The idea of “Latina beauty,” as a category, has always been fairly odd because… What does that even mean? We come in all shades, shapes and sizes, so how can one idea of “beauty” apply to all of us? With that in mind, let’s take a look at some beauty “rules” we’ve all heard that were basically made to be broken the f up:
1. Long hair is a must.
Whether from your mom or from fashion magazines geared towards a Latina audience, many of us grow up being told long hair is the epitome of female beauty. And that’s simply just not true. Not only is short hair equally aesthetically pleasing, if being aesthetically pleasing is your thing, but the length of your hair isn’t related to how feminine you are.
2. …And you’d better be sure that long hair has no more than a slight wave.
Because Latinas are an incredibly diverse group, our hair can come in a variety of textures, from slick-straight to a halo of tight curls. So why do we place such an emphasis on straightening and blow-drying it?
3. Real Latinas have curves.
We recently dedicated an entire post to combatting this idea because, come on. We don’t all have an hourglass figure. There’s no one way Latinas are “built.”
4. You’d better have a light-to-medium-light tan.
Again, we come in a range of skin tones, and not all of us are interested in tanning (or, God forbid, skin bleaching) to match the one, specific shade that’s consistently shown in media.
5. Body hair? Tear if off.
Body hair exists. It exists on our arms, legs, bellies, backs, between our legs, and on our faces. And guess what? You don’t HAVE to remove it. It sounds like common sense until you think about the images we’re most consistently shown.
6. You can’t leave the house without makeup on.
7. Tattoos are simply vulgar.
- Come on now.
- A little vulgarity never hurt anyone. 😉
8. No earrings?! You’ll look like a boy!
Blah, blah, blah…
9. Because, obviously, looking “like una mujer fina” at all times is the ultimate goal.
Credit: Universal Pictures
To each her own! You get to decide what you want to look like and determine what’s beautiful, powerful or just plain cool to you.