Summer 2019 is officially the summer carbonation took over the hearts and minds of the the adult beverage industry. Natty Light, PBR, Four Loko, and practically any alcohol company with a pulse who can make and bottle boozy seltzer jumped on a train that continues to bubble out of control.
The next phase of the sparkling beverage boom: Sparkling tequila.
LA-based Pure Azul just announced that it will be rolling out Azulana sparkling tequila this week in California, producing the first and only beverage on the market made with 100% blue agave tequila and sparkling soda.
Crafted in Jalisco, Mexico, it comes canned in three flavors: Original (… tequila-flavored sparkling soda), Lime, and Pineapple Rosemary. Azulana sparkling tequila will be released in 12-oz. cans, containing 4.3% ABV with 145 calories.
In other words, the legit perfect drink for summer. You just may want to break out some sal y limon to fully enjoy it.
The three flavors are each unique and, not gonna lie, sound straight up tasty.
According to the company’s website, the “Original” flavor goes down smooth with a “lightly sweet” and “slightly tart” taste.
The “Pineapple Rosemary,” meanwhile, boasts a fruity, herbal flavor somewhat reminiscent of flowers, while the “Lime” option is zesty and tropical.
Sparkling tequila is the the latest in a total takeover of the alcoholic beverage industry by sparkly, bubbly bebidas.
Clearly, Azulana looks to capitalize on two glaring beverage industry trends: The proliferation of sparkling hard seltzer and the continued success of tequila, which Azulana notes “continues to thrive.” In 2017, for example, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council.
In a press release, Katie Pittman, Head of Sales and Marketing at Pure Azul notes, “Our goal is to help others understand that tequila isn’t just enjoyed during a wild night out – with Azulana, it can truly be enjoyed during all occasions – anywhere, anytime.”
It’s also good timing – tequila sales are up up up across the US.
It may not seem like it to those of us who regularly order the Patron or some Cuervo when we having a party, but it’s true. Tequila sales are booming in the US. In 2017, for example, tequila sales were up 8.5% from the year before.
So if there was ever a time to enter the tequila business – it would be now. Make them coins.
The grand unveiling was August 22nd at the Rose Bowl in Pasadena, CA.
And, of course, it made its debut at a Rolling Stones concert. Because I guess tequila and Stones go together like…sal y limon?
But don’t worry if you didn’t make it to that concert. You won’t have to wait long. The sparking tequila beverage will be available at Bristol Farms supermarkets in Southern California from August 28th before expanding to other markets and regions from then.
While some seemed to at least be open to the idea…
I mean, it all really depends on your feelings towards sparkling drinks to begin with. If you’re already a fan, then sparkling tequila isn’t too much of a stretch.
Mexicans were openly skeptical.
But let’s note, many on Latino Twitter basically said they were simultaneously fascinated and disgusted by the idea of sparkling tequila.
And a few people pointed out that summer is nearly over.
But if you have sparking tequila at your house…is summer ever really over? Idon’t think so.
We love going to the movies. Whether going out with girlfriends or enjoying a classic date night, an evening at the theater is a winner. However, what we don’t like about the theater is the pricey concession prices. A night at the movies can easily break the bank if you give in to the expensive options at the snack bar — which is why we don’t feel the slightest bit guilty about sneaking in the occasional soda can or bag of candy every once in a while.
However, we were surprised to find that — when it comes to sneaking things into the theater — the Internet really does do the most.
Instagram / @fiercebymitu
For example, this couple used a baby car seat in order to sneak snacks into their local theater. Talk about ingenious! We found even more impressive movie sneaks while looking around on Twitter and Instagram and we just had to share them with our readers. Here are some of the most outlandish things that people have admitted to smuggling into the movies.
1. A snack more fit for a college dorm.
Instagram / @maruchan_inc
“A bowl of cooked 2 minute noodles.” — wellibmt17
2. A winning combination.
Instagram / @julloa84
“Savages! I’ve had Wendy’s, wine and more 😬” — @liz_laprieta
3. Mini refreshment.
Instagram / @tnhillsdistillery
“😂😂 10lbs of airplane bottles” — @lagoss_
4. How did she even get this in?
Twitter / @illimattic408
Sneaking a watermelon into the theater would have taken a really big bag in order to go unnoticed. It’s more impressive because this melon isn’t even sliced into pieces.
5. Pan = the perfect snack.
Twitter / @shitcoinmining
This isn’t just any bread, it’s the longest bread you can find. This Twitter user successfully slipped a baguette into the theater unnoticed and we’ve go to wonder where he hid it. Was it hidden up his sleeve? Down his pant leg? We want to know.
6. Just what the fanny pack was meant for.
Twitter / @fremlo_
We have questions. Was it cold pasta or warm? Are we talking spaghetti or more of a filled pasta? What’s the sauce situation like? Either way, this is a creative smuggle.
7. A burrito baby was born.
Twitter / @mfrancook
Congrats, it’s a burrito! Sure, we’ve sneaked things into our bags before, but we’ve never gone full preggo belly just to smuggle in our snacks. This takes some real commitment.
8. Another baby bump sneak.
Twitter / @jordynbink
If there’s one food worth getting caught with, it’s definitely tacos. This Twitter user implemented the old baby bump trick in order to get her Taco Bell into the theater. It even comes with a side of tortilla chips.
9. A movie goer’s best friend.
Twitter / @xovaleriax0
It isn’t just food that people take into movie theaters. Man’s best friend has also been known to stow away and enjoy a film or two. This Twitter user was able to sneak her adorable Pomeranian into the movies. If we were in the same theater, we’d be too distracted by this puppy’s cuteness to enjoy the movie being played.
10. We see your dog and raise you a cat.
Twitter / @eric_young5
When we think about it, a dog isn’t such an out-there thing to see at the movies. A cat, though, is much more surprising. Cats often don’t like to do what they’re told but this cat is different. Mister Lewis was able to make it through an entire film.
11. What’s impressive here is the number of nuggets that were snuck in.
Twitter / @StrengthofFates
We can’t have just one nugget and, apparently, neither can this Twitter user. Check out how many she was able to smuggle in and we dare you not to be impressed.
12. A snack perfect for a celebration.
Twitter / @rachharbin
We’d be afraid that this treat would melt on the way into the theater. Luckily for this Twitter user, the ice cream cake made it there in one piece. We hope they decided to skip the candles for this cake.
13. A homemade treat.
Twitter / @atterbom_
Store-bought cupcakes are one thing, but have you ever brought your own homemade cupcakes to frost in theater? This Twitter user did. Buying candy may be easier but it’s much less memorable.
14. Spaghetti O-M-G.
Twitter / @_bushybrows
The kids in us really appreciate this snack. The adults that we’ve become, however, are kind of grossed out at the thought of eating uncooked Spaghetti-O’s.
15. The most important meal of the day.
Twitter / @fbhughes
Cereal isn’t the same without milk. Luckily, this Twitter user was able to sneak both into the movies. We wonder if it was an early morning matinee or a late-night film? Either way, great snack choice.
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