You know when you were growing up and your mom took one look at you before you left the house and said “¿Así vas a salir?” Well, you can blame her for spending tons of money on shimmery eyeshadow and fancy mascara.
Yup, looking great comes at a high price. Mint.com estimates women in the U.S. spent an average of $15,000 on makeup alone in a lifetime. I’m sorry, what?! Yup, that’s a car! A year of college tuition! And the price of not disappointing your mother or your squad.
What’s worse is that most of what we pay for is not necessarily the quality of the makeup. We pay for marketing, the fancy packaging, and all those “free” testers you see at the store.
Stop spending and start saving money by knowing exactly what you want. If you want a long, lasting mascara, choose one that’s designed for that. If you want an all-day lipstick, you guessed it, choose one that’s designed to last all day.
Read more about why women are spending so much money on makeup here.
Don’t forget to share this story with your friends by clicking the button below!
Good news for ’90s babies! The popular Morphe x Lisa Frank makeup collection is back in stock! The bright-colored school supplies brand and the budget-friendly makeup brand are, once again, teaming up for a collection to end all collections.
Last week, Morphe announced that they’re not only relaunching their Lisa Frank collection, but they were adding new products to the cult-favorite line.
Both makeup-lovers and Lisa Frank-lovers (and let’s be honest, there’s quite a bit of overlap here) can have fun with this team-up. The collection crossover originally debuted in November of last year to great fanfare.
At the time, the collab was everything millenials had been hoping for. “We hope the elevated packaging and iconic Lisa Frank spirit, combined with Morphe’s trusted formulas, will bring happiness and excitement as the consumer interacts with the collection from beginning to end,” Lisa Frank Inc. said.
While November’s launch was a three-piece collection, this release has the added bonus of a lip-crayon trio.
Last year, the Morphe x Lisa Frank collection consisted of a brush set, an eye shadow palette and a set of sponges–all created to look like the iconic Lisa Frank Inc. brand. This time around, they raised the stakes a bit and got into the lip-game.
While the lip crayons are packaged in Lisa Frank’s signature psychedelic colors, the lip pigments themselves are neutral. And, not to mention, gorgeous. Based off of the swatching, the colors will look good on all skin tones. The crayons’ shades are “Lifetime Fan”, “Kid at Heart”, and “Friends 4 Ever”.
Morphe’s iconic 35B palette was also Frankified to be brighter, bolder, and more playful.
The eyeshadow shades had names like “Playtime Kittens”, “Rainbow Chaser”, and “Prancing Unis”. Based off of those shade names, its safe to say that Morphe really dedicated itself to the Lisa Frank theme.
“So so pretty and bright!” wrote one reviewer of the 35B palette. “Lots to play with & gives me nostalgia for when I was obsessed with Lisa.” (Weren’t we all??)
“I used to have a binder full of everything Lisa Frank so this palette was a NEED for me. I highly recommend it!” wrote another. “The shades aren’t patchy, they blend beautifully, and the color scheme is perfect.”
The collection is currently available at ULTA.com & Morphe.com and we can’t wait to try! Will you be checking it out?
We’ve seen our fair share of weird brand collabs in the past, but this is truly one we didn’t see coming.
On Thursday, Chipotle and e.l.f. Cosmetics announced that they were teaming up for a collaboration.
Both makeup-lovers and Chipotle-lovers can have fun with the team-up. According to the press release, e.l.f will be selling Chipotle-themed makeup and Chipotle will be selling makeup-themed food. Confused? Keep reading.
On March 9th, e.l.f. cosmetics is launching their e.l.f. x Chipotle makeup collection, a range of products that includes a Chipotle-themed eyeshadow palette, a tinted lip-gloss, an avocado-shaped beauty sponge, and a makeup bag that looks exactly like Chipotle’s famous to-go bags.
The eyeshadow palette is made up of 12 shades, each of which are named after one of Chipotle’s signature ingredients. For example, the leaf-green shade is called “Lettuce”, the buttery gold shade is called “Corn Salsa”…you get the picture. The “Make It Hot” lip gloss is a sheer, hot-pink shade that is formulated with Vitamin E and coconut oil.
And as an added bonus, when you purchase the Chipotle eyeshadow palette, you’ll be emailed a voucher for free Chipotle chips and guac.
But makeup isn’t the only aspect of the promotion. Chipotle, too, will be offering a limited-time option. The fast-casual restaurant will be selling an entrée called “Eyes. Chips. Face. Bowl.” And in honor of e.l.f. Cosmetics’ vegan and cruelty free products, the menu item will be vegan.
The bowl will consist of white rice, pinto beans, hot salsa, corn salsa, guac, lettuce, and a side of chips. But it won’t be available forever! You’ll only be able to find it in the “Featured” section of Chipotle’s website or app from March 10 through March 17.
If you’re surprised by this collab, you’re not the only one. After all, “Mexican food” isn’t the first thing that comes to mind when you think of makeup.
But e.l.f. and Chipotle seem to think that they’re a match made in heaven. After all, this is the second time the two popular brands have joined forces.
“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” said Chipotle’s VP of digital marketing, Tressie Lieberman.
And e.l.f.’s CMO was equally effusive. “There is nothing tastier or prettier than the combination of burritos and makeup!” said Kory Marchisotto, in a statement. “We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
e.l.f.s Chipotle collection launches on March 9th, and the line’s prices range from $8 to $18. Get notified on the launch by going over to e.l.f.’s site. Head to Chipotle’s app or website after March 10th to order their exclusive “Eyes. Chips. Face. Bowl.” entrée.