This week, WW, the ridiculously rebranded name for weight loss company Weight Watchers, proved that despite its new designation, the global brand is offering more of the same problematic trash to the world — this time, directed at children in particular.

On Tuesday, WW launched Kurbo, a nutrition and weight loss app for kids between the ages of 8 and 17 years old.

Not surprisingly health experts are furious about the danger it could pose to the physical and mental health of our young people.

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“You NEED to Shut. This. Down,” Whitney Fisch, a social worker, school counselor and mom of three, wrote Wednesday on Facebook. “All bodies, especially growing + developing bodies, deserve respect + the ability to grow into whatever shape they’re meant to grow to be.”

The company describes the app, which is free, as a “scientifically-proven behavior change program designed to help kids and teens age 8-17 reach a healthier weight” that was acquired from Stanford University’s Pediatric Weight Control Program. It uses a traffic light system to instruct youth on foods that they should eat and those that they should avoid. Kids are urged to eat plenty of “green light” foods, including fruits and vegetables, to be “mindful” of their portions of “yellow light” foods, like lean protein, whole grains and dairy, and to lessen their intake of “red light” foods, such as sugary drinks and “treats.” The app also encourages users to track their daily physical activity and deep breathing.

With a paid, subscription-based plan, children can also receive through the app one-on-one sessions with coaches that are supposed to be experts in nutrition, exercise, and mental health. However, the Huffington Post reports that these coaches do not need to have any credentials in health or nutrition fields; though they do go through a minimum of six to eight hours of initial training.

Eating disorder treatment experts are concerned about the impact an app like Kurbo could have on a young person’s mental health, self-esteem and eating habits.

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“While the intention of the app is to promote health and wellness, there is the risk that it could do more harm than good,” Kathryn Argento, a registered dietician with The Renfrew Center, a national network of eating disorder treatment centers for women and girls, told the Huffington Post. “Targeting kids as young as 8 years old to focus on … their bodies can lead to an intense preoccupation with food, size, shape and weight.”

Aside from the damaging impact apps like this one can have on a children’s relationship with their bodies and food, public health organizations and pediatricians also doubt the efficacy of children’s weight loss programs altogether.

“The evidence suggests that these types of tools may be helpful adjuncts to weight management, but there are few studies in pediatrics to confirm that they lead to a ‘meaningful change in their weight trajectories,’” Dr. Ihuoma Eneli, director of the Center for Healthy Weight and Nutrition at Nationwide Children’s Hospital, told the news outlet.

As part of WW’s rebranding, the company and app have chosen to start focusing on overall health and wellness in addition to weight loss.

According to Gary Foster, chief scientific officer at WW, Kurbo “isn’t a weight loss app.”

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“This is an app that teaches in a game-ified, fun, engaging way what are the basics of a healthy eating pattern,” he told the Huffington Post.

But parents still worry the app could be spreading an all-too-familiar message that they are unworthy as they are and must change their physical appearance to be accepted. While young people already receive these memos from a diet-obsessed mass media, parents fear that unrealistic beauty ideals are now being pushed on impressionable children in the name of health and wellness.

In response to these apprehensions, Foster said: “I think there could be some misperception that somehow we’re saying, ‘All kids should lose weight, you’re not OK as you are.’ What we’re saying to kids who are trying to achieve a healthier weight — kids and families — is that this is a reasonable, sensible way to do it.”

But despite this alleged kid-friendly wellness mission, Kurbo’s website sends another message.

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Its landing page shows young people’s “success stories,” and they’re celebrating weight loss, not how often they meditate or how many ounces of water they drink daily.

“There’s no way that these kids don’t realize that the app is supposed to help them lose weight,” Ginny Jones, an eating disorder recovery activist, said. “No matter how hard it tries to market itself as a wellness company, WW is about weight loss. Kids are way smarter than we think they are, and every ‘big kid’ who [has been] put on a weight loss program knew exactly what their parents were trying to do.”

Read: She Shared Stories Of Being Fat-Shamed At The Doctor And Fear Of Wearing A Two-Piece Then, Jessica Torres Accidentally Built One Of The Biggest Body Positive Communities

Here at mitú, we love our tacos. They’re pretty much the perfect food. A soft corn or flour tortilla filled with your choice of chicken, carnitas, beef, veggies and pretty much anything else you can imagine topped with pico de gallo, salsa, cilantro, and avocado? Um, excuse us while we drool. We aren’t the only ones who crave a good taco though.

Celebrities aren’t immune to their siren’s call. The only difference is, they usually look a lot hotter while eating them than we do. 

Take, for example, Michael B Jordan. The “Black Panther” star was spotted getting some late-night tacos over the weekend and we can totally relate to his need for a midnight snack. 

According to PAGE SIX, Jordan rolled up on Saturday night at Keith Menin’s Bodega Taqueria y Tequila in Miami, Florida. Dressed casually in shorts and a T-shirt, the actor arrived at the taqueria around 1 am in a black SUV with his bodyguard and four friends. Jordan enjoyed tacos, burritos, guacamole, and frozen margaritas as he chilled out with his friend group. TBH, It sounds like a pretty great Saturday night to us. 

Sources say that Jordan was friendly with other restaurant-goers, flashing his signature smile at the many girls who walked by his table to get a sneak peek of the star. 

“He was being friendly, smiling back saying hi,” said the PAGE SIX informant. “Very low key. Very nice all around.” 

This Jordan taco sighting got us thinking about other celebrities out there, chowing down on tacos while looking amazing. 

So, we decided to compile a list of some of our favorite photos of celebrities taking down one of our most beloved foods. Be warned: this list is sure to make you hungry in more ways than one. 

1. Kylie Jenner

We don’t usually require a cowgirl hat when enjoying some Tex-Mex food, but it does make for a nice photo op. In this pic, Kylie Jenner wears a sparkly, silver cowgirl costume as she takes down a four-count of tacos. Get your grub on, girl. 

2. Karlie Kloss

Some people don’t worry about getting messy when eating while others take a more dainty approach. Model Karlie Kloss seems to be one of those delicate types. Still, we have to admit it’s a cuter look than being covered in guacamole. 

3. Chrissy Teigen

On the contrary, there’s something really attractive about someone who isn’t afraid to go for it. That’s Chrissy Tiegen all the way. We aren’t even going to touch on how suggestive that taco’s filling looks but we’re all thinking the same thing. 

4. Justin Timberlake

What did Justin Timberlake do when he won a 2014 People’s Choice Award? He went to Taco Bell to celebrate. While we wouldn’t call the fast-food chain our favorite place to grab a taco, we do have to appreciate JT for keeping it real. There’s definitely something sexy about that. 

5. Michelle Obama

We didn’t realize it was possible to be elegant while stuffing one’s face with tacos, but former First Lady Michelle Obama has proved us wrong. We have to acknowledge the beauty and grace she has while tasting this treat. We could never be this composed mid-munch so we’ve got to give her props. 

6. Selena Gomez

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Selena Gomez isn’t afraid to eat and there’s something appealing about that. For a past birthday, the singer and actress opted for a non-traditional cake to show off her taco appreciation. Instead of icing, she went in on a taco cake made up of Jake In The Box’s vegan tacos. 

7. Jared Leto

Next time Jared Leto digs into some scrumptious tacos, we’re going to need him to pull his luxurious locks back into a bun. Still, we appreciate the gusto he’s snacking with. 

We may be divided by differences in customs, beliefs and social standing, but one thing in universal: tacos are delicious. 

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