You know when you were growing up and your mom took one look at you before you left the house and said “¿Así vas a salir?” Well, you can blame her for spending tons of money on shimmery eyeshadow and fancy mascara.
Yup, looking great comes at a high price. Mint.com estimates women in the U.S. spent an average of $15,000 on makeup alone in a lifetime. I’m sorry, what?! Yup, that’s a car! A year of college tuition! And the price of not disappointing your mother or your squad.
What’s worse is that most of what we pay for is not necessarily the quality of the makeup. We pay for marketing, the fancy packaging, and all those “free” testers you see at the store.
Stop spending and start saving money by knowing exactly what you want. If you want a long, lasting mascara, choose one that’s designed for that. If you want an all-day lipstick, you guessed it, choose one that’s designed to last all day.
Read more about why women are spending so much money on makeup here.
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