Yesterday Snapchat celebrated International Women’s Day by creating a filter for one of Mexico’s most iconic artists: Frida Kahlo.
There’s a good chance you saw these snaps popping up on social media during #IWD.
Head of International Affairs for the Frida Kahlo Corporation Beatriz Alvarado explained why they teamed up with Snapchat for IWD:
In the age of the selfie, Frida is considered to be the first selfie artist; she told a story of love, life, strength and passion [through] her self-portraits. Today people identify themselves with Frida’s life and legacy, and to honor her legacy, the Frida Kahlo Corporation in collaboration with Snapchat shares a lens with her image to capture the faces of all her followers around the world.
The Frida Kahlo filter added a banner, braids, a floral crown, earrings, and red lipstick.
Users were also given Kahlo’s signature unibrow.
Frida Kahlo snapchat filter? or Mels brows from 2003-2009 simulator? pic.twitter.com/VJpqFjQ2WN
— MELLY ? (@mel_jolley) March 8, 2017
Everyone channeled their inner Frida with the filter.
— Grave ⚰️? (@myggie_) March 8, 2017
Kim Kardashian gave her followers a taste of the Frida Kahlo-inspired filter.
Kim Kardashian / Snapchat
Dream Kardashian got the Kahlo filter thanks to her mom.
Blac Chyna / Snapchat
Yeah, that’s the Joker (a.k.a. Jared Leto) trying out the filter.
— JARED LETO (@JaredLeto) March 8, 2017
And while many people were feeling it…
— Pam RF (@_pam_rf) March 9, 2017
Others raised political concerns about the Frida Kahlo filter.
ah yes i am sure frida kahlo, known protestor of capitalistic ideals and white beauty standards would love being a snapchat filter
— spoopy norah deetz (@madammorgue_) March 9, 2017
Many Twitter users thought the filter went against Kahlo’s political and artistic values. They were convinced Frida would have hated it.
The real Frida Kahlo would have HATED being made into a snapchat filter just so we're clear
— lauren (@laurbudd) March 9, 2017
Others on Twitter called out the filter for making Snapchat users’ skin lighter.
why do the rosa parks & frida kahlo snapchat filters lighten skin tones? both were women of color & kahlo at least would hate skin bleaching
— (((va chambers))) (@vafromvirginia) March 8, 2017
The Guardian posted a photo showing how much the filter lightened Frida’s skin in this well-known self-portrait.
— polchinello? (@donahuejm) March 9, 2017
On the left was Frida’s own artwork. On the right is the same image processed by Snapchat’s filter. As you can see, the filter clearly lightened up Kahlo’s complexion.
Others were annoyed that many Snapchat users didn’t even know who Frida Kahlo was.
anyone else been very saddened to learn via snapchat how many people don't know who frida kahlo is?
— ??? (@Ruby__Wednesday) March 9, 2017
Because for some users, the Kahlo filter was just a unibrow filter…
I do not want a Snapchat filter with a unibrow to celebrate today. I pluck mine every week for a REASON
— Verónica (@V_Dashhh) March 8, 2017
…and Kahlo’s fans were not happy with that.
I saw some people put the frida kahlo Snapchat filter and make fun of the unibrow and damn I wanted to cut a female ?
— natty. (@_thebabeinblack) March 9, 2017
And there were those that were legit diggin’ the unibrow look.
I love this frida kahlo filter ❤? forget perfect eyebrows I'm letting my unibrow grow again ?❤ !!! pic.twitter.com/GEwvXKm4Rn
— Sabrina (@sore_smile) March 9, 2017
So here’s a question:
READ: This Latina Just Modernized The Most Iconic Frida Kahlo Portraits