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After 12 years of bold colors, vegan products, and cruelty-free beauty innovation, Kat Von D announced that she’s stepping down from her eponymous beauty line. The queen of vegan makeup sold her stakes in the company and the cosmetics line will be rebranding to reflect her departure from the makeup line.
Kat Von D announced that she has sold all of her remaining shares in Kat Von D Beauty to partner Kendo.
The makeup line’s existing parent company will now take ownership completely now that Von D has formally resigned from her role. In a company press release,the brand stated that while Von D pursues her artistic endeavors, she will no longer be involved with the brand “in any capacity.”
Kat Von D announced she’s parting ways with her eponymous beauty brand after 12 years to allow the brand to continue to grow.
The tattoo and makeup artist shared the news on Instagram, revealing that it wasn’t an easy decision. On top of being a new mom, launching a vegan shoe line, and preparing to release an album and tour in the spring, Von D admits she is no longer able to dedicate enough attention to the cosmetics brand.
“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour,” she wrote in the post’s caption. “As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity.”
Kat Von D dedicated more than 2 years to her vegan shoe line.
Von D worked to create her own shoe collection, making careful decisions about everything from a price point ranging from $90 to $350 to where, exactly, the pieces would be made.
“I became vegan in 2013 and, to be honest, I thought it was just a dietary thing,” she told InStyle “Then I was looking at my shoe collection and everything was either made out of leather or snakeskin, or the adhesive used was derived from horses.”
The silver lining for fans of Kat Von D’s cult-favorite products is that they’re not going anywhere.
Kat Von D Beauty’s iconic products like the cult-favorite Ink Liner and Lock-It Foundation aren’t going anywhere. Under Kendo’s complete ownership, the brand’s current product lineup will still be available, and there will be future launches. All products will still be 100 percent vegan and cruelty-free.
She continued “…With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.”
As of Jan 16. Kat Von D Beauty is slowly rebranding as KVD Beauty. The announcement of the new name was made on the brand’s Instagram.
“Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership,” reads the post’s caption. “We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo. The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion, and empowerment.”
Von D launched her vegan cosmetic brand in 2008 with four red lipsticks.
Now, there are over 250 products in the collection, which are sold globally in 36 countries at Katvondbeauty.com, Sephora.com, and Sephora stores. Products like the Ink Liner and Everlasting Liquid Lipstick are both fan and industry favorites.
With Von D out, KVD Vegan Beauty will continue to offer its existing product range, and will now release new innovations under Kendo.
“We are fully positioned to continue the brand’s growth and development in both product and marketing,” David Suliteanu, Kendo CEO says. “We have developed a very strong product pipeline for 2020 and beyond. The same Kendo team that made history with KVD Vegan Beauty is ready to do it again.”
Von D added that during her tenure, she felt she was able to create a line that made outsiders feel like they had a “place in the beauty world.” She also expressed confidence in Kendo for carrying the KVD legacy.
Myth: All Vegetarians Eat Is Sad Salads And Carrots—Check Out 12 Of The Saddest Vegetarian Meals To Ever Happen
Would You Like A Piece Of Tomato On Your Bread? Or A Plain Bowl Of Rice?—These Have To Be The Saddest Vegetarian Meals To Ever Happen
Depending On Where You Live, It Might Not Be So Hard Eating Vegetarian, But You’ll Still Probably Run Into Meals Like These: The Saddest Veggie Meals To Ever Happen
The biggest misconception about being a vegetarian? That all we eat is sad salads and plates filled with carrots. It’s not true. There’s LOTS of stuff we eat. Most vegetarians are always stuffing their face with varied deliciousness. Because there are SO MANY things that we can eat. Hummus, pizza, fancy pasta. All the stuff regular omnivores eat, just without the bacon on top. So can someone please explain why when we tell people we’re vegetarian, they immediately prepare us something along the lines of these 12 sad meals? Stop the madness. Stop the carb load. Check out these 12 photos to witness some of the saddest vegetarian meals to ever happen.
Plane meals are always a bit disappointing — even for meat eaters. On this occasion, even the flight crew felt bad for the poor man. If this isn’t a serious carb load, then what is?
Broccoli and fries
Many vegetarians have settled for a side order of fries as their main, but with this sad piece of broccoli to boot? Do better.
When the menu says “Toast with Mushrooms”
You must always remember to BYOVB (bring your own vegan burger) to barbecues, otherwise you might get stuck with a piece of toast and literal mushrooms –no seasoning in sight. No thank you.
When the family forgets you’re vegetarian at Christmas dinner
Another case of BYOVB* because there’s a near 100% chance that you’ll be stuck with 2 vegetarian sides at the family dinner.
A sad vegetarian breakfast
When your only viable option for breakfast is a hashbrown, you load up —and add lots of coffee.
An epically sad vegetarian lunch option at school
Ahh, nothing like an apple, a banana and an empty hotdog bun to fuel you up after a morning of studies. NOT.
When there are no vegetarian options at the restaurant so rice is all you can have
Depending on where you live, it might not be so hard eating vegetarian. But you’ll still probably run into situations where your only option is a sad plate of plain rice. Sigh.
Soggy tofu and tomato sauce as the only vegetarian option when eating out
Isn’t eating out fun? The answer is, no, not always. I don’t really know what I would do if I was handed a sliced piece of bland tofu and some tomato sauce. Like, what am I supposed to do with this?
When the only vegetarian options at Thanksgiving dinner are green beans and potatoes
Personally, this is the most tragic one. There you are, eating your green beans while the rest of the family stuffs their face with all the options. Cries internally.
When sweet potatoes are your only safe option
Always carry a sweet potato, you never know when it might save you from starving.
We’ve all had to settle for a side salad but COME ON
When grandma has her birthday party and everyone brings food to the barbecue —dang, not even a pasta dish?
Is this a sandwich or a hotdog or both?
This sad excuse for a sandwich –but at least this vegetarian learned his lesson and brought his own damn veggie dog to the cookout.
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