It doesn’t take a biochemist to know that many of the mainstream beauty products out there are often packed with empty promises. Leah Guerrero, a Latina business owner who spent her entire career working in the salon and spa business, knew this truth well enough to ultimately allow herself to be inspired to put better, truer options out there.
Today, the jefa has built a growing empire based off of this understanding called Brujita Skincare. The founder and CEO of Brujita ships her product to customers across the globe, has made appearances in major magazines like Glamour, and sells her products to one of L.A.’s most popular hotels. There her skincare line is provided to VIP clients.
The secret to her success?
Following her quirks and dreams.
Guerrero says that her business sprouted from various influences, but the soul of it came from an impression of her identity.
“Friends would just call me Endearing Brujita,” Guerrero tells FIERCE in the latest episode of “Las Jefas,” a series by mitú. In the episode, Guerrero explains that in her early days of attempting to build her skincare line and brand she went to mercados to find earth ingredients to use in her facials and came across a vendor who became curious about all of her purchases. “I told him what I was doing and he said ‘eres un brujita’ and it clicked.”
For Guerrero, this embrace of her identity– one both earned and perceived– was key to making her own business unique. It’s also an aspect that she says can take someone else’s business to the top as well.
Guerrero biggest piece of advice for Latinas looking to create businesses is to create their own lane.
“And when I mean their own lane I mean be you,” Guerrero says. “If you’re weird and quirky and all of these things then do it make your product weird, make your product weird… Try not to let people get you down or to [project] this map about your life because only you are going to live out that map truly.”
Let’s face it, food is great. Eating is great. Meals are great. But you know what’s even better? Effortless food. Whether it’s storing it, cooking it, or eating it, sometimes the lazy man’s way of dealing with food is the best way*. And so, we’ve found 22 food hacks for all you lazy people out there who need to feel seen every now and again.
*Disclaimer: it’s not necessarily the tastiest way. But it definitely saves time and effort. That’s something, right?
There are so many reasons why frozen vegetables are a boon for lazy people. They’re healthy, for starters. Plus, you don’t have to chop or wash them – they’re already prepared! And since they’re frozen, you don’t have to worry about them going rotten if you don’t finish them quickly. There are so many good reasons to buy frozen vegetables, we can’t mock lazy people for investing whatever minuscule energy they have into using them in meals.
The oven is a lazy babe’s best friend. Bell peppers, onion and thinly sliced chicken on an oiled foil-covered oven tray cook nicely in an oven. And if you flavor them with taco seasoning, you’ll suddenly have one-tray fajitas. You’re welcome.
If you’re keen on adding some egg to your two-minute noodles, then try stopping the microwave halfway through its cycle and add a raw egg, before starting the microwave again. By the time you take out your food, your egg will be fully cooked, and you’ll have a hella delicious instant meal.
Owning an Instant Pot means that you automatically have a way of cooking your vegetables, meat, and whatever else without having to constantly check on your food. Just chuck all of your ingredients in, leave it for a few hours, and voila – you have yourself a delicious meal.
Just like one-pan meals, all you need to do is line a baking tray with foil or baking paper, lay bacon out on it, and then bake the goods at 400ºF for 20 minutes. Think about it: there’s no smoke, no mess, and no oil spitting at you. It’s a win-win trick.
Ask any lazy person and they’ll tell you: chopping onions is tear-inducing. However, rinsing your knife in cold water before you start slicing will stop onion juices from spurting everywhere – and preserve your sinuses.
Ever experienced the sadness of cutting an avocado in half, and discovering it’s basically rotten on the inside? Well, you never have to worry about that again! If you try to remove the stem from that pesky avocado and the entire stem comes off, then you know it’s too ripe. If there’s still a little stem left, then it’s just right!
On the one hand, reheating pizza in the oven takes too long. On the other hand, there’s nothing more disappointing than using the microwave and finding your pizza is ruined, rather than heated nicely. But, you never have to worry about that again – if you put a cup of water in the microwave with your pizza.
If you’re making mashed potatoes and just aren’t emotionally in a place where you can be bothered to spend precious time peeling, there’s a way around it. Try boiling the potatoes first. Once they’ve cooled, you can pull the potato skin off with your bare hands. It’s easy.
It’s time to rethink the way you slice cake! If you want consistently delicious cake, try cutting and removing slices from the middle, and press the rest of the cake together. By keeping the middle unexposed to air, you’ll keep your cake fresh, for longer.
Rather than spending precious time trying to slice mango just right with a knife so that you don’t waste any delicious fruit, consider using the edge of a glass to cut it, instead. All you need to do is cut half off the mango and then slide the piece vertically along the edge of a glass. The edible bit will fall into the glass, and you’ll be left with the skin in your hand to throw away.
If you wrap your dishes in clingfilm before you put food on them, it means you can eat with the knowledge that you’ll have zero cleaning to do afterward. All you’ll have to do is throw out the plastic wrap!
If you make a hole in the middle of your pasta before you put it in the microwave, that’ll allow your food to heat up quicker. To be honest, you don’t have to do this trick with just pasta – it’ll work with most leftovers that you put in the microwave.