We’ve seen our fair share of weird brand collabs in the past, but this is truly one we didn’t see coming.
On Thursday, Chipotle and e.l.f. Cosmetics announced that they were teaming up for a collaboration.
Both makeup-lovers and Chipotle-lovers can have fun with the team-up. According to the press release, e.l.f will be selling Chipotle-themed makeup and Chipotle will be selling makeup-themed food. Confused? Keep reading.
On March 9th, e.l.f. cosmetics is launching their e.l.f. x Chipotle makeup collection, a range of products that includes a Chipotle-themed eyeshadow palette, a tinted lip-gloss, an avocado-shaped beauty sponge, and a makeup bag that looks exactly like Chipotle’s famous to-go bags.
The eyeshadow palette is made up of 12 shades, each of which are named after one of Chipotle’s signature ingredients. For example, the leaf-green shade is called “Lettuce”, the buttery gold shade is called “Corn Salsa”…you get the picture. The “Make It Hot” lip gloss is a sheer, hot-pink shade that is formulated with Vitamin E and coconut oil.
And as an added bonus, when you purchase the Chipotle eyeshadow palette, you’ll be emailed a voucher for free Chipotle chips and guac.
But makeup isn’t the only aspect of the promotion. Chipotle, too, will be offering a limited-time option. The fast-casual restaurant will be selling an entrée called “Eyes. Chips. Face. Bowl.” And in honor of e.l.f. Cosmetics’ vegan and cruelty free products, the menu item will be vegan.
The bowl will consist of white rice, pinto beans, hot salsa, corn salsa, guac, lettuce, and a side of chips. But it won’t be available forever! You’ll only be able to find it in the “Featured” section of Chipotle’s website or app from March 10 through March 17.
If you’re surprised by this collab, you’re not the only one. After all, “Mexican food” isn’t the first thing that comes to mind when you think of makeup.
But e.l.f. and Chipotle seem to think that they’re a match made in heaven. After all, this is the second time the two popular brands have joined forces.
“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” said Chipotle’s VP of digital marketing, Tressie Lieberman.
And e.l.f.’s CMO was equally effusive. “There is nothing tastier or prettier than the combination of burritos and makeup!” said Kory Marchisotto, in a statement. “We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
e.l.f.s Chipotle collection launches on March 9th, and the line’s prices range from $8 to $18. Get notified on the launch by going over to e.l.f.’s site. Head to Chipotle’s app or website after March 10th to order their exclusive “Eyes. Chips. Face. Bowl.” entrée.
Over nine months have passed since basketball great Kobe Bryant lost his life alongside his daughter Gigi and seven others in a helicopter crash in Calabasas, California.
In the months since his death, fans have paid tribute to the former shooting guard who left behind three other daughters and his wife Vanessa and watched as his family has slowly attempted to pick up the pieces of their lives without them. Since then, they’ve celebrated holidays and their own birthdays. But holidays like Halloween present unique challenges, since they’re so focused on family.
However, leave it to Vanessa Bryant to show us what true resilience looks like. Over the weekend, she and her family celebrated Halloween in the best way possible and we’re living for their joy.
It’s official: they win Halloween!
Although it’s been a turbulent year – to say the least – for the Bryant family, Vanessa once again showed us all just how powerful and resilient she is by putting together an adorable family photoshoot to celebrate Halloween. Even though it’s the first Halloween without Kobe and Gianna Bryant, the family were all smiles.
Together as a family, they did a double photoshoot for Halloween this year that featured two sets of matching costumes between Vanessa and the three girls – the themes being Madeline (the beloved and popular children’s book series) and a Halloween classic, Star Wars.
The get-together seemed like a pretty joyous event, but of course the shadow of Kobe and Gigi still loom large, which makes the shoot pretty heart-breaking at the same time. Like we mentioned, this marks the first Halloween without them around — and yet, the Bryants carried on with the family tradition of dressing up like champs.
For their Matilda photoshoot, the family pulled out all the stops.
So many of us grew up reading and watching Matilda, so this is an awesome idea for a Halloween costume. For their adorable photoshoot, Mama Bryant dressed up as the boarding school teacher, Miss Clavel, while Natalia and her baby sisters, Bianka and Capri, donned the traditional uniform of Madeline and her classmates, from the house in Paris covered in vines.
Needless to say, they look incredible, almost like they were torn right out of the page. It’s crazy, because this is actually more realistic and faithful to the illustrations than the live action movie from the ’90s.
Their Star Wars shoot was a total blast to the past.
For their take on Star Wars, the family channeled some of the film’s most popular characters. Vanessa was a shorter version of Darth Vader, Natalia was a much taller version of BB8 — and the two little ones were a Storm Trooper and an Ewok, respectively. These outfits were like the family-friendly ones you might find at a Target or something, which played well for the camera.
Of course, their Halloween celebrations were not the only touching and heartwarming firsts that they have had since the death of Kobe and Gianna.
On May 5, Vanessa celebrated her first birthday since the tragic deaths of her husband and daughter. She turned 38 years old.
In June, the family celebrated their youngest member, Capri’s first birthday. Vanessa penned a touching heartfelt tribute to celebrate the special day, which came five months after their loss.
Vanessa has also tried to keep the memory of her loved ones alive with a heartfelt tattoo. In a post to her Instagram page, Bryant shared another video of herself. This time the video revealed that she was actively receiving a shoulder tattoo that is meant to honor her husband.
“I wanted my boo boo’s @kobebryant sweet message transferred on me,” Bryant explained in the caption of the photo.
The year has been a turbulent one for the Bryants, and fans are delighted to see that they are healing and finding their own ways to be happy together.