If you’ve ever visited Mexico, you know that copyright laws seem pretty lax. There are all kinds of Pokémon, Disney, and Cartoon Network inspired goods from piñatas to costumes in most mercados. The same can be said for tv ads. Takesabroso, a taquería in Veracruz, México, has jumped on the trend and created a stellar ad for their food using Thanos and his unknown twerking skills. Jorge Lajud produced a commercial for the taquería that artfully mashes up a scene of villain Thor from “Avengers: Endgame” and a montage of tacos and other Mexican food. Like any other art form, you have to see it to appreciate it.
The video has gone viral with over 5.5 million views thanks to it being posted on Twitter.
The commercial starts with a scene we’re all familiar with–the moment Thanos thinks he has all the Infinity Stones and offers a build-up to the moment he wipes out all of mankind. Spoiler: he doesn’t. Thanos says, “Yo soy inevitable,” snaps his fingers, and nothing happens.
Then, instead of the scene cutting to superhero Iron Man, we see Takesabroso owner, Luis Vazquez, dramatically saying, “Yo soy Takesabroso.”
He snaps his fingers and saves the day with a montage of Takesabroso’s menu items. In the bottom left-hand corner, supervillain Thanos seems to be happy with how terribly his plan failed and is twerking up against the lechón on screen.
Yup. Thanos is twerking to cumbia.
Fans are here for it. As video rolls on burritos, tacos, and rotating meat, Thanos just keeps on dancing cumbia in the corner. “It’s the twerking thanos that really tied it all together,” commented one fan.
It’s official. Thanos is now Thaños and is clearly invited to every carne asada.
That little tilde on the “n” goes a very long way in making Thanos a true dancing Latino icon.
Some folks are worried that Takesabroso isn’t going to get away with using Marvel footage.
Personally, we think Thaños is far more appealing than his evil twin, Thanos. Mexicans have basically responded to this tweet with pure laughter. “Marvel lawyers trying to stop a Mexican restaurant from stealing intellectual property? Good luck,” tweets one fan.
This has prompted a whole other thread about different ways folks have seen Mexican restaurants “give precisely zero f***s.”
One person seemingly well versed in copyright infringement tweeted their two cents, “Well it’s not illegal the clip used is not long enough to be considered plagiarism and its transformative enough to be fair use but Disney has sued for less and won lol.”
Disney’s “Avengers: Endgame” was the final installment of the “Avengers” franchise and is the highest-grossing film of all time. The timing of the video is smart given that Disney released “Avengers: Endgame” on Blu-ray and DVD this week.
The rest of Latin America has also chimed in to share ways their countries don’t care about copyright.
“My fave: Harry Potter y el Orden del Taco,” read one reply. Nope, we’re voting for “Harry Potter y el trompo de pastor” for the win.
“In Mexico City, we have a place named “Tacos Goku” or also there’s “Tacos Megaman” the copyright is like a joke for them,” one Mexicano tweeted. Another said he ” remembered a tortilleria called “El Thor-tillero” on León, near the bus station (central camionera).”
This isn’t the first time Takesabroso has ventured into hilarious advertisements…
Takesabroso’s video editor in resident, Jorge Lajud, recast the restaurant owner in a scene from Venom and then had his form be overlayed by a Ricardo Milos dancing. Note the floating images of tacos and burgers floating around him. It’s pretty clear Vazquez is also absolutely delighted by these commercials.
Takesabroso has welcomed the wide response from folks and even dedicated a Facebook post to its fans. “Takesabroso not only seeks to bring flavor to your life, but it also seeks to bring joy to your heart,” Vazquez posted. “This meme is viral, thanks to all.”
The woman responsible for gifting the video to Twitter, which took it viral, is using her platform to promote non-profit RAICES Texas.
The Refugee Aid Project, commonly known as RAICES, is the largest immigration legal services provider in Texas. It’s staffed with 130 attorneys, legal assistants and support staff whose sole job is to offer legal representation to immigrants at risk from America’s current immigration policies. In 2017, they closed 51,000 cases at no cost to the client.
Did you know that August is Romance Awareness Month? We’re guessing that, even if you didn’t, you probably felt it in your gut – and that’s what led you here. To get into the spirit of things, we’ve put together a list of ten latino rom-coms for you to watch through the dying days of summer. Just don’t blame us if you end up on a movie binge, babes.
Jennifer Lopez captures our hearts in this 2002 fairytale-like movie that would put the original Cinderella story to shame. Lopez stars as a hard-working single mom stuck balancing parenting duties with her long hours at a ritzy hotel in, you guessed it, Manhattan. Ralph Fiennes – the guy who is actually Voldemort in the Harry Potter films – plays JLo’s rich, handsome, and effortlessly charming love interest.
2. Doña Herlinda y Su Hijo (Dona Herlinda and Her Son)
Would it be possible to have a list of Latino rom-coms without a movie about a mother overly invested in her child’s love life? Welcome to the kitsch 1985 film, Doña Herlinda y Su Hijo. Dona is determined to see her son give her the grandchild she so desperately wants. The catch? He’s gay. And, not only that – he’s head over heels for a student in Guadalajara. So what happens when Dona arranges a marriage, to a woman, for her son? Guess you’ll just have to watch to find out.
If you haven’t had the pleasure of watching this one before, then don’t be surprised to find out that Will Smith hasn’t even aged since this 2005 banger of a romance. Smith plays Alex “Hitch” Hitchens, who’s basically a dating coach crossed with every sleazy pick up artist you’ve feared swiping right on. His smooth game is disrupted when he meets Eva Mendes’ Sara, a career-driven, sassy Latina. Hijinks ensue as both of them eventually discover the value of a real, connected relationship.
This 2002 black and white film begins with what seems like the start of just another workday for salesgirl Marcia. Of course, it’s anything but. She somehow ends up propositioned by two aggressive, dagger-wielding lesbians – Mao and Lenin. Even though Marcia isn’t interested, she’s abducted by the two, and is spirited away to the Lenin’s estranged aunt’s house. It’s there that Marcia learns that the two women aren’t as tough as they originally seemed.
Loosely based on Jane Austen’s classic novel, Sense and Sensibility, From Prada to Nada revolves around the trials and tribulations of two spoiled sisters left penniless from their father’s sudden death, who are forced to live with their estranged aunt in East Los Angeles. The two girls figure out pretty quickly that they’re going to have to work hard to get their standing back – whether it be by chasing careers, or chasing boys.
This 2003 rom-com, starring Roselyn Sánchez, Sofía Vergara, and Jaci Velasquez, centers around three women who discover that they’ve all been dating the same man. Surprise surprise, they’ve all affectionately nicknamed him “Papi”. The movie twists and turns into not only chasing Papi, but also avoiding the cops and some shady criminals.
7. Elura, Te Daría Mi Vida Pero Lo Estoy Usando (Elvira, I would give you my life but I am using it)
Released in 2014, this film follows 40 year old mother of two, Elvira, in her quest to find her husband, Gustavo. Even though all signs point to the likelihood of Gustavo having an illicit affair, Elvira doesn’t rest until her husband is found.
8. ¿Qué Culpa Tiene el Niño? (Don’t Blame The Kid)
Our fave Karla Souza from How to Get Away With Murder stars as Maru in this Mexican film about a one-night stand that goes awry. After discovering she’s pregnant after a drunken night of fun, Maru decides the only way to move forward is by moving in with the father of her soon-to-be child. Naturally, things ramp up after she decides to move in with a complete stranger – but isn’t that the beauty of a classic rom-com?
Considering this was the first Cuban film to be nominated for an Oscar for the best foreign language film, this 1994 gem begins with hints of a cute gay rom-com, before transforming into something else. The romance in this film is set against the political complexities of the Castro regime.
This 2017 rom-com starts with the protagonist, León, discovering a lost cell phone. Naturally, he decides to call the owner, Ivana. Feeling their mutual attraction, León asks her out on a whim. But, he’s left out an important detail: he’s 4.4 feet tall. From there, Corazón de Leon explores how their mutual attraction could overcome shallow societal expectations.
So which movie are you going to watch first? Or, have you already seen them all? Tell us about it on our Facebook page – you can find it by clicking on the logo at the top of the page.
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