Not millennials. With car shuttle services like Uber, this demo is less motivated than ever to buy their “dream car.”
“Millennials don’t give a sh*t about cars,” said venture capitalist Bill Gurley at a conference at SXSW adding that this generation “view[s] cars a a utility, not as a social statement.”
According to Gurley, whose Benchmark Capital is an investor in Uber, the company is growing 300% year over year. How could it not? The $40B company gives millennials just about every reason NOT to spend money on their own car.
When it comes to maintaining and seeing our Latinidad flourish, instilling a sense of pride, excitement, and curiosity in our younger generations is key. Particularly when it comes to the past. One Twitter user’s recent birthday celebrations for her son, emphasized just how much teaching the old to the new is vital.
Way back before Twitter user @whoissd’s son Silas Cash C turned 1 year old, living in Southern California crafted a car style called “lowrider” that expressed pride in their culture and presence in the states. While the brightly painted, lowriding automobiles that were outfitted with special hydraulics that made them bounce up and down saw a peak in the 1970s, they remain a big part of Chicano culture, particularly in Los Angeles.
@whoissd’s son Silas is proving that he’ll be part of a generation that will not let the culture die out recently when he celebrated his first full year with a theme that was little more unique and closer to his family’s hearts.
For her son, Silas Cash’s, first birthday, SD threw an authentic lowrider party — complete with the recognizable cruisers in attendance.
Twitter / @whoissd
On July 27, SD shared pics of the big event with her Twitter followers. The post showed baby Silas Cash cruising in his own pint-sized orange lowrider. The party came complete with several lowriders and classic cars in attendance for party-goers to check out. Since posting the adorable pics on Twitter, the message has received more than 22.5k retweets and over 138k likes.
According to SD, Silas Cash developed a fascination with lowriders because of his dad. In an email to REMEZCLA, the mom explained the connection.
“[My son’s dad] started restoring two cars to continue a bond that he had shared with his own father throughout his childhood and it’s now something that the has been introduced to our son. The lowrider culture represents family, unity, and respect to us. It really is a beautiful thing.”
The one-year old’s mini lowrider had to be specially made in Japan just for his birthday party.
Twitter / @whoissd
Silas Cash’s mom explained the decision to have the tiny lowrider made for her kiddo.
“We originally thought about getting Silas his own lowrider because of the immediate attraction he has to his dad’s Impala. With enough searching, we were able to find someone who custom makes remote-controlled pedal cars, and we were sold… Silas and his dad have matching orange ’63 Impalas with the same candy paint hardtops to match.”
Twitter was quick to react to the simply adorable party and they couldn’t stop gushing over it.
Twitter / @cali_kalypso
As this tweet points out, this party is so authentically LA. Lowrider culture started in the streets of California in the mid-to-late 1940s and the post-war ’50s. Chicano youth would lower their car’s blocks, cut spring coils and alter auto frames in order to get the lowest and slowest ride possible. Back then, this was an act of rebellion against the Anglo authorities who suppressed Mexican-American culture.
This Snoop Dog meme says it all.
Twitter / @marissaa_cruzz
We’ve seen this meme make its rounds on the internet our fair share of times but this time it 100% applies. These pics of Baby Silas Cash and his mama are some of the cutest we’ve ever seen. The added bonus of the mini Impala makes this post almost too cute to handle.
A reminder that this little man is officially the coolest kid on the block.
Twitter / @devyn_the_lame
We can just see Baby Silas Cash pulling up to the playground in this custom low rider peddle cart and being the envy of all the other rugrats. There’s no doubt that he is the most chill kiddo at daycare.
*”Lowrider” plays in the distance*
Twitter / @JGar1105
We’re getting major “The George Lopez Show” flashbacks with all this lowrider talk. Don’t you think Silas Cash needs his own theme song? Obviously, there’s only one that is cool enough for the littlest lowrider.
Other tweets pointed out that it takes a fiercely cool mom to pull off this sort of party.
Twitter / @ismokemaryjuana
We’ve got to respect SD’s mom game. She really took her vision and went for it, resulting in a fun, unique and memorable party that her guests will never forget. Great job, mom; we hope Silas Cash grows up to realize how awesome his parents are.
Lamborghini cars are synonymous with extravagance and dreams of wealth that are unattainable for the vast majority of people. Ferraris are also a denominator of wealth and sometimes of a midlife crisis (generally “suffered” by white dudes who need to reaffirm their masculinity by driving a fancy, roaring car).
By the amount of Italian luxury cars one is able to spot in Latin America, you wouldn’t think that the region suffers from constant economic crisis and that vast segments of the population live under the poverty line. However, the fact that some individuals are willing to spend on a car more than some people make in their whole lives speaks to the deep and wide inequalities that exist in the region.
The Brazilian police just revealed that they uncovered a secret operation in which a father-son duo were actually manufacturing fakes! Yes, you read that right. If you thought that making fake Prada and Louis Vuitton handbags that look like the real deal sounded complicated, just wait until you read this story that falls under the category of magical realism.
Lamborghinis are expensive, like REALLY expensive.
If you wonder why someone would go through the trouble of making a fake luxury car, wonder no longer. An authentic Lamborghini costs no less than $200,000 USD. Just think about this: the minimum wage in Brazil is 998 reals a month, which translates into $257.5 USD. Yes, we are talking MONTHLY wage. So you can imagine what owning a Lamborghini in Brazil, even a fake one, means in terms of what some people consider important as a definer of class and social status.
The Brazilian police made a fantastic discovery in the region of Santa Catarina.
The Brazilian police received complaints from two Italian manufacturers, Lamborghini and Ferrari. Investigations led them to Santa Catarina, a state in southern Brazil famous for its beaches and nightlife , and about 840 miles southwest of Rio de Janeiro, where they made the arrests.
They proudly announced the bust on social media, and guess how the cars were being sold.
The Brazilian police, which is getting a boost from conservative new president Bolsonaro, proudly announced the bust on their Twitter account. As reported by Business Insider, the father-son team also used digital networks for their marketing and distribution: “The shop was offering the cars on social media for $45,000 to $60,000, which is far less than what the genuine exotic supercars cost”.
The “company”, Autos Fibra, even had an Instagram account!
Descarados! The workshop even had an Instagram account and some YouTube videos, so they were not very secretive about their operation. It makes us think of how copyright and intellectual property are legal matters, of course, but also about how the notions of originality can vary from country to country. In China, for example, making knock-offs is not necessarily seen as a bad thing, as ideas are considered communal rather than individual assets.
They really thought this through: the level of detail in the replicas is really amazing… in a criminal kind of way.
We are not condoning criminal activity here, but you got to appreciate the craftsmanship in making all this from scratch, from used car parts and without the original blueprints for the vehicles. Only a trained eye would be able to spot the difference at first glance. The Sun UK reports: “Upon raiding the operation, police discovered eight replicas which were in the process of being assembled. Photos captured by police show some of the motors covered in dust and wrapped in plastic covers. The crooks were even fitting fraudulent badges, seats and accessories emblazoned with the iconic Italian brands”.
Everything was seized in the raid.
When the police arrived they found a well-oiled (pun intended!) operation. As CNN reports: “Tools, molds, fibers and frames used to manufacture the cars were also seized during the raid, police said. The shop was owned by a father and son, who were both arrested and face criminal charges for falsifying commercial property. The pair are thought to be the largest manufacturers of bootleg luxury vehicles in Brazil”. According to the two men who were arrested, they were making “legal prototypes”. Yeah, sure!
This has happened before elsewhere in the world.
The manufacture of bootleg luxury cars is not unique to Brazil. Nine years ago in 2010, a Thai man was made famous for his ability to build replica Ferraris, Porsches and Aston Martins. Thailand is one of the epicenters of global counterfeit of replicas of luxury goods.
Social media soon found some humor on the story of the Brazilian fake Italian supercars.
This dude, Peter Malcolm, bluntly claims that he has a Lambo: do we believe him or is he just bluffing?
These are some cool new words that need to enter the Oxford Dictionary!
This news story led to the creation of some fantastic new words. “Shamborghini” and “Fauxrrari” should definitely enter the dictionary as socially acceptable words. One thing is for certain, this duo, whose identity is concealed due to legal reasons, will go down in the history of counterfeiting as infamous legends.
And some people lauded the father-son duo as true entrepreneurs, products of Latin American neoliberalism!
As we said before, we do not condone this criminal activity. The car industry invests millions of dollars in the manufacturing, design and distribution of its products, and hundreds of jobs depend on it. But, as some social media users pointed out on CNN’s Facebook page, we gotta give them some credit. As one Gideon K. Langat pointed out: “They are actually offering a solution to the financially challenged with taste of class”. Well, if not being able to afford an Italian luxury supercar means being “financially challenged” then we all are, aren’t we?
BTW, an American father-son duo built a Lamborghini Aventador using a 3D printer!
An American dad and his son were playing video games when they suddenly decided to build a replica of one of the cars featured in the game. As The Sun UK reports: “Sterling Backus was inspired to build the supercar after his son said he liked it when they were playing video game Forza Horizon 3. But as he didn’t have the budget to buy a brand-new Aventador, valued at more than £270,000, he decided to get creative. Despite having no experience, the physicist turned to 3D printing to build the impressive motor. Over the past 18 months, the duo have spent an hour each day painstakingly gluing each panel onto the home-made chassis”. Wow, that is what we call parental dedication. This dude deserves some sort of Father of the Decade award.