As our community works to beat and recover from the Covid pandemic, mitúCares wants to help those helping our community in this time. We asked all of you to nominate people who were making our community better with their work and you delivered. mitú is proud to announce that Babes in Wellness is one of two winners for the mitúCares grant program.
Babes of Wellness is more than a fitness business.
Founder Kat Novoa started Babes of Wellness with a vision to help people achieve wellness as well as physical fitness. Novoa started Babes of Wellness in South LA as an extension of her work as a domestic violence advocacy.
“I became a domestic violence advocate back in 2016 and in volunteering in these shelters and providing complimentary fitness classes for the survivors of violence that were at these shelters, I realized that fitness wasn’t enough for them. Once I introduced them to mindfulness practices like meditation, journaling, just affirmations, I really noticed a change in them and a shift in their mindset.”
Novoa noticed that the fitness industry was not a place that allowed for the mindful healing that can happen while engaged in physical fitness. The male-dominated industry wasn’t built to help with that kind of work.
“Women have been stigmatized for so long and sexualized because of our bodies,” Novoa says. “There’s not really an emphasis, especially in a male-dominated industry like the fitness industry, to take care of and tend to our emotional needs, our spiritual needs all in one place.”
Novoa grew up in South LA and there was nothing the community like Babes of Wellness. She saw this as an opportunity to bring something to her community that will help people heal and grow, especially after 2020.
The pandemic has devastated low-income communities and communities of color. Our community has experienced the disproportionate impact of Covid with mounting deaths and financial losses. Unemployment surged and hospitals filled with our loved ones leaving a lot of damage and trauma from which we still need to collectively heal.
“Me, myself, I recently lost my dad due to Covid and I think that for me now that my business and the mission has really changed in the last few months for me,” Novoa recalls. “Now, more than ever, I feel even more passionate about helping our community and really teaching them these principles where they haven’t been taught. They’ve never had access or resources to someone who looks like them that cares about them and knows their struggles.”
Novoa plans to use the same skills and tools she uses to help survivors of domestic violence to find peace to help others heal. The boutique fitness studio is a place where people can find peace while working up a sweat.
Knowing that her work is helping people is the most important part of her day.
Novoa is moved by every client that tells her how much they get out of the work they do with her. Her plan is to make sure that everyone can get to their goals while enjoying the work.
“There was a girl that followed me on Instagram for a really really long time. Years. Prior to me going into this industry though mutual friends,” Novoa recalls. “She saw my journey and she thought 1) she looks like me 2) she’s female in a male-dominated industry 3) she’s Latina 4) she works with survivors of violence. She was a survivor of violence herself. She was overweight and she was really really insecure and she never thought that in her life she could look and feel and be the way that she is.”
Two years later and Novoa is still working with the client.
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