It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Combining Miami vibes with Balmain’s parisian heritage, the #BALMAINxMALUMA limited-edition collection is available now on https://t.co/rMzlnxhJlq pic.twitter.com/uru24SqTKl

— Balmain (@Balmain) April 12, 2021

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

View this post on Instagram

A post shared by OLIVIER R. (@olivier_rousteing)

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

Notice any needed corrections? Please email us at corrections@wearemitu.com

Puerto Rican band Los Rivera Destino are back with their new single “Castigo” featuring Pedro Capó. The song is the first single from their long awaited album which is due to be released this summer.

“Castigo” is the best of both worlds: fusing Bolero and Dembow, creating a fresh take on songs we would listen to at the club.

We had the chance to interview Los Rivera Destino for Latido Music by mitú, and they talked about filming the music video, songs that they would like to see with Bolero covers, working with Bad Bunny again, and more.

Check out our interview below:

Watch the music video below:

Notice any needed corrections? Please email us at corrections@wearemitu.com