Culture

9 ‘Latina’ Beauty Rules That Are Seriously Made To Be Broken

The idea of “Latina beauty,” as a category, has always been fairly odd because… What does that even mean? We come in all shades, shapes and sizes, so how can one idea of “beauty” apply to all of us? With that in mind, let’s take a look at some beauty “rules” we’ve all heard that were basically made to be broken the f up:

1. Long hair is a must.

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Credit: Metro-Goldwyn-Mayer

Whether from your mom or from fashion magazines geared towards a Latina audience, many of us grow up being told long hair is the epitome of female beauty. And that’s simply just not true. Not only is short hair equally aesthetically pleasing, if being aesthetically pleasing is your thing, but the length of your hair isn’t related to how feminine you are.

2. …And you’d better be sure that long hair has no more than a slight wave.

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Credit: Ibeyi / YouTube

Because Latinas are an incredibly diverse group, our hair can come in a variety of textures, from slick-straight to a halo of tight curls. So why do we place such an emphasis on straightening and blow-drying it?

3. Real Latinas have curves.

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Credit: Tumblr / zoefknsaldana

We recently dedicated an entire post to combatting this idea because, come on. We don’t all have an hourglass figure. There’s no one way Latinas are “built.”

4. You’d better have a light-to-medium-light tan.

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Credit: WB

Again, we come in a range of skin tones, and not all of us are interested in tanning (or, God forbid, skin bleaching) to match the one, specific shade that’s consistently shown in media.

5. Body hair? Tear if off.

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Credit: BuzzFeed Motion Pictures

Body hair exists. It exists on our arms, legs, bellies, backs, between our legs, and on our faces. And guess what? You don’t HAVE to remove it. It sounds like common sense until you think about the images we’re most consistently shown.

6. You can’t leave the house without makeup on.

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Credit: Gurl.com

Why not?

7. Tattoos are simply vulgar.

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Credit: Giphy / TheKatVonD
  1. Come on now.
  2. A little vulgarity never hurt anyone. 😉

8. No earrings?! You’ll look like a boy!

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Credit: Bravo

Blah, blah, blah…

9. Because, obviously, looking “like una mujer fina” at all times is the ultimate goal.

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Credit: Universal Pictures

To each her own! You get to decide what you want to look like and determine what’s beautiful, powerful or just plain cool to you.


READ: 2016/05/24 Where Are All The Latina Superheroes? 9 Actresses Who’d Make Badass Superhero Characters

Latina Beauty Brands Crushing The Makeup Game

Fierce

Latina Beauty Brands Crushing The Makeup Game

besamecosmetics / Instagram

It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.

With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!

1. Bésame Cosmetics 

This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Bésame’s founder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.

2. BeautyBlender

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Blend like a boss!

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If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.

Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.

3. Nuance by Salma Hayek

Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is also a complete steal at $14 a pop.

4. Reina Rebelde

Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zesftful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.

5. Gaby Espino

Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.

6. Breakups to Makeup

You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.

Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives

7. Melt Cosmetics

This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.

8. Tata Harper

Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!

Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls night in.

Adam Ray Okay Is Launching A New Clothing Line

Entertainment

Adam Ray Okay Is Launching A New Clothing Line

@adamrayokay

The time is finally here chicas.

Adam Ray Okay, the voice and face behind the iconic Instagram character named Rosa, has officially announced that they’re launching a clothing and merch line! That’s right, and you better believe the upcoming line will come with a whole lot of sass that will make the butterflies in your stomach go awfff.

In a post to fans on Instagram, Okay shared the big news.

“I’M SO EXCITED TO FINALLY SHARE THIS WITH YOU ALL. My new collection is dropping 05/21/2020 at adamrayokay.co!!! I’m so happy I was able to include 2 of my best friends that helped create the Rosa Cinematic Universe (RCU) in this with me. I want ALL of you to experience a little bit of Rosa when wearing these pieces head to my IG stories to find out how you can win a full set of merch when we launch! a portion of the proceeds will be going to those currently being affected by COVID-19,” the TikTok and Instagram star wrote in an Instagram post.

Okay announced that their new line is part of their new “Rosa Cinematic Universe (RCU)” which looks to be aiming to sell a full set of merch. What’s more, for every item sold a percentage of the proceeds will go to those currently being affected by COVID-19.

As of now, it looks like the site that will sell Okay’s items is not quite yet up and running.

The site Adamrayokay.co currently says that the site is “opening soon” but you CAN sign up with your email to find out when it will launch. The Instagram and TikTok user AdamRayOkay shot to fame late last year when the character they created named “Rosa” captivated viewers with her playful laugh and chismosa ways.

So far, Okay (as Rosa) has wrangled about 1.6 million followers on Instagram and nailed some amazing publicity.

Paper Magazine/ Instagram

“I’m just trying to stay positive [and] I want to make other people feel positive,” 20-year-old Adam Ray Okay told Paper. “So I’m just trying to put as much content on there as possible, on the internet. Just because right now both the internet and the actual real world are in a really dark place. So yeah, I’m just trying to stay positive.

On what inspired them to create Rosa, Okay explained she was easy to come up with because everyone can relate to her.

Paper Magazine / Instagram

In late March, Okay was featured in a magazine spread published by Paper Magazine. Just weeks before, Okay made her debut on Fenty Beauty.

“I had downloaded the TikTok app and I was just scrolling, doing my thing. I wasn’t really thinking of making my own content. And then I just got inspired by myself, my childhood growing up and, like you said, everybody knows this Rosa character and I felt that she had been forgotten about… So once I brought her back, everybody was just so familiar with her and that’s why I felt she did really well,” Okay told Paper in the interview with Paper magazine. “She’s everywhere. So, even if you didn’t grow up with somebody like her, you know how she is. She’s predictable in an unpredictable way. She’s just so familiar… she is part of everybody.”