Culture

F**k The “Ethnic Food Aisle.” An Ode To The Latino Grocery Store.

Chances are, you have shopped at both large, chain grocery stores and smaller, Latino grocery stores, where the foods you grew up with and often feel nostalgic for aren’t just found in one tiny “ethnic food” aisle smashed between bottles of sriracha sauce and British water crackers.

The Latino stores are there for us when the bigger chains aren’t, when you crave guayaba con queso crema or an icy-cold Inca kola, when you want ready-made tamales and can’t bear the thought of replacing Abuelita with Swiss Miss.

I’m talkin’ about your Sedano’s stores, your Fiesta supermarkets, your Vallartas. Here, then, is our ode to the phenomenon that is ~The Latino Supermarket:~


For one, they know you ain’t about to waste your time on just any old coffee.

https://www.instagram.com/p/_Ue15mCVFD/

Credit: Instagram / laurenhasaninstagram

Give me Bustelo or give me death.*

*American coffee.


You can always find your favorite snacks without a problem.

Credit: Instagram / wendywu25

Sometimes you just want to dive into a giant bag of Takis and watch the world melt away.


…And that goes for sodas, too.

Credit: Instagram / nummymuffin

Materva, Jupiña, Malta India, Iron Beer, Inca Kola, Jarritos…


I mean, where else would you find an entire WALL of Goya-sity?

Credit: Instagram / gourmetandyoung

True story, tho: I once drank expired guanabana juice in third grade and now can’t even smell it without barfing. <3


And their prepared food? Rivals abuela’s.

Credit: Instagram / relaws25

(Just don’t tell her I said that.)


And the bakery section? Heaven.

my inner mexican is scREAMINGGG. . . . . #innermexican #mexicanbread #mexicansweetbread #conchagrandes #vallarta #vallartasupermarket

A photo posted by LIVY · CALI · TAKEN '13 ?? (@scummyneko) on

Credit: Instagram / scummyneko

Forget cookies and basic cakes. Give us pan dulce, empanadas, or pastelitos de guayaba fresh from the oven.


And they know what kind of music you want to listen to as you shop.

Credit: Instagram / latinos4fun

The rhythm is gonna get you.


They understand many of us are actually trilingual: we know Spanish, English, and Spanglish.

No one in this supermarket knew how to spell breakfast!! #sedanos #smh ????

A photo posted by @vivian1975 on

Credit: Instagram / vivian1975

I see no breaklies.


They always seem to be more in touch with their local community.

Credit: Instagram / marcosrubalcava

Charities, giveaways, block parties, oh my!


And it’s just a fact that they look cooler than other grocery stores.

https://www.instagram.com/p/jEoGxzqAFa/

Credit: Instagram / aampotato

Did you ever think you’d utter the words, “that’s a really pretty supermarket”? But look at that image up there, man. It’s so nice!


And they have produce you just can’t find in other places, like sugarcane and plátanos.

#sugarcanehunting #latinosupermarket #IDEAL #nongmo #produce #lavidakrissy #evlinlake #centralandsouthamericanproduce

A photo posted by NewYorkActress ?? (@lavidakrissy) on

Credit: Instagram / lavidakrissy

Try asking for “sapote” at most other grocery stores and see what happens.


And where else could you find velitas for saints you never even knew existed?

Bodega realness. #bodega#latinosupermarkets#latinos#santos#colores#andreasgursky#latinoliving

A photo posted by @steve_torres111 on

Credit: Instagram / steve_torres111

So #blessed.


So thank you, to every Latino grocery store, corner market, and bodega. You make life that much sweeter.

4u1Ru2bOQR2iQB9w9Rdw_Grocery Store Nic Cage
Credit: Funny or Die

READ: From Oreos To Popcorn, How The Latin Palate Is Making Basic Food Better

Do you have a favorite local grocery place? Can you pick me up about 17 cans of leche condensada and a giant bag of Pica Fresa next time you’re there? Thnx.

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Mountain Dew Margaritas Are Apparently A Thing At Red Lobster Now?

Culture

Mountain Dew Margaritas Are Apparently A Thing At Red Lobster Now?

Matt Winkelmeyer / Getty

We’ve seen all kinds of takes on the timeless classic that is a Margarita. From frozen Margaritas to ones with cranberry juice and dashes of blue curaçao and twists of basil and ginger beer we’ve literally seen it all. Or so we thought.

Recently, Red Lobster announced that they’re doing a Mountain Dew-take on the beloved and salty tequila cocktail.

Red Lobster’s DEW-Garita promises to set you aglow.

The drink is the first official Mountain Dew cocktail and of course, it is bright lime green. While the cocktail’s recipe is being kept strictly under wraps, like everything at Red Lobster’s, it’s supposed to pair “perfectly” with Red Lobster’s iconic Cheddar Bay Biscuits.

“Red Lobster is thrilled to work with PepsiCo, not only because it has a great portfolio of brands, but specifically because of the food and beverage innovation possibilities,” Nelson Griffin,the Senior Vice President and Chief Supply Chain Officer at Red Lobster said in a statement about the drink.

Red Lobster’s DEW-Garita is due to debut at Red Lobster locations nationwide in September and by the end of 2020.

The Margarita is an iconic Mexican drink related to a drink called Rhe Daisy.

The classic Tequila sour cocktail is one of the most beloved cocktails in the world. According to Wine Enthusiast “One story claims that the drink was created in 1938, as Mexican restaurant owner Carlos (Danny) Herrera mixed it for gorgeous Ziegfeld showgirl Marjorie King. Supposedly, Tequila was the only alcohol that King would abide, so Herrera added lime juice and salt.”

To make your own classic Margarita check out this recipe below

Ingredients

  • Coarse salt
  • Lime wedge
  • 2 ounces white Tequila
  • 1 ounce orange liqueur
  • 1 ounce lime juice

Directions

Shake out coarse salt on a plate. Wet the rim of a glass by using the lime wedge. Press the rim of the glass in the plate of salt to coat. Add ice to the glass.

Fill a cocktail shaker with ice and add the rest of the ingredients. Shake well, and pour into the prepared glass over ice.

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El Pollo Loco Creates Hispanic Heritage Month Grant To Support Latina Small Businesses

Fierce

El Pollo Loco Creates Hispanic Heritage Month Grant To Support Latina Small Businesses

Ethan Miller / Getty Images

Covid-19 has devastated millions of Americans with job loss. Unemployment skyrocketed as the federal government failed to create and execute a plan to combat the pandemic. El Pollo Loco is stepping up and giving our community a chance to keep business doors open and community members employed.

El Pollo Loco is giving Latina business owners in the greater Los Angeles area a lifeline in these uncertain times.

The Latino community is the fastest-growing group of entrepreneurs and business owners in the U.S. According to a Stanford University study, Latino business owners grew 34 percent while every other demographic grew 1 percent over the last ten years.

However, Covid has changed things. Latina-owned business are some of the hardest hit and the sudden loss is impacting our community. According to the Pew Research Center, Latinas experienced a -21 percent change in small business ownership and jobs since the Covid downturn.

El Pollo Loco is offering $100,000 in grants to different Latina-owned businesses because of the pandemic.

The fast food chain has started a GoFundMe to keep the donations going. El Pollo Loco has already pledged $100,000 to help Latina small businesses and the GoFundMe promises to keep the donations flowing. For every $10,000 raised in the GoFundMe, El Pollo Loco will donate it to a Latina small business. The GoFundMe has raised over $100,000 at the time of this post.

#WeAllGrow Latina partnered with El Pollo Loco to give Latina business owners this lifeline.

#WeAllGrow Latina and El Pollo Loco are asking the Latino community to help find Latina small businesses that deserve the grants. Instead of making the decision themselves, #WeAllGrow Latina and El Pollo Loco want you to nominate your favorite Latina small business for the grant.

“This year has been unlike any other, leaving Latina-owned businesses disproportionately impacted,” Bernard Acoca, President and Chief Executive Officer of El Pollo Loco, said in a statement. “Given the critical role brands are expected to play during the pandemic and on the heels of Hispanic Heritage Month, we felt compelled to find a way to support the people and city we call home.”

In order to nominate a business, here is what you have to do.

Credit: weallgrowlatina.com/fundlatinafoodjefas

Using social media, nominate your favorite LA-based Latina small business and tag @elpolloloco and @weallgrowlatina while using #grantcontest and #FundLatinaFoodJefas. You can nominate the business up to five times.

People are already nominating their favorite food places in LA.

You have until Sept. 15 to nominate your favorite Latina small business. You can help them win $10,000 and mentorship from El Pollo Loco to help Latina business owners in LA keep their doors open. You can learn more here.

READ: California Is Poised To Become The First State To Offer Unemployment To Undocumented Workers

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