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A Classic Mexican Card Game Is Getting A Makeover That’s All About Women Empowerment

Courtesy of Valfré

For many Latinos, Lotería represents more than just a card game played at family parties and holiday gatherings. From it’s iconic card imagery – like la sirena y el borracho – to it’s impact on Latino representation, it has become a staple in the Latino household. It holds a special place in our hearts when it comes to bringing families and friends together. Yet for Ilse Valfré, an LA-based designer, the century-old game needed a face lift when it came to representing our experiences in 2018. That’s why Valfré has introduced her own version of Lotería with a female empowering take.

Ilse Valfré’s version of  Lotería cards feature female characters and objects with female pronouns.

CREDIT: Valfré

Valfré grew up in Mexico and one of her earliest memories there is winning a game of Lotería in kindergarten where the prize was a lollipop. It was small moments like this that stuck throughout her artistic career and paved the way for this release. The inspiration for the redesign came from a special place very dear to Valfré: her fans.

“They started asking for it as soon as I introduced the first Valfré Loteria artwork which was “La Sirena,” Valfré said. “I wanted to make sure to keep the original characteristics that we all know and love, while adding a little bit of me.”

The re-designed Lotería game had been a long time coming for Valfré who wanted to incorporate women-empowerment into Latino culture.

CREDIT: CREDIT: Valfré

Valfré is most known for her illustrated designs, which started off on her Tumblr blog and quickly gained a huge following. According to Valfré, her work represents a very “creative and wild-at-heart” look that doesn’t limit itself to one style. She has designed everything from dresses to greeting cards that represent woman-empowerment.

By updating the classic game, with her own designed female characters in place of the original designs, Valfré has given the beloved game a refreshed and millennial look. Cards like La Sirena are modeled after some of her previous work (cheeky, wide-eyed, hand-drawn doll characters) that many of her fans are accustomed to seeing.

This version of Lotería has a unique twist to it that feels new but still pays tribute to the original.

CREDIT: CREDIT: Valfré

Her version of Lotería features 56 cards while the original game comes with 54 cards. She added original cards like “el dry shampoo,” and “la space babe.” The reason for adding two extra cards came from her design team that couldn’t get rid of the two extra designs because they “loved them so much.”

 According to Valfré, re-designing work like this includes being able to mix humor into something everyone already loves.

CREDIT: CREDIT: Valfré

“A little nostalgia mixed with humor,” Valfré explains about her version of Lotería. “I wanted to make sure to keep the original characteristics that we all know and love, while adding a little bit of me. You have to be able to laugh at yourself, through trial and tribulations.”

Valfré says the response to the Lotería re-design has been “overwhelmingly positive” and appreciates the support she has gotten from fellow Latinos. She says creating work like this comes from a special place in her heart and hopes Latinos can appreciate her special take on this traditional card game.

“I was born and raised in Mexico and in our culture, color and humor are everywhere. This definitely came into play while building the brand and I enjoy incorporating that humor into my work,” Valfré said. “Using color throughout my artwork is just another way to share the vibrancy of my Latino culture, which I think is something that just comes naturally.”

You can purchase the Valfré Lotería game on her website, but only for a limited-edition release with 500 games available.


READ: A Millennial Guatemalan Artist Gave Lotería Cards The Millennial Treatment And They Are Hilarious

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Latinos Have Captured Some Of The Best Overheard Moments And These Tweets Prove It

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Latinos Have Captured Some Of The Best Overheard Moments And These Tweets Prove It

iamcardib / Instagram / @JulissaB / Twitter

The beauty of the internet is that someone can say something stupid in The Bronx and we’ll hear all about it in Los Angeles. Gracias a overheard hashtags and social media posts. We’ve memorialized the finest nuggets of gold Latinos have overheard around America. Tbh, some of these are absolute gold and worth reading.

You’re welcome.

Parents talking about Cardi B takes the top spot.

CREDIT: @margioxx / Twitter

I would have loved to see Cardi B as power ranger. That would have been an amazing moment in cinematic history.

There are also some existential musings that will make you really think.

CREDIT: @anthonyvaladez / Twitter

Santa Monica gente actually see their therapists. That was a $175 gold nugget you just consumed.

We’re all upset about prescribed gender roles.

CREDIT: @justyna_o_ / Twitter

My feet are bigger than your brother’s and I prefer olive green to pastel pink. Also, they’re cheaper. However, buy whatever socks you want.

Being a girl has its benefits, tho.

CREDIT: @yoitpaul / Twitter

You’ll make more money and will probably never be harassed or assaulted, but us girls cry it out and live longer. That’s just science.

Sometimes, we hear the strangest things.

CREDIT: @moviemanny / Twitter

Us Latinos, we’re all a bunch of sweaters. It’s how we survive that tropical life. Cry it out, sweat it out, whateva, we’re thriving.

Corroborated fact: Cardi B is all our Reina’s.

CREDIT: @JulissaB / Twitter

“They see pictures they say goals.” I’m seeing Latinos infiltrating Beverly Hills and I’m here for it.

This overheard can mean only one thing.

CREDIT: @SadDiego / Twitter

Someone’s target audience was the Dalai Lama and nobody course corrected that until the screenplay was done. Get better friends, mija.

It’s 2018 and I need therapy for this one.

CREDIT: @reneerdz / Twitter

I’m not saying we haven’t all considered it ourselves, but I feel triggered re: desperate times. Can there just be affordable tuition or something already?

When your parents only take you to the nice part of town.

CREDIT: @nicnacc1 / Twitter

Unfortunately, you can’t believe everything you hear…or think. It’s pretty clear that these two young ladies live in a privilege bubble.

If you ever wondered what LA was like in a nutshell.

CREDIT: @luisapthomson / Twitter

A truer tweet about Angelenos does not exist. Most things enter someone’s home because of the whimsical fancy it makes them feel.

We all need to know where this one happened.

CREDIT: @morinotsuma / Twitter

We’ve all seen videos of people interacting with bats. Some videos show them being adorable little furbabies while other show them flying around the house like assassins. How do you even begin getting one out without being bitten?

We like to insert ourselves while we are eavesdropping.

CREDIT: @manatcell / Twitter

Hebrew and Russian is an interesting mix, but so is Spanglish. So, adding dale for some flare here would make some sense.

Some true, and disturbing facts, were made.

CREDIT: @guavarrama / Twitter

Might as well embrace your flaws. How else will you be able to succeed in this world?

Mystery solved: this mom was Latina.

CREDIT: @GiselleMaBell / Twitter

Our mami’s have been tricking us for our whole lives to make cleaning feel like either a game or a birthright. It usually worked but now we know the tricks.

Reminders that life is worth living:

CREDIT: @anacastela / Twitter

The mere truth that you survived middle school means you can survive anything. They say life gets harder, but I’ll take the bills and work life over the torture of being surrounded by tiny humans going through puberty… while you’re in puberty.

Some of these really took a turn that we did not expect.

CREDIT: @reallyandrea / Twitter

Woah. That’s some disrespectful language happening there.

Everything about this is so offensive.

CREDIT: @Oscardemuriel / Twitter

How is this phrase even a thing?

Never let nerd speak go quietly into the night.

CREDIT: @ariabonito / Twitter

Always blast it on Twitter, especially when it’s a dad joke beyond saving.


READ: These Latinos Are Dropping Some Amazing Jokes On Twitter And They Need To Be Acknowledged

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