustlers, which has earned her the best reviews of her career. She crashed Milan Fashion Week last month and broke the internet in her iconic 2000s Versace dress, she’s launching a skin care line soon, and all the while she’s planning a wedding to former baseball player Alex Rodriguez, that will no doubt be epic.
The two latino super stars performed J.Lo and Marc Antony’s classic ballad ‘No Me Ames’
Last week, Lopez hit the ground running right after she threw a lavish engagement party in L.A. with husband to be A-Rod, and took Maluma fans by surprise when she joined the singer on stage at Madison Square Garden to sing her 1999 hit ‘No me ames’—but not for the reasons you might think.
On Friday, October 4, Jennifer Lopez, walked on stage through a hidden trap door to join Maluma for a duet. ‘No me ames’, a 90s classic, was first popularized by J.Lo and ex-husband Marc Anthony. Maluma’s performance was a tad dissappointing to say the least. Social media users described it as “a bad attempt to reach ‘el astro de la salsa’s’ notes. Maluma regrettably stumbled over a few of Anthony’s lines, which Lopez tactfully recovered by singing them herself.
According to HOLA! USA magazine, fans “roared as J.Lo rose up centerstage in a spume of smoke like a Greek goddess.” The 50-year-old singer actress looked breathtaking in her gold-ensemble and bold lip color. While her statueque gown gave us major J.Lo vibes, we should point out that on stage, she was channeling a character named “Kat.” As it turned out, the two Latino music stars used the 25 year old’s sold out concert as an ideal backdrop to film a scene for an upcoming rom-com starring Lopez, Maluma and Owen Wilson.
J.Lo’s upcoming movie ‘Marry Me’ starring herself, also includes Owen Wilson and king of reggaeton, Maluma.
credit Instagram @maluma
The romantic comedy “Marry Me” is the pop star’s latest project of the year. Based on Bobby Crosby’s graphic novel, the film is about a pop star, similar to Lopez herself, who finds out her fiancé is cheating on her with her assistant. After an epic meltdown during a concert at Madison Square Garden, the pop star picks a random math teacher to marry. Owen Wilson is set to play the math teacher that is forced to navigate a new relationship with the popstar. According to a casting announcement by Deadline, Colombian singer and reggaetonero, Maluma, will play Lopez’s cheating fiancé.
The two artists took to social media to share a sneak peek of the first days of filming.
“The art of collaboration…it’s what I love about this business!!! True magic happens when inspiration meets the absence of ego. It’s so much fun when different artists come together and everyone contributes to create something special and true and real for everyone to experience and enjoy!! Issa flow… Here we go!!!,” wrote the Second act actress on Instagram. ‘Chantaje’ singer replied to her post writing, ‘I’m so grateful’.
The singer also shared on Instagram, a short clip of their performance in NYC.
Upon wrapping their theatrical duet, Maluma informed his fans in Spanish that a camera crew had filmed the whole scene for use in the movie — but Lopez would have to re-shoot her extravagant trap door reveal just a few more times. Unmoved by Hollywood magic, the New Yorkers audibly complained — but ultimately complied, and with a lot of applause.
Described as Notting Hill meets The Proposal, ‘Marry Me’ starts as a goof and ends up becoming an exploration of relationships, expectations and destiny. The film’s release date has not been announced yet, but we can’t wait to see how their iconic performance will translate to the big screen!
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